How 2018 marketing setbacks power up your 2019

2019 comeback

What have you achieved from marketing in 2018?

Has your system of achieving objectives been met?

Or do you feel you’ve been hopping from one trend train to the next?

 

Jump on Instagram, your brand will be great on there!”

 “Why not start a YouTube channel? Everyone loves video!”

“Do people even still use Facebook or read blogs nowadays?”

 

 

Bet you’ve heard these comments related to your business or brand from a friend or acquaintance, right?

Live-streaming and video nowadays are marketed worldwide as the fun channels of how people engage, update an audience and keep tech-trendy in our digitally enterprising era.

This may grab the attention span of your fans or targeted prospects, but is it the best way to convert?

Do not EVER let another person’s opinion conflict with the way you market yourself online.

Even if you’re frustrated from no profitable results, that haphazard marketing slip may not be right for the conversion you’re seeking.

 

 

To get business development for sales and conversion stronger; what ever your industry in 2019, the top rule to master is stop being a volatile marketer.

No one cares as much as you do about your business and its progress.

That person who suggested this isn’t with you consistently or deep in thoughts at night on how to grow and capitalise your career.

Start strategising and apply your selection of channels with wisdom from awareness to filtering your most interested customers and clients with the sweet close-convert-and-hook method.

Here’s some common 2018 marketing setbacks that can strengthen you for a better 2019 approach:

 

Not every social media channel is appropriate

Social media to choose

How many social media channels do you have?

Whether you agree or disagree; a social media platform must be managed with purpose towards your brand’s digital marketing.

There must always be a final goal long-term to what you’re trying to achieve.

So what is it then??

 

You may have found yourself in 2018 adding on multiple platforms to your arsenal of marketing communications, ALL thanks to a misguided suggestion or observation of what’s trending and how your friends are engaging.

 

Even us as a digital agency made the same mistake earlier this year with Instagram.

From our experiences, we learnt, realised and summarised that without a thoroughly organised plan to why you’re on a social channel, your content and efforts published prove ephemeral without impact to your business goals.

Likes, views and black-hat comments don’t earn your living!

 

As the modern entrepreneur or marketer, enjoy social media features like Instagram, Snapchat and Facebook stories as a consumer; but apply a different mindset when it’s your business.

If it means cutting off some social channels completely from your online presence, so be it if it’s not adding towards your final conversion goals.

Social media in business is not only for digital showcase and glamour; it’s a means to a profitable end for your 2019.

 

 

Blogging wasn’t your forte at the time

Laptop and blog pad

Did you know avoiding blogging is avoiding your web visibility’s ranking and searchability?

Some of you where this is going – yup, white-hat SEO!

 

As a goal-driven, hungry founder or marketer, you may have dodged the blogging cycle in 2018; however, it won’t do you better justice in 2019.

 Being an enthusiastic writer of your industry and business not only gifts you with the skill of niche copywriting; it contributes to one or two marketing goals online which is brand awareness and engagement.

But where’s the value of blogging if I’m not converting?

 

The value lies within building and developing your website or blog channel’s content marketing for gradual ratings by Google.

Over time, a targeted prospect or potential customer’s search query may stumble across your relevant blog article and into your sales pipeline.

Not appreciating how search engine marketing works through blogging is a major disfavour for your business or brand.

Reconsider how powerful blogging is for your own industry marketing style in the new year and you’re revamping your 2019 marketing mindset.

 

Oh no, not big data and marketing stats!

Marketing data

 

 

 

 

 

 

 

 

 

Yes indeed – online marketing isn’t always creating, editing slick content and having fun.

We have to embrace the stats and make sense of our work.

 

Brands and businesses both B2B and B2C, established or start-ups; need to understand and consume the importance of digital analytics.

 

Our prediction is that 2019 is going to be a very analytical year of the type of digital marketing campaigns for multifarious sectors across the global economy.

Particularly for FMCG, fashion and consulting services.

 

What proves impact is how your results are performing in alignment with your business goals.

Platforms like Google analytics and any ‘insights’ tab you may have avoided across social throughout 2018 are the next plateau to reach for your 2019 strategy.

The trends may be what’s hot for your marketer’s creativity, but it doesn’t matter if you can’t analyse the metric trail left behind to power up your approach in 2019.

 

Data, whether real-time or progressive informs your future marketing and subsequent business decisions.

Make great use of big data and marketing analytics for your campaigns in 2019 goes a long way towards how ANY enterprise or brand views digital campaigns.

Anyone can make noise online, but make noise with meaning and returns!

 

A static mind towards paid online advertising & budgeting

Static mind

2018 may have been the year you started using paid advertising online like Google AdWords.

 

Reflect over the experience for a minute.

Did you set a high ad budget hoping to receive greater conversion?

Were you frustrated by poor results for yourself or on behalf of someone else’s advertising afterwards?

 

If so, maybe you weren’t entirely informed of the step-by-step process of trial and error, evaluate and improve your campaign performance within Google advertising.

The truth is that PPC advertising newbies perceive this channel as either a ‘genie’s wish’ for luxury search engine conversion, or are too much of reluctant ‘fraidy-cats’ to invest their money online.

Some marketers or online ad investors view this digital channel by saying either:

 

It takes money to make money so why not invest big?

OR

What’s the point of online advertising if I hear it doesn’t work?

 

Now that’s a static mindset you may have developed, thereby guiding your decisions with emotion over rational consistency.

The safest option to revamping your approach to online advertising in 2019 is to start a small budget within your means first, before pinpointing the positives of running your campaign.

Without a doubt, there will be negative performance for the first few campaigns ran; however pinpoint the positive factors such as higher impressions and clicks. This guides much more logical thinking towards the ad creative (e.g. title, keywords, copy, etc.) you’ve drafted the campaign with for future 2019 ads and favourable results over time.

 

So what’s next for your 2019 digital?

Overall, there was a fair amount of info ground covered regarding your 2019 marketing strategy as a business or upcoming brand.

Yet, we want you to not just read this and forget; but rather read this and ACT!

 

The most recommended advice is to analyse the key topics and its issues we discussed and implement within your digital marketing for the new year.

Every year, new mistakes and challenges within marketing practices arise; yet revising your previous mistakes and discomforts to your improvement reveals persistency and dedication to excelling your business and marketing goals through digital.

Drop us a comment in 2019 on how the application went from this article to fruition and results in your business.

 

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The 3 Key objectives of a Content Marketing plan

3 means unity

Ever find yourself stuck on what’s your content’s purpose?

You may be creating the greatest, most engaging content or emulating the latest digital trends; yet content marketing is about targeting and giving back.

Picture, video, blog or even the hyper live-streamers – your content must be planned strategically for your long-term goals, not frivolously for the sake of it.

This sounds obvious for many experienced content marketers, however when drafting a content marketing plan; there are 3 key objectives both beginners and established must follow:

 

  1. To Educate

 

They say ‘education is the passport to the future’.

In class

If that’s the case, make your passion the next digital country everyone flies to and resides in.

Creating content that educates must be a prime goal to achieve amongst your audience as this represents your market positioning online.

Every consumer seeks valuable information for their needs online nowadays.

What stops you from positioning yourself as the expert then?

 

Beyond the SERPs of other track-record pros and famous publishers, you too can educate with your content marketing.

Always consider that within your industry and career aspirations; there’s always someone out there across the world that listens, engages with and values your opinion, writing and media style online.

Plan and educate your customers and fan base with an unforgettable digital footprint that serves informative value they’d be thankful for later on.

 

  1. To Inspire

How do you leave an impression on your fans, potential customers or clients?

What message are you seeking to impart upon someone?

 

Great content marketing leaves the receiver motivated to act upon consumption.

Whatever media you choose, aspire to adapt your message towards your recipient’s thinking on how to improve themselves.

Once your audience acknowledges that from a compelling life meme on Facebook, Twitter or Instagram, or even the popular 3-5 mins video on YouTube; you’ve met your goal to inspire and deliver.

Yet as the content marketer, true inspiration is mutual once your outreach receives positive feedback based on the productive results they’ve achieved from your content marketing’s impact.

Any dedicated content planner ‘sets up to lift up’ their audience through funny and thought-provoking stories, life experiences, wins and failures of their journey, and a genuine character online.

 

  1. To Acquire

Acquisition is juicy

 

One of the most crucial objectives every content marketing plan must achieve – to squeeze and taste the juice!

You don’t spend time, effort and even money at times to produce content for no returns

Subscribers, fans, customers and warm leads – everyone has a desired goal of HOW MANY or WHO to acquire when meeting their goals across digital.

 

Depending on your content choice, which approach works best from past experiences, and what’s required as profitable to you; your call-to-action is your final tool of ‘slurp-a-sition.’

You never drink a smoothie or milkshake without a straw right?

Your call-to-action is a trusted method to obtain, quench and refresh.

 

Provide a call-to-action to ease your prospects online and ensure it doesn’t ask too much of them.

As long as you state purpose within your content, address their needs and keep consistent; the meaningful prospects across your online marketing channels and within your targeted audience will be acquired.

Bottoms up content marketers!

 

Drop us a comment on how important these key objectives are for your content marketing plan.

Our C-45 team looks forward to your thoughts!

Great Video: Some basics you need to know

Have you ever wondered why your videos don’t get as many views or aren’t as popular as movies or adverts of famous producers or directors?

Well, at the heart of every great director is his or her own style. One of my favourite examples is Steven Spielberg (yes, I am biased). There are plenty of articles written about his style yet adverts and films are slightly different animals.

If you are considering shooting your own videos, our first suggestion is to look at the ads and see the differences. Mainly, pay attention to angles, close-ups and scenery shots, before understanding why the director decided to use them and why are they in specific sequence.

Now listen to the audio type, soundtracks and how it sets the mood. More importantly how throughout a video the sound can change dramatically. Then, pay attention to the effects and how they set the mood (i.e. darker shots make you worried or sad, brighter and lighter make you energetic and happy). Also, when it comes to adverts, use of text is very popular, pay attention to that too. After you examined everything, individually piece it all together.

 

Now, I would like to share some examples that I believe are greats of what I mentioned. Next week, I will go into a bit more detail of how to plan your shoots and what will you need to start.

One of the first and perhaps memorable campaigns (First video was what got me into being more fit).

 

Another Nike Advert (more recent) but in a very different style done in Russia.

 

All I can say is three words. Quick, powerful, iconic.

 

I do not need to explain anything here at all.

Strategic Creativity

Effectiveness of all marketing communications can be broken down with 60-20-20 rule:

60% – Offer

20% – Channels

20% – Creativity

 

From the start, let’s say the offer (e.g. message, content etc.) is the most important part, and although creativity is only 20%; you must never underestimate this part. The biggest problem with it however is making sure creativity is channelled in a right way. In order to do so, one must clearly understand the following rules.

 

  1. Never forget the audience

 

If I could have a penny for every time, I remind our clients, colleagues and friends, I wouldn’t need to work ever again. Key to this is relatively simple, do your research, segment well and you are on the way to success.

Let’s start with research, this will largely depend on your business itself. If you’re a local bakery. you wouldn’t research the entire world but would also need to be familiar with the trends in your industry.

As an example, you might start advertising low calorie options or starting to offer smaller sets of delicious pastries. This is an example of psychographic research, where you see that people are more generally aware of their health. So, your offer is pastry sets (60%) and the creativity should be health aware message (20%).

 

2.  Don’t get carried away

 

Today, there is a variety of design & creativity tools at your fingertips, and it is very important to remember less is more.

When reaching this step of actual design, it is important to remember the last step. After all, your audience picks the channels for you and not the other way around. If we continue with our bakery example, most likely your budget is not going to be big so most likely the owner will opt for social media; which is especially great when you want to target local.

The biggest problem with it is what we call ‘deadscroll’ (when a person just mindlessly scrolls through the feed until something exceptional catches your eye. First thing that springs to mind is ‘Let’s do a video or an animation‘ because everyone saw the stats that videos deliver better results than images.

However, this is where a little problem creeps in and it is that those videos delivering better results for brands already have established followers interested in the content. So, when deciding on the media type for creativity, remember eye-catching and interesting and not what everyone else wants you to do.

 

3. Interaction, interaction & interaction

After the message is published, you will need to plan and provide options for what you want people to do and how will they interact with the message.

Again, our local bakery should provide above mentioned info but it also might show its location for new customers or to remind existing ones about its location. This, by no means is the only aspect available, there are also web links, shopping, reviews etc. Those options should be chosen carefully (less is more) depending on the objective in mind.

Increase sales online gives them a website presence, given by a local map. Also for local businesses partnerships are key. Our bakery could make connections with a local gym to advertise healthy treats.

 

4. Measurements

Last but not least, make sure you keep track of everything you do. In today’s online world, you can measure nearly everything on minute basis. There are plenty of free tools out there to help you do it. Facebook ad measurements, Pixel and Google Analytics are examples of a few to name. Remember collecting results is not only to keep your campaign on track, but also for future research.

 

In conclusion, make sure you keep to the rules and you will be on track for success!

 

 

How to copywrite for Winning Email

Intro picture (Keyboard)

 

Ever asked yourself ‘Why don’t I find myself writing and crafting enough email?

Some of you may give excuses such as:

  • Email’s dead – it doesn’t convert at all!”
  • I’m terrible at writing.”
  • My copywriter or digital marketer handles that.”
  • “Can’t be asked with all I’ve got on the plate.”

 

Regardless of the misconceptions of email marketing being traditional and downright overused, this marketing channel still matters for online campaigns and outreach.

Hope you’re still reading B2B and B2C marketers?

Yes, email is a popular method of keeping in touch with your fans, potentials and retained subscribers in business.

No one ever disputes that.

However, the art of creating great email with impact relies on your ability to understand your audience, tone of voice and embracing the passion of written language.

For all buzzing marketers, entrepreneurs or C-Level executives; here are some helpful tips on copywriting for winning email:

 

Too much text and you’ve lost them

Email copywriting isn’t easy for excited marketers.

One of the greatest mistakes is bombarding your final recipient with a gazillion rows of text and font sizes.

Text and handwriting

Whether it’s your latest blog release, seasonal offer or company update, too much text drains out the attention span to 0 in this aesthetically visual world of today.

Although you wish to keep the reader sufficiently informed, every great email marketer must master breaking down and summarising text for the best retention possible.

 

People are receiving and reading emails endlessly everyday.

Off smartphones when getting out of bed, on cramped public transport, and even off computer screens just 10-15 mins before lunch breaks.

What makes your email any different?

How can you make your final message shorter and succinct?

 

Ask yourself these 2 questions and ensure the text quantity is enjoyable for a happier, retained subscriber.

 

Understand your audience and tone of voice

Who’s your fan or customer?

Do you consider their wants, needs and aspirations?

How do you address them?

TOV

 

Once you’ve answered these questions according to your knowledge, you’ve cracked only 50% of planning successful email copywriting.

The other 50% is consistent execution of this amongst your targeted email database.

If you’re in B2B, you’ll be dealing with a specific number of professional individuals subscribed or contacting you for 3 reasons:

  • Industry news
  • Client liaison
  • Ongoing business development.

 

For this reason, keep the email copy straightforward, contextually goal-orientated and mutually beneficial for greater engagement.

 

For B2C companies and brands, your email copy and tone-of-voice should be friendly, product or service-focused within a scenario, and spark an emotional response upon leading towards your call-to-action.

This way, both clients, customers and fans acknowledge you’ve considered them first when crafting your email text, and with favourable results and patience; they’ll be engaged with positive expectations of your email outreach.

 

Always proof-read and contextualise

Like any other important piece of literary work you’ve written – proof-reading into context is vital for any winning email copy.

Treat every word and punctuation usage with vigilance as you would stepping across a rushing river on a vertically-led, dispersed rock path.

Every email campaign’s copy for your marketing outreach must be organised and follow a story-like rhythm.

Why is that?

Your final reader needs seduction from your email language so much that it becomes an enjoyable, attractive flow from start to proposed action.

Moreover, your language represents your business’ care into email – make the copy their pleasure to read and act!

 

Never forget your final goal

Whether you’re a non-for-profit to a profit-based business, your email has a task to achieve.

Some may be the best copywriters in town and spark unforgettable chemistry everyone marvels over with words, writing style and great context.

Yet, if you don’t make your end-goal clear and authoritative during the email’s latter stages; the efforts will have gone all to waste.

People always ask even before reading ‘What’s the catch or purpose of this?’

Even your loyal customers and clients too.

Subscriptions, downloads, social media follows, click for shop discounts – these are all key examples of common call-to-actions assisting your final goal.

Make your copy worth their eye-squinting, brain-processing and time for a favourable, higher chance of marketing conversion.

 

Try these simple yet crucial rules for 2 weeks and comment back below on any progress you’ve noticed for email success.

Happy email copywriting for 2019!

 

Can SnapChat rival with Instagram’s latest trends?

Snapchat logo quote

Can you think of live-streaming without SnapChat?

You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.

SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.

With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.

The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).

THEN….. all of a sudden, Instagram Stories showed up!

 

Yikes…..SnapChat’s in Trouble!

 From late Summer 2016 onwards, our cute magenta & peachy-looking camera decides to jump on the live-streaming wave and rival SnapChat with their doppelganger – ‘Instagram Stories’.

Instagram Story

As the name implies, Instagram Stories allows users to start broadcast live-streamed content amongst their followers; adding in enhanced features for creativity with your photos and videos like:

  • Multicolour pen tool & funky drawing for text-writing
  • Instagram Live’ for your fans
  • Auto-progression from one story to the next (SnapChat’s downfall ever since removing it)

Not ONLY JUST your personalised social album of posting pictures and video right?

So like any other trendy concept in-season, a lot of SnapChat users weren’t so brand-loyal after all as IG Stories increased in user base, depreciating the usage of our original live-streamer.

 

A Marketer’s perspective

SnapChat attracts young audiences, predominantly millennials and Generation X when leveraging its fun, trendy and in-the-moment lifestyle of buzzing media.

Instagram on the other hand, allows for a permanent footprint with your social activity through a user’s visual myriad of media on this platform.

If a marketer was promoting for a sports event or latest updates of your iconic figure, their marketing message must be:

  • Engaging and relevant
  • Fun to watch
  • Snappy and effective with its call-to-action

 

Otherwise it may end up like this:

snapchat in pocket

No digital or social media marketer wants this for their SnapChat presence as it’s lost opportunity for greater reach amongst your online community.

Care to agree marketers?

However, some other users may desire more permanence on their social media presence; even after the moment has ended.

Whether you’re a business, celebrity, role model in society or a normal social media user, we’re all marketers of what we believe in, do in everyday life and where we go in one way or another.

Posting up content for our Instagram pages expresses the value of visual storytelling about our lifestyles, favourite foods, holiday places to visit and interests onto others.

In case you may not know, Instagram marketing almost works like a two-way, visual conversation amongst your fans.

And no, I don’t mean simply messaging users privately one-to-one lool!

Messaging on social

Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.

Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.

SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?

That’s why persistence in your Instagram marketing makes you an ‘Insta-celeb’ ha ha!

So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.

 

Do you think SnapChat still has a chance for the future of social media marketing?

Has it finally met its match or scheming something revolutionary to shock us all with?

We look forward to hearing your feedback!

 

 

6 Reasons Why Social Media Metrics are Important

social-metrics-pie-chart

When you hear the word ‘Metrics’, how many of us start grumbling that data is ACTUALLY involved on Social Media?

It IS social media isn’t it?

Whatever aspect of social relationships in life, be it online or offline is guaranteed to grant you information about your message, communication style and how others respond.

The same applies to social media metrics as a digital marketer.

 

Data from our online communication & fans provides us with deeper insights when enhancing or remodifying our marketing voice, be it from Facebook likes & commentary or a Twitter tag or retweet.

Every post counts and presents an impression. Why overlook that as part of your online reputation management?

Here are 6 reasons WHY social media metrics are important:

 

1) Growth & Affinity

lego-crowd

Think of it this way – ‘Without a great number of fans expressing interest in you, your reach and impact is limited!’

 How you remain active with consistent relevancy on social media plays a vital part with your marketing efforts to grow.

Part of social media success as a business owner or marketer is the ability to nurture and grow a mutually-minded, online community of fans & followers who LOVE and APPRECIATE your content.

Whether you’re a start-up brand, public figure or institution; the truth is that you desire to build genuine relationships on social media by keeping your posts very targeted and niche; thereby maximising your chances of enjoying this metric’s value.

You connect with REAL human beings beyond the screen so put yourself in their position and interests, asking yourself ‘Why should I follow you?

 

2) Posts’ Performance

Every social media or digital marketer must be vigilant with the way their posts perform amongst their online community.

 Despite how metrics such as Likes and reactions do not significantly contribute to overall marketing and business goals, they DO show what content is attractive to your followers; helping plan your future content strategy by the topics and ideas chosen for social media scheduling.

You don’t want to be a paranoid marketing guy checking their smartphone every 20 minutes wondering ………….

chart

3) Online Notoriety

social-mention-bullhorn

Mentions or tagging on social media can go down in two ways – positive or negative.

From this social metric, it’s very crucial to master the skill of social monitoring and listening when tracking WHAT people say about you online; as well as HOW do you respond to it?

No one wants negative comments and mentions spread about them on social (especially viral platforms like Twitter & Instagram), as their message outreach goes WAY beyond the realms of your follower base.

My advice is to maintain a clean reputation both online and offline and you’ll be in the safe zone from any social media vultures.

 

 

4) Community Feedback

Social media marketing is a two-way relationship so take those commentary streams on posts very seriously as a business, marketer or public figure.

If a fan is willing enough to comment on one of your social posts, you have engaged and caught their attention enough for their own views to be shared too.

Ensure their comments are good or in approval of your business, causes and beliefs as ‘you are what you post’. This can be great for analysing data and a better understanding of your fans’ motivations to engage with you.

fans-feedback

Not only does it spark off conversations between you and your audience, but buzzing topics on social media spread like wild fire as your community may even share your posts amongst their friends, family and fans too.

Which brings us on to our next point.

5) Message Dissemination

share

What social media or digital marketer doesn’t love it when their posts get shared?

That’s what you aim for across the social media scope.

To have your online fans share your message onto their communities presents how valuable your content is perceived amongst them as an individual mentally, emotionally and psychologically.

On platforms like Twitter, this is known as a ‘retweet’ (majority of you may already know this), as your message dissemination is increased for whatever topic or update your post is about.

As a business, one of your marketing goals on social media will be achieved from this – brand awareness.

Marketers and business owners aim for more shares when targeting their ideal audiences as a vital social metric within their online marketing strategy.

 

 

6) Fan Motivation

You don’t spend all this time sourcing, drafting, editing and scheduling your social media posts for nothing now.

We want signs of call-to-actions.

click

Us digital marketers and business owners spend great effort, time and investment out of our marketing budgets to implement a full-proof social media strategy. We expect our hard work and mental labour of targeting the right fans paying off with higher clickthrough rates (CTRs).

By acquiring greater CTRs from our posts, your post’s impression overall has motivated your fans to act upon based on whether it’s to subscribe to a newsletter, purchase a product or service, find out more information or contact you for further details.

This leads to increased chances of conversion rising which is how we can grow our marketing communications’ impact from social media optimisation.

Did I miss out any more reasons?

What kind of content do you post in your industry and does it meet your expected social marketing metrics?

Comment below with your thoughts and experiences as we look forward to hearing from you.

 

 

 

 

 

 

 

How LinkedIn & Google + Work Together

handshake

 

If you weren’t into B2B marketing, an industry professional or at least attended university from the year 2002 onwards; how many of you would have known about LinkedIn?

Perhaps you’ve been shying away from what Google’s social network Google + can do for you as a marketer. Not to worry, you’re not the only one reading this article that has.

 

With the professional platform LinkedIn being present amongst us for over a decade, this social media network still remains concealed away from many as a mystery to its marketing effectiveness amongst entrepreneurs and B2B marketers.

Acting as virtual home of buzzing industry news & content, business leaders, corporations and upcoming professionals, Mr Weiner’s platform has been strikingly useful for knowledge-sharing, partnerships with potential stakeholders, career opportunities and of course…….targeting the right audience online.

What professional would turn down that within their sector?

 

On the other hand, although billions of people turn to it as the world’s largest, optimised internet services & search provider; many B2B marketers STILL neglect or overlook Google + and its potency within the digital scope.

Let’s wake up B2B marketers and realise that LinkedIn and Google DO have similarities when nurturing online reputation and a reputable social media presence.

 

Continuous, trending news

news

 

 

 

 

 

 

How many marketers or business pros have Gmail? Does your industry sector require you being active on LinkedIn?

A LOT can relate to Google’s email services, have created a LinkedIn profile, followed their company’s page, and even create marketing campaigns when asserting brand awareness, market research and opportunities for viable networking.

LinkedIn Pulse has positioned itself within this professional network’s algorithm to provide it users with up-to-date, relevant and concise content, attracting potentially millions of biz eyes worldwide within their industry.

Why not take an extra 10 mins in your G-mail browsing time to shift your cursor to the top, right-hand corner, click on your G+ profile, and check out the Communities tab on the left-hand side of your news feed?

Based on your field, there’s always a community on Google + that hosts great, substantial content you can follow and still be updated on the latest industry trends as a marketer and business individual.

If LinkedIn can do it, Google + can too!

 

SEO Power

seo

 

The more you publish content on both LinkedIn Pulse and Google + as a marketing or industry pro, the higher you empower your web presence on search engines detecting and picking up your social activity.

As both social networks are optimised more by the B2B market, leveraging these two platforms regularly sets up a digital explosion of web visibility on anticipated google search queries; and across other potential search engines.

Whether you’re an accountancy firm, office provider or BI & market research firm, keep passionate, consistent and innovative with your content; be it an educative video, creative blog article or evocative infographic.

Not to forget standard, ethical SEO practice of ideal keywords, tags and meta-descriptions on your site’s content and web pages, before sharing out across these professional social media platforms.

This helps set yourself for greater impressions and authority towards your target audience online, informing Google that you deserve your higher web rankings on its algorithm.

 

Relationship-Building

biz-relationship-building

 

Marketing is about building relationships right?

Frequent social postings on LinkedIn & Google + markets not only to your potential customers and clients, but also emphasises WHY you are relevant to your industry and future stakeholders – upcoming employees, vendors, business partners, venture capitalists and so on.

In a way, your target audience doesn’t only consist of solely customers and clients for profits; but also to these commercial individuals too as they fortify how valuable your network is and the potential business avenues you can follow.

Networking is not about only attending business events, trade shows and exhibitions; it is about finding great, mutual and authentic things in common with others both of you can strategically benefit from.

These stakeholders are active on these professional social platforms as modern online communication has drastically simplified the concept of business networking, as opposed to 30-40 years ago where business cards and offline marketing tactics were more prevalent.

Overall, we shouldn’t miss out digital opportunities to grow when maintaining a healthy LinkedIn and Google + profile.  The more you position yourself as ubiquitous across the professional side of social media, the greater you accentuate your value to be an authority in your market.

Still think Google + and LinkedIn isn’t for you?  We love to hear your views of these social channels’ effects on your business.

 

(By Peter Turay Jr. – Founder & MD)

 

 

 

Advertising that Made Me Buy!!

Advertising that Made Me Buy!!

Look at the cover image for this blog post! Everyone is exposed to brand messages on daily basis. However, everyone has their own little actions to protect themselves and block those messages. Starting from making tea all the way to scrolling Facebook feed. That being said, there are some adverts that touch us and actually make us do something. Here is the list of best adverts (in my opinion) from different sectors (in no particular order), that influenced me, with justifications for my choices.

WWF – #iProtectTigers

LINK

I have been supporting WWF initiative to protect Bengal Tigers for a while now (so in a way you can say that I am biased). When I first saw this advert, I might have shed a tear (movie like manly tear though), when my friend saw it within 2 days he called to say that he is now donating too. So why did it work? One simple reason! It breaks the barrier between what we hope to do and what we can achieve.

Baileys – Christmas Nutcracker

LINK

Now, am I fan of ballet? No. Do I drink Baileys? No. Why did I buy it that Christmas? Simple, every time I was invited to a party hosted by a girl I would bring one. This advert portrays a certain romance and excitement. Tell me you haven’t attended a Christmas party where there was no drama!?

All I can say is that Baileys has done a fantastic job that year. Never left for a party without a bottle of it.

Toys: Special from Our Founders

Peter Turay, Content 45 Managing Director

Beyblade

These radical spinning tops were awesome as a 10-year-old kid!  Who would have thought I’d be obsessed with collecting them all?

From the TV advert to watching the VERY 1ST episode of this exciting anime on Cartoon Network, I’d be practising my launch and battling out my Dragoon Beyblade against both my late brother and primary school friends at break, lunchtime and even after school.

However, when they broke from trying out ridiculous stunts on the brick wall; I’d pester my parents to buy me another cool beyblade top.  Talk about nostalgic marketing huh?

Alex Pushkin, Content 45 Creative Director

Pokeball

It looks absolutely ridiculous to me now, but I want a real Pokeball on my desk! This is not the advert I saw when I was growing up. I remember the one I saw in breaks between Pokemon series and damn I wanted one. It would open, have a miniature figurine inside and I would battle my vicious opponents in school (my year 3 school friends). No matter who will tell you what, but pester power works!