Probably one of the most confusing beginnings of a blog article, but there is no full proof formula. Each designer has a different way of creating it. Sometimes the idea comes right away, sometimes it doesn’t come for days. Here I will share how Content 45 logo was created.
First step for me is research about the company, its history, morals, beliefs and goals. However, when it comes to start-ups you won’t have such depth of information. So, in such scenario we skip to step two, which is word associations.
Content 45 is a digital agency providing variety of services to SMEs, created by highly zealous entrepreneur (my boss is actually like this). Here are the word associations I came up with when thinking of digital agencies.
“Social media platforms, engagement, conversation, people, amplification, buzz, young, results, ROI, communities, photography, blogging, pixels, posts, waves, pictures, curious”
The ones that I find more interesting, I then highlight and research separately in more detail. That includes anything from pictures to blog articles. After that is done we move onto step three, pencil and paper.
Now you can see the first “joking” idea I had, and for the lack of clarity I crossed it out.
Now here is where a great partner and friend is great help. Peter and I have known each other for more than 4 years now and despite agreeing on a lot of things there is still healthy bouncing of idea of each other. People like that are very important for generating ideas. I sent a few straightened mock-ups to my boss and great friend, Peter who said I can see the potential but make it more digital. This is when I cried out pixels and frames, then he added waves. Here is the first sketch on paper, that I have done. After a few play around the final sketch with annotations was created before developing it in Illustrator.
Now, here is when it get’s a bit more complicated if you haven’t previously used Adobe Illustrator software. Creating a vector graphic (graphic design term that describes an artwork that can be resized for any publishing parameters without losing any quality) I have arrived to this black and white mock-up.
If we look back at step one we can recognise a few key words (just to stress how important that step is). Post and waves are here. That being said, there is still one element missing – background. Here is where pixels come in from our discussion with Peter, after all what is more digital than this. As you might imagine creating a pixel grid in black and white for the logo is challenging. This is where psychology of colours comes in. Despite some people reservations that it doesn’t matter, I assure you that it is crucial step. After all combination of red and yellow makes you hungry (guess what logo I am talking about). There are plenty of infographics out there, so make sure to have a look at them if you are creating a logo. However, as blue is a sign of stability, reliability and calmness, we decided that Content 45 should use it to project those qualities for the clients.
So after looking and Newton’s colour wheel (Yes, the guy who had an apple fall on his head also created probably one of the most important discovery for colour for designers), the colour palette of blues was created and used for pixel background. Here is the final logo.
If you have any questions about the article please write them in the comments below. We would love to hear your thoughts and questions. Thanks for reading!