If you weren’t into B2B marketing, an industry professional or at least attended university from the year 2002 onwards; how many of you would have known about LinkedIn?
Perhaps you’ve been shying away from what Google’s social network Google + can do for you as a marketer. Not to worry, you’re not the only one reading this article that has.
With the professional platform LinkedIn being present amongst us for over a decade, this social media network still remains concealed away from many as a mystery to its marketing effectiveness amongst entrepreneurs and B2B marketers.
Acting as virtual home of buzzing industry news & content, business leaders, corporations and upcoming professionals, Mr Weiner’s platform has been strikingly useful for knowledge-sharing, partnerships with potential stakeholders, career opportunities and of course…….targeting the right audience online.
What professional would turn down that within their sector?
On the other hand, although billions of people turn to it as the world’s largest, optimised internet services & search provider; many B2B marketers STILL neglect or overlook Google + and its potency within the digital scope.
Let’s wake up B2B marketers and realise that LinkedIn and Google DO have similarities when nurturing online reputation and a reputable social media presence.
Continuous, trending news
How many marketers or business pros have Gmail? Does your industry sector require you being active on LinkedIn?
A LOT can relate to Google’s email services, have created a LinkedIn profile, followed their company’s page, and even create marketing campaigns when asserting brand awareness, market research and opportunities for viable networking.
LinkedIn Pulse has positioned itself within this professional network’s algorithm to provide it users with up-to-date, relevant and concise content, attracting potentially millions of biz eyes worldwide within their industry.
Why not take an extra 10 mins in your G-mail browsing time to shift your cursor to the top, right-hand corner, click on your G+ profile, and check out the Communities tab on the left-hand side of your news feed?
Based on your field, there’s always a community on Google + that hosts great, substantial content you can follow and still be updated on the latest industry trends as a marketer and business individual.
If LinkedIn can do it, Google + can too!
The more you publish content on both LinkedIn Pulse and Google + as a marketing or industry pro, the higher you empower your web presence on search engines detecting and picking up your social activity.
As both social networks are optimised more by the B2B market, leveraging these two platforms regularly sets up a digital explosion of web visibility on anticipated google search queries; and across other potential search engines.
Whether you’re an accountancy firm, office provider or BI & market research firm, keep passionate, consistent and innovative with your content; be it an educative video, creative blog article or evocative infographic.
Not to forget standard, ethical SEO practice of ideal keywords, tags and meta-descriptions on your site’s content and web pages, before sharing out across these professional social media platforms.
This helps set yourself for greater impressions and authority towards your target audience online, informing Google that you deserve your higher web rankings on its algorithm.
Marketing is about building relationships right?
Frequent social postings on LinkedIn & Google + markets not only to your potential customers and clients, but also emphasises WHY you are relevant to your industry and future stakeholders – upcoming employees, vendors, business partners, venture capitalists and so on.
In a way, your target audience doesn’t only consist of solely customers and clients for profits; but also to these commercial individuals too as they fortify how valuable your network is and the potential business avenues you can follow.
Networking is not about only attending business events, trade shows and exhibitions; it is about finding great, mutual and authentic things in common with others both of you can strategically benefit from.
These stakeholders are active on these professional social platforms as modern online communication has drastically simplified the concept of business networking, as opposed to 30-40 years ago where business cards and offline marketing tactics were more prevalent.
Overall, we shouldn’t miss out digital opportunities to grow when maintaining a healthy LinkedIn and Google + profile. The more you position yourself as ubiquitous across the professional side of social media, the greater you accentuate your value to be an authority in your market.
Still think Google + and LinkedIn isn’t for you? We love to hear your views of these social channels’ effects on your business.
(By Peter Turay Jr. – Founder & MD)