Can you think of live-streaming without SnapChat?
You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.
SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.
With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.
The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).
THEN….. all of a sudden, Instagram Stories showed up!
Yikes…..SnapChat’s in Trouble!
From late Summer 2016 onwards, our cute magenta & peachy-looking camera decides to jump on the live-streaming wave and rival SnapChat with their doppelganger – ‘Instagram Stories’.
As the name implies, Instagram Stories allows users to start broadcast live-streamed content amongst their followers; adding in enhanced features for creativity with your photos and videos like:
- Multicolour pen tool & funky drawing for text-writing
- ‘Instagram Live’ for your fans
- Auto-progression from one story to the next (SnapChat’s downfall ever since removing it)
Not ONLY JUST your personalised social album of posting pictures and video right?
So like any other trendy concept in-season, a lot of SnapChat users weren’t so brand-loyal after all as IG Stories increased in user base, depreciating the usage of our original live-streamer.
A Marketer’s perspective
SnapChat attracts young audiences, predominantly millennials and Generation X when leveraging its fun, trendy and in-the-moment lifestyle of buzzing media.
Instagram on the other hand, allows for a permanent footprint with your social activity through a user’s visual myriad of media on this platform.
If a marketer was promoting for a sports event or latest updates of your iconic figure, their marketing message must be:
- Engaging and relevant
- Fun to watch
- Snappy and effective with its call-to-action
Otherwise it may end up like this:
No digital or social media marketer wants this for their SnapChat presence as it’s lost opportunity for greater reach amongst your online community.
Care to agree marketers?
However, some other users may desire more permanence on their social media presence; even after the moment has ended.
Whether you’re a business, celebrity, role model in society or a normal social media user, we’re all marketers of what we believe in, do in everyday life and where we go in one way or another.
Posting up content for our Instagram pages expresses the value of visual storytelling about our lifestyles, favourite foods, holiday places to visit and interests onto others.
In case you may not know, Instagram marketing almost works like a two-way, visual conversation amongst your fans.
And no, I don’t mean simply messaging users privately one-to-one lool!
Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.
Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.
SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?
That’s why persistence in your Instagram marketing makes you an ‘Insta-celeb’ ha ha!
So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.
Do you think SnapChat still has a chance for the future of social media marketing?
Has it finally met its match or scheming something revolutionary to shock us all with?
We look forward to hearing your feedback!