Have you ever wondered why your videos don’t get as many views or aren’t as popular as movies or adverts of famous producers or directors?
Well, at the heart of every great director is his or her own style. One of my favourite examples is Steven Spielberg (yes, I am biased). There are plenty of articles written about his style yet adverts and films are slightly different animals.
If you are considering shooting your own videos, our first suggestion is to look at the ads and see the differences. Mainly, pay attention to angles, close-ups and scenery shots, before understanding why the director decided to use them and why are they in specific sequence.
Now listen to the audio type, soundtracks and how it sets the mood. More importantly how throughout a video the sound can change dramatically. Then, pay attention to the effects and how they set the mood (i.e. darker shots make you worried or sad, brighter and lighter make you energetic and happy). Also, when it comes to adverts, use of text is very popular, pay attention to that too. After you examined everything, individually piece it all together.
Now, I would like to share some examples that I believe are greats of what I mentioned. Next week, I will go into a bit more detail of how to plan your shoots and what will you need to start.
One of the first and perhaps memorable campaigns (First video was what got me into being more fit).
Another Nike Advert (more recent) but in a very different style done in Russia.
All I can say is three words. Quick, powerful, iconic.
I do not need to explain anything here at all.