Ever find yourself stuck on what’s your content’s purpose?
You may be creating the greatest, most engaging content or emulating the latest digital trends; yet content marketing is about targeting and giving back.
Picture, video, blog or even the hyper live-streamers – your content must be planned strategically for your long-term goals, not frivolously for the sake of it.
This sounds obvious for many experienced content marketers, however when drafting a content marketing plan; there are 3 key objectives both beginners and established must follow:
- To Educate
They say ‘education is the passport to the future’.
If that’s the case, make your passion the next digital country everyone flies to and resides in.
Creating content that educates must be a prime goal to achieve amongst your audience as this represents your market positioning online.
Every consumer seeks valuable information for their needs online nowadays.
What stops you from positioning yourself as the expert then?
Beyond the SERPs of other track-record pros and famous publishers, you too can educate with your content marketing.
Always consider that within your industry and career aspirations; there’s always someone out there across the world that listens, engages with and values your opinion, writing and media style online.
Plan and educate your customers and fan base with an unforgettable digital footprint that serves informative value they’d be thankful for later on.
- To Inspire
How do you leave an impression on your fans, potential customers or clients?
What message are you seeking to impart upon someone?
Great content marketing leaves the receiver motivated to act upon consumption.
Whatever media you choose, aspire to adapt your message towards your recipient’s thinking on how to improve themselves.
Once your audience acknowledges that from a compelling life meme on Facebook, Twitter or Instagram, or even the popular 3-5 mins video on YouTube; you’ve met your goal to inspire and deliver.
Yet as the content marketer, true inspiration is mutual once your outreach receives positive feedback based on the productive results they’ve achieved from your content marketing’s impact.
Any dedicated content planner ‘sets up to lift up’ their audience through funny and thought-provoking stories, life experiences, wins and failures of their journey, and a genuine character online.
- To Acquire
One of the most crucial objectives every content marketing plan must achieve – to squeeze and taste the juice!
You don’t spend time, effort and even money at times to produce content for no returns
Subscribers, fans, customers and warm leads – everyone has a desired goal of HOW MANY or WHO to acquire when meeting their goals across digital.
Depending on your content choice, which approach works best from past experiences, and what’s required as profitable to you; your call-to-action is your final tool of ‘slurp-a-sition.’
You never drink a smoothie or milkshake without a straw right?
Your call-to-action is a trusted method to obtain, quench and refresh.
Provide a call-to-action to ease your prospects online and ensure it doesn’t ask too much of them.
As long as you state purpose within your content, address their needs and keep consistent; the meaningful prospects across your online marketing channels and within your targeted audience will be acquired.
Bottoms up content marketers!
Drop us a comment on how important these key objectives are for your content marketing plan.
Our C-45 team looks forward to your thoughts!