From casual and trendy to suave and sophisticated, the fashion brands seem to overcrowd the Instagram and Snapchat arena; boxing it out for digital fame and market space.
Many start-up entrepreneurs in the clothing sector swarm like bees around a colourful flowerbed of visual beauty on these channels.
Yet Facebook still exists as an explosive platform for fashion and biz success.
Before you jump AWOL off the world’s most populated social media network; let’s give you 7 solid reasons why a Facebook strategy holds royalty for your start-up clothing brand.
1) Customise and retarget look-a-like fashion fanatics
Fashionable set of trendy chickitas aren’t they?
That’s how any start-up fashion brand must visualise their targeted fans or potential customer on Facebook.
Within the realms of social media, there’s always a cheery, upbeat doppelganger of your retained facebook fanatic to acquire and win their heart over.
Creating a look-a-like audience allows any start-up fashion brand to ‘regenerate’ a newer yet similar market segment for your paid ads online.
This matches up your customised audiences to identify and explore greater reach of new customers who may be attracted to your brand’s facebook page, fashion culture, and in the long-run; perhaps a lifelong customer of your apparel products.
Either way, you gradually kill 2 birds with one FB stone – brand awareness and subsequent lifetime value from targeting your most valued audiences to increase your fashion influence locally, nationally and by their lifestyle habits for clothing.
Of course, your market research still counts before duplicating your fashion brand’s net worth on Facebook!
2) à la mode Brand pages
Surely you’ve heard or seen the Money Clothing in lifestyle and urban culture?
Look how vibrant and cool their header image is when its facebook visitors clickthrough to the Money brand page.
Does your start-up fashion brand portray culture that’s eye-catching of your desired customer?
The à la mode is a French term stating ‘in fashion’ or ‘hot in the season.’ Indisputably one of the most crucial ways any fashion brand at ANY stage can optimise a facebook strategy from.
Although at early days as a start-up fashion entrepreneur, every fashion brand must capture the attention of their targeted fans and customers through stylish visuals. Even though, millennials and some Gen X’ers are your desired target market and flock to Instagram to view fashion ideas; leaving behind Facebook is a regrettable mistake if you don’t apply a chic ambiance to your brand page.
Your fashion business on Facebook must discover its ‘à la mode’ through picture and video content, its lighting, creative edits and most importantly; apply a dab of brand culture that relates to your final consumer for a premium, relevant aura.
In time with the correct visual planning and advertising, your brand page should drive more views and website traffic for the best targeted customers and fans.
Steps closer to conversion isn’t it?
No matter what stage of the fashion sector you’re at, your apparel on Facebook is worth something so make it WORTH something.
3) Geo-ads with great CTA for conversion
Who doesn’t like a cheeky discount from a new fashion brand?
Especially when caught obliviously across Facebook’s news feed, as the offer happens to be the RIGHT clothing item for the RIGHT occasion at the RIGHT time you’re seeking.
Although from the consumer’s perspective, rarely anyone purchases from a fashion brand first time exposed to it; however sometimes there’s always an exception at times.
With fashion being an all-rounder, recyclable B2C industry, any start-up fashion entrepreneurs must put on the mentality of their ideal customer to create a long-term relationship with their brand.
You know next to no one goes cyber window-shopping on Facebook intentionally.
So ask yourself when managing your paid ads ‘What tactic can I implement over time with Facebook to make a grand entrance for my target audience?’
Worldwide, customers love discounts with the endless expenses and bills they have to pay for their living!
Entice and reward your target market in different global cities by warmly introducing your apparel brand’s facebook ad with a hooking CTA they can’t ignore!
You’ll get many impressions from geo-targeting your potential customers, but the CTRs and eventual conversion will follow.
4) Builds brand CRM with your fans, enquirers and customers
Most in-season, fashion brands with Facebook optimise a human approach to their online marketing strategy through chatbots.
Whether if you’ve heard of chatbots or not, they can be very useful in crowning a majestic value towards your incoming page visitors.
Starting out as a fashion brand whatever your apparel style needs a personal touch, as the potential and retained fans visit you to impress them with what you got.
Besides that digital apparel showcase across the page’s shop tab, start off by greeting and provide a list of anticipated answers to FAQs any fashion brand or line may be asked.
We deliver within 1-2 weeks nationwide
International orders arrive within 2-3 weeks
Sizes range from ……..
Yes *name*, our special offer ends ……
Although some may criticise these as automated, commercial messages, the feedback received from enquiring fans ignites your brand’s flair to start providing fashion tips, advice or scenario-based answers that all customers will experience with fashion.
Build a handy relationship with your audience and your fashion CRM skills improve over time on Facebook.
5) Live-stream your seasonal promos on FB stories
From audience targeting and ads, FB page make-overs and social CRM, every start-up fashion entrepreneur wishes to engage more instantaneously for higher brand awareness and positive web traffic.
That’s the time to surprise and start going live!
One of the greatest mistakes when live-streaming your fashion brand is to solely promote a Winter sale or Summer special.
People will catch you out as using Facebook live as another sales channel.
Definitely not the approach to a favourable end!
The greatest live-streaming content for fashion is scenario, update or activity-based for any annual season or event you’re actively promoting your clothing range at.
Your loyal Facebook fans and customers are just as curious and excited to check out your latest activities here as much as an Instagram or Snapchat story.
If you’re still doubting, even global multimedia and tech publisher Engadget UK observed over 300 million people worldwide view FB stories daily.
Now imagine which person is your potential customer?
6) Global impression potential
One thing to remember in case you keep forgetting – Facebook has approximately a 2.3 billion monthly, active user base worldwide.
How many budding eyes is that for your clothing campaigns then?
Let’s say a quarter of the world’s population.
Whether you feel you’re in a hyper-competitive apparel market and not getting attention, you mustn’t worry as the ambitious, start-up fashion brand.
By marketing and strategising your products on Facebook consistently, you create the potential for ANYONE to discover your clothing business online.
Whether it’s fitness wear, casual tops, luxury dresses to even bow ties or vintage clothing, someone on Facebook will express interest in scaling your fashion brand as a customer, potential supplier or even a committed employee.
Facebook may be saturated by baby boomers and gen X’ers now, yet with the right advertising exposure, messaging and lifestyle relevance, they may just be a lucrative prospect for your fashion start-up.
7) Fashion categorisation and Segmentation
Moreover, depending on your fashion brand’s product range; you may consider categorising your Facebook presence.
Your start-up brand may possibly have both an adults and kids range; especially if you’re selling footwear, summer tops or winter clothing.
If so, create customer and fan convenience on social by enhancing and segmenting your clothing brand to your ideal target customers.
Despite it being a bit more footwork with more Facebook page management, perhaps delegating its social media monitoring, content creation and CRM to a marketing agency may be worthwhile your time, expertise and budget.
Guess Caesar and Napolean’s saying ‘Divide and conquer’ really does hold value as a fashion, start-up.
Let Facebook reign and live again
In conclusion, Facebook still holds exponential social media power for any start-up, fashion entrepreneur.
However, sticking only to the familiar doesn’t unlock untapped potential in digital.
The world may seem gravitated towards the glitz and sparkle of Instagram and Snapchat, yet visuals and live-streaming on these social networks may not be ideal for your fashion brand’s digital strategy.
Desiring to keep up with a millennial or Gen Z’ers trends is normal when seeking to create awareness and potential conversion. Yet if your clothing targets a 55-year-old man with an aristocratic lifestyle, political background and experiential approach to personal and career development; Facebook’s a highly suited platform they may spend time on during their free time on a family get-away.
What’s your thoughts on devising a Facebook strategy for start-up, fashion brands over Instagram or Snapchat?
Is this something you need further guidance with?
Drop us a comment or alternatively, email us at firstname.lastname@example.org
Our C-45 team looks forward to hearing from you.