Can SnapChat rival with Instagram’s latest trends?

Snapchat logo quote

Can you think of live-streaming without SnapChat?

You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.

SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.

With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.

The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).

THEN….. all of a sudden, Instagram Stories showed up!

 

Yikes…..SnapChat’s in Trouble!

 From late Summer 2016 onwards, our cute magenta & peachy-looking camera decides to jump on the live-streaming wave and rival SnapChat with their doppelganger – ‘Instagram Stories’.

Instagram Story

As the name implies, Instagram Stories allows users to start broadcast live-streamed content amongst their followers; adding in enhanced features for creativity with your photos and videos like:

  • Multicolour pen tool & funky drawing for text-writing
  • Instagram Live’ for your fans
  • Auto-progression from one story to the next (SnapChat’s downfall ever since removing it)

Not ONLY JUST your personalised social album of posting pictures and video right?

So like any other trendy concept in-season, a lot of SnapChat users weren’t so brand-loyal after all as IG Stories increased in user base, depreciating the usage of our original live-streamer.

 

A Marketer’s perspective

SnapChat attracts young audiences, predominantly millennials and Generation X when leveraging its fun, trendy and in-the-moment lifestyle of buzzing media.

Instagram on the other hand, allows for a permanent footprint with your social activity through a user’s visual myriad of media on this platform.

If a marketer was promoting for a sports event or latest updates of your iconic figure, their marketing message must be:

  • Engaging and relevant
  • Fun to watch
  • Snappy and effective with its call-to-action

 

Otherwise it may end up like this:

snapchat in pocket

No digital or social media marketer wants this for their SnapChat presence as it’s lost opportunity for greater reach amongst your online community.

Care to agree marketers?

However, some other users may desire more permanence on their social media presence; even after the moment has ended.

Whether you’re a business, celebrity, role model in society or a normal social media user, we’re all marketers of what we believe in, do in everyday life and where we go in one way or another.

Posting up content for our Instagram pages expresses the value of visual storytelling about our lifestyles, favourite foods, holiday places to visit and interests onto others.

In case you may not know, Instagram marketing almost works like a two-way, visual conversation amongst your fans.

And no, I don’t mean simply messaging users privately one-to-one lool!

Messaging on social

Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.

Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.

SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?

That’s why persistence in your Instagram marketing makes you an ‘Insta-celeb’ ha ha!

So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.

 

Do you think SnapChat still has a chance for the future of social media marketing?

Has it finally met its match or scheming something revolutionary to shock us all with?

We look forward to hearing your feedback!

 

 

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6 Reasons Why Social Media Metrics are Important

social-metrics-pie-chart

When you hear the word ‘Metrics’, how many of us start grumbling that data is ACTUALLY involved on Social Media?

It IS social media isn’t it?

Whatever aspect of social relationships in life, be it online or offline is guaranteed to grant you information about your message, communication style and how others respond.

The same applies to social media metrics as a digital marketer.

 

Data from our online communication & fans provides us with deeper insights when enhancing or remodifying our marketing voice, be it from Facebook likes & commentary or a Twitter tag or retweet.

Every post counts and presents an impression. Why overlook that as part of your online reputation management?

Here are 6 reasons WHY social media metrics are important:

 

1) Growth & Affinity

lego-crowd

Think of it this way – ‘Without a great number of fans expressing interest in you, your reach and impact is limited!’

 How you remain active with consistent relevancy on social media plays a vital part with your marketing efforts to grow.

Part of social media success as a business owner or marketer is the ability to nurture and grow a mutually-minded, online community of fans & followers who LOVE and APPRECIATE your content.

Whether you’re a start-up brand, public figure or institution; the truth is that you desire to build genuine relationships on social media by keeping your posts very targeted and niche; thereby maximising your chances of enjoying this metric’s value.

You connect with REAL human beings beyond the screen so put yourself in their position and interests, asking yourself ‘Why should I follow you?

 

2) Posts’ Performance

Every social media or digital marketer must be vigilant with the way their posts perform amongst their online community.

 Despite how metrics such as Likes and reactions do not significantly contribute to overall marketing and business goals, they DO show what content is attractive to your followers; helping plan your future content strategy by the topics and ideas chosen for social media scheduling.

You don’t want to be a paranoid marketing guy checking their smartphone every 20 minutes wondering ………….

chart

3) Online Notoriety

social-mention-bullhorn

Mentions or tagging on social media can go down in two ways – positive or negative.

From this social metric, it’s very crucial to master the skill of social monitoring and listening when tracking WHAT people say about you online; as well as HOW do you respond to it?

No one wants negative comments and mentions spread about them on social (especially viral platforms like Twitter & Instagram), as their message outreach goes WAY beyond the realms of your follower base.

My advice is to maintain a clean reputation both online and offline and you’ll be in the safe zone from any social media vultures.

 

 

4) Community Feedback

Social media marketing is a two-way relationship so take those commentary streams on posts very seriously as a business, marketer or public figure.

If a fan is willing enough to comment on one of your social posts, you have engaged and caught their attention enough for their own views to be shared too.

Ensure their comments are good or in approval of your business, causes and beliefs as ‘you are what you post’. This can be great for analysing data and a better understanding of your fans’ motivations to engage with you.

fans-feedback

Not only does it spark off conversations between you and your audience, but buzzing topics on social media spread like wild fire as your community may even share your posts amongst their friends, family and fans too.

Which brings us on to our next point.

5) Message Dissemination

share

What social media or digital marketer doesn’t love it when their posts get shared?

That’s what you aim for across the social media scope.

To have your online fans share your message onto their communities presents how valuable your content is perceived amongst them as an individual mentally, emotionally and psychologically.

On platforms like Twitter, this is known as a ‘retweet’ (majority of you may already know this), as your message dissemination is increased for whatever topic or update your post is about.

As a business, one of your marketing goals on social media will be achieved from this – brand awareness.

Marketers and business owners aim for more shares when targeting their ideal audiences as a vital social metric within their online marketing strategy.

 

 

6) Fan Motivation

You don’t spend all this time sourcing, drafting, editing and scheduling your social media posts for nothing now.

We want signs of call-to-actions.

click

Us digital marketers and business owners spend great effort, time and investment out of our marketing budgets to implement a full-proof social media strategy. We expect our hard work and mental labour of targeting the right fans paying off with higher clickthrough rates (CTRs).

By acquiring greater CTRs from our posts, your post’s impression overall has motivated your fans to act upon based on whether it’s to subscribe to a newsletter, purchase a product or service, find out more information or contact you for further details.

This leads to increased chances of conversion rising which is how we can grow our marketing communications’ impact from social media optimisation.

Did I miss out any more reasons?

What kind of content do you post in your industry and does it meet your expected social marketing metrics?

Comment below with your thoughts and experiences as we look forward to hearing from you.

 

 

 

 

 

 

 

Has YouTube Marketing overrode TV?

youtube-on-laptop

Anyone can be on YouTube nowadays; it’s just a matter of having a:

  • Laptop
  • Internet or Wi-Fi connection
  • Smartphone, DSLR or industry-standard camera
  • Video-editing software (IF you want it to look great)
  • Some camera equipment bought off Amazon
  • Great, engaging topic or message

and voillaaa……… you’ve got your video uploaded onto the world’s best video search engine in existence.

How many of us think we can do the same with TV?

 

The Evolution of YouTube

youtube-logo

 

The power of video marketing plays a great deal of our 8-second attention spanners when consuming relevant content, be it educational, funny jokes, surveillance of world events, entertainment; and of course – marketing messages too.

From 3 ex-PayPal workers wanting to share party video footage with their friends online, to creating a phenomenal web experience of content; who could have imagined 10 years ago video would play such an integral part of how we process information every day?

On the train, during lunch-break, a WhatsApp broadcast, your online search query or even before bed; we’re hitting that red play button aren’t we?

YouTube’s infancy back then has evolved into an online media-streaming mammoth hasn’t it? I guess video outreach is irresistible as part of our digital habits and growing at commercially exuberant rates amongst businesses too.

 

Capturing Millennials  & Gen X’ers

With cool DSLR cameras becoming affordable and accessible for young millennials and Gen X’ers, this popular video site’s glamour has allured them to hone online presentation and videography skills.

dslr-in-action   catching-graffiti

Who are they seen as in society today? – YouTubers!

 Not only do they create their own virtual channel with topics disseminated for their targeted viewers and fans (or subscribers you can say), these digital advocates as young as 16 or 17 carve out their own video portfolio of becoming influencer marketers.

Am I right or wrong?

 

These individuals not only becoming internet superstars for quality video content they’re known for, but even businesses, brands and inspirational leaders have witnessed YouTube’s power when providing experiences of their products, services and company culture.

Sounds like a juicy opportunity to optimise digital marketing right?

Millenials and Gen X’ers are prominently the tech-savy types of today. Any marketer with a target audience fitting these demographics must observe how great of an opportunity it is to leverage a YouTube channel; thereby increasing your next campaign’s reach and likelihood of resonating with them and their consumer habits.

Yet, with how YouTube’s features for online viewers are on-demand based on the content YOU want to watch at WHATEVER time; this challenges our traditional box set’s effectiveness when advertising commercial messages.

YouTube literally means ‘My Digital TV’ so the platform grants these audiences with greater control over what content they choose unlike TV, where you have to distract yourself with smartphones, food or toilet breaks.

The question remains – ‘Does YouTube deliver greater ROI than TV?

 

Less Marketing Investment

Simple question – ‘If you’re a start-up business or brand with a limited marketing budget, would you go for YouTube or TV marketing?

Most of you reading this know the answer already!

budget-save

 

 

 

 

 

 

 

 

 

Why invest in a bank loan or conserve a few years’ income savings to appear for 30 seconds on TV, when you can upload hours worth of custom video content to YouTube?

Sure, you may need to hire a camera operator/director/editor when creating a new video; yet I’d rather invest into that or teach myself how to create and edit videos for my own YouTube presence.

What TV or media station can you learn those creative skills at a low cost?

Many small businesses and brands with great ideas have penetrated their targeted market or sector with niche video content; thereby attracting the audience profitably towards their message.

Just think of the billions of search queries made worldwide on Google everyday and translate that to video with YouTube?

Even back in April 2016, Google witnessed how its video subsidiary drove higher ROI 80% of the time for advertisers and marketers.1   This included brand awareness online which led to conversion.

The way our world is heading with digital, traditional advertisers must make a shift to adapt to our contemporary digital trends of marketing. Otherwise, you will be left behind as times change and people and things move on.

Digital video just makes it much easier for marketers to create ANYTIME over booking a TV slot for a limited time.

 

Will TV make a comeback?

youtube-vs-tv

 

Despite the rivalry for the attention of millennials and Gen X’ers, recently in December 2016 according to Marketing Week; YouTube & TV are considering collaboration together as influential mediums when targeting 16-34 years olds.2

Guess the marketing spar between these 2 broadcasters has been cancelled. Make amends YouTube and TV!

As ThinkBox’s CEO, Lindsey Clay is delighted about Google’s acknowledgement of TV’s significance amongst advertisers of big companies; a promising relationship and future between online video and TV is at reach.3

How long will this relationship last is the question?

 

 If you’re a Fortune 500 company with an excessive marketing budget and dynamic marketing department, you can afford to use both YouTube and TV advertising.

Yet if you’re a start-up bakery or DIY business for local firms, you’re going to have to lower the ranks and costs by optimising YouTubing with a videographer or outsourcing to a marketing agency to manage your online profile.

Adapt to marketing’s latest trends and exploit to your advantage, as there’s always a way to be creative with your industry on video.

Has YouTube conquered the video scope over TV?  What are your thoughts on how digital TV works in your sector.

Looking forward to your comments and views below.

 

References

1) https://www.thinkwithgoogle.com/nordics/research-study/youtube-challenges-tv-on-advertising-roi/

 2&3) https://www.marketingweek.com/2016/12/13/youtube-now-wants-work-tv/

 

(By Peter Turay Jr. – Founder & MD)

 

 

 

 

 

 

How LinkedIn & Google + Work Together

handshake

 

If you weren’t into B2B marketing, an industry professional or at least attended university from the year 2002 onwards; how many of you would have known about LinkedIn?

Perhaps you’ve been shying away from what Google’s social network Google + can do for you as a marketer. Not to worry, you’re not the only one reading this article that has.

 

With the professional platform LinkedIn being present amongst us for over a decade, this social media network still remains concealed away from many as a mystery to its marketing effectiveness amongst entrepreneurs and B2B marketers.

Acting as virtual home of buzzing industry news & content, business leaders, corporations and upcoming professionals, Mr Weiner’s platform has been strikingly useful for knowledge-sharing, partnerships with potential stakeholders, career opportunities and of course…….targeting the right audience online.

What professional would turn down that within their sector?

 

On the other hand, although billions of people turn to it as the world’s largest, optimised internet services & search provider; many B2B marketers STILL neglect or overlook Google + and its potency within the digital scope.

Let’s wake up B2B marketers and realise that LinkedIn and Google DO have similarities when nurturing online reputation and a reputable social media presence.

 

Continuous, trending news

news

 

 

 

 

 

 

How many marketers or business pros have Gmail? Does your industry sector require you being active on LinkedIn?

A LOT can relate to Google’s email services, have created a LinkedIn profile, followed their company’s page, and even create marketing campaigns when asserting brand awareness, market research and opportunities for viable networking.

LinkedIn Pulse has positioned itself within this professional network’s algorithm to provide it users with up-to-date, relevant and concise content, attracting potentially millions of biz eyes worldwide within their industry.

Why not take an extra 10 mins in your G-mail browsing time to shift your cursor to the top, right-hand corner, click on your G+ profile, and check out the Communities tab on the left-hand side of your news feed?

Based on your field, there’s always a community on Google + that hosts great, substantial content you can follow and still be updated on the latest industry trends as a marketer and business individual.

If LinkedIn can do it, Google + can too!

 

SEO Power

seo

 

The more you publish content on both LinkedIn Pulse and Google + as a marketing or industry pro, the higher you empower your web presence on search engines detecting and picking up your social activity.

As both social networks are optimised more by the B2B market, leveraging these two platforms regularly sets up a digital explosion of web visibility on anticipated google search queries; and across other potential search engines.

Whether you’re an accountancy firm, office provider or BI & market research firm, keep passionate, consistent and innovative with your content; be it an educative video, creative blog article or evocative infographic.

Not to forget standard, ethical SEO practice of ideal keywords, tags and meta-descriptions on your site’s content and web pages, before sharing out across these professional social media platforms.

This helps set yourself for greater impressions and authority towards your target audience online, informing Google that you deserve your higher web rankings on its algorithm.

 

Relationship-Building

biz-relationship-building

 

Marketing is about building relationships right?

Frequent social postings on LinkedIn & Google + markets not only to your potential customers and clients, but also emphasises WHY you are relevant to your industry and future stakeholders – upcoming employees, vendors, business partners, venture capitalists and so on.

In a way, your target audience doesn’t only consist of solely customers and clients for profits; but also to these commercial individuals too as they fortify how valuable your network is and the potential business avenues you can follow.

Networking is not about only attending business events, trade shows and exhibitions; it is about finding great, mutual and authentic things in common with others both of you can strategically benefit from.

These stakeholders are active on these professional social platforms as modern online communication has drastically simplified the concept of business networking, as opposed to 30-40 years ago where business cards and offline marketing tactics were more prevalent.

Overall, we shouldn’t miss out digital opportunities to grow when maintaining a healthy LinkedIn and Google + profile.  The more you position yourself as ubiquitous across the professional side of social media, the greater you accentuate your value to be an authority in your market.

Still think Google + and LinkedIn isn’t for you?  We love to hear your views of these social channels’ effects on your business.

 

(By Peter Turay Jr. – Founder & MD)

 

 

 

4 Ways Instagram can be used for B2B Marketing

instagram-bubbles

Believe it or not! Our virtual photo & live-streaming album app known as Instagram has taken dominance amongst not only millennials, Gen Z’ers and B2C brands, but even the industry-orientated B2B marketers are starting to have fun incorporating a more visual, experiential marketing experience for their online audiences.

With this social media network accommodating over 600 million worldwide users posting mighty streams of photos, video and live-streamed moments of their everyday lives, Instagram is a treasure chest of pictorial data and information from the eyes of a B2C marketer.

Whether you market within retail, hospitality, apparel, or travel, there’s always a juicy spot on Instagram where your buzzing online community craves great, alluring visuals from a swipe of their smartphones.

 

But what about B2B’ers? This sector does have great impact and significance on driving economic empowerment from business partnerships.

Nothing to worry about B2B Marketers. If many renowned brands such as Microsoft, Deloitte Digital and Intel have successfully established their ‘Insta-presence’, what is hindering your visual success?

And no! Please don’t give the excuse that these companies are established with great reputation in their sectors. It’s just about finding your niche and applying the basic marketing principles VISUALLY this time.

business-man-thinking

 

1)  Humanise your Content

biker-stunts

Your potential followers or target audience doesn’t always want to always see visuals of your brand dealerships, company acquisitions, or financial success every trading period.

Is that fun to look at from your IOS or Android, even as a business individual?

Simple, engaging pictures and videos of work colleagues or executive teams having a laugh in the office, playing a competitive ping-pong match or card games attracts a lot of attention on Instagram.

Not only are you marketing your B2B company’s culture on Instagram, but you are also enhancing your online reputation to potential prospects that you have a fantastic ethos of ‘working hard, playing hard’ amongst your co-workers; not stressing them out with the industry worries.

 

 

2) Tell a Visual Story

beautiful-landscape

Everyone loves eye-catching imagery don’t we?  This is what accentuates and fortifies the online experience of social media.

The B2B world isn’t always about corporate buildings of coffee breaks, ‘heads-down-computers-up’ employees, visiting clientele, vendors and executive board members.

Gain permission from the management team as a company social media/digital marketing manager, freelancer or outsourced marketing agency guy, and take interesting, relevant pictures, short 20-30 sec videos or live-streamed media on Instagram Stories. This is to narrate on ‘How things happen’ in chronological order within the workplace when earning new followers and notoriety amongst your target audience.

No one turns down a good story audibly when someone’s got something to say. What makes you think people won’t be captivated visually?

 

3) Product & Service Showcasing

service-product-showcasing

By this, product and service showcasing doesn’t mean inundating your followers’ base with your B2B offerings for a cold sale. You’re not an amateur marketer posting up ‘Buy now!to a professional audience.

When your firm has just launched a new product or revamped a more technological, efficient way of completing tasks profitably; be proud of your corporate achievements and showcase them.

Edit your images or videos in a presentable, alluring manner that even the oblivious Instagram user browsing around the random-search tab will stop and check you out.

Boast of not only your commercial work, but your photography skills, inputting a detailed yet concise caption, and finishing off with ideal, industry keywords for hashtags (Ideally 5-7 is great for increased visibility to potential fans & clients).

 

4) Optimise your Contact Us profile button

contact-us

Whether you’re a consulting firm, accountancy, marketing agency or media production company, every mean of communication counts!

Your marketing team handling the CRM databases wishes to ensure that the company’s Instagram page is visually enticing and compelling enough for call-to-actions to occur.

Enquiries by phone and email messages sent only signify that you have great visual material enough to generate warm leads from your product or service offering. That’s if your prospects aren’t price-fishing around with other potential vendors they can later choose over you.

Take advantage and nurture the leads when this happens, learn about your potential client’s needs and problems, ask for feedback on whether they’ve come across your Instagram profile and what they liked, and understand how YOUR offering is their ONLY solution.

The worst they can do is simply say ‘No thanks, I’m not interested anymore’ or not respond to your emails.

As upsetting as that can be for any marketer, learn to approach it rationally within business as you are only going to get stronger when guiding prospects down the sales funnel; even on social media too.

 

Moreover, when updated with the right content to visually engage; Instagram is certainly NOT impossible to optimise its pictorial power from a B2B perspective. B2B marketers fear that their sectors can be visually tedious, yet with creativity and genuine human traits to it; you too can be a Insta pro with B2B industries.

What’s your B2B market? Have you ever tried marketing on Instagram before? If you have, what are your views or experiences with it?

We’d love to hear your feedback.

 

By Peter Turay Jr. (Founder & MD)