Marketing Impact: 3 Reasons why understanding Creativity & Buyer Psychology works

Creativity and psychology in consumer behaviour

Any entrepreneur or executive must be ready to understand psychological principles that help you understand your target audience or buyer’s approach.

As a perfect example, digital commerce platform Business 2 Community stated how people are motivated by loss of opportunity or latter regrets when making purchase decisions; whether B2C or B2B.

Subsequently, creativity often prompts a different approach in problem solving and when such approaches are used in the business atmosphere, the results can steer you pleasantly surprised or be a valuable marketing lesson.

Here are 3 simple reasons every business must understand creativity and consumer psychology for effective marketing:

 

1) Emotional appeal creates a desirable lifestyle

 

A middle-aged man may purchase gym membership not just because he wants to improve his health or immune system, despite knowing the fact that it may reduce risk of heart diseases; but also because he wants to look good and enjoy a rejuvenated life.

A guy may buy a car not just to travel with great tech features or fuel efficiency, but because it makes him feel cool and good in social status.

Generally, when making a purchase decision; people get influenced by many factors within online and offline MarComms. People do not always purchase products or services to fulfil just real needs, but also to satisfy their emotional desires. This also happenes in the B2B world too.

 

They want more time and control, self-confidence, increased comfort, or what they perceive as a better life. They want to stay updated, influential or to better express themselves. Of course, people are influenced by facts and figures, but this information is often outweighed by emotional aspects within one’s lifestyle.

By using this psychology principle in your marketing; whether online or offline, you are simply meeting your consumers’ ultimate needs from actual features to the psychological and emotional quality attracting them to your business.

If you understand at what point of psychological discomfort they’re struggling, your product or service can fit and speak directly to their struggles or needs.

 

2) The benefit of Reciprocity

 

As introduced in Dr. Robert Cialdini’s book, Influence:The Psychology of Persuasion”, the idea of reciprocity simply means “if you see someone doing something nice for you, in return you will naturally want to do something for them too”.

There are multiple ways to use the reciprocity principle in your marketing. The modern way with digital is by your content marketing by anything from offering a special eBook, a branded sweatshirt to even offering your expertise on a difficult subject matter.

Even sending a thoughtful, hand-written note will do in establishing reciprocity. You need to provide some value to your buyer before you ask something in return.

 

3) Credibility evokes psychological adaptation and consumer trust

 

Do you want to know the best ways to influence your customer’s behaviour to act?

Here are two possible reasons why people won’t purchase your product.

  • No interest in your offering
  • Unsure about the benefits and value your product or service delivers

 

In marketing, it’s important to recognise that people always buy products for their own reasons, not yours. A lot of consumers are concerned about possible risks of fraud or because the service offered online is not good enough or they will never receive it.

Credibility is important; especially online where the entry for sellers can be low if they’re unfamiliar with modern marketing practice or experience higher offline returns better for their business. By using this psychology principle, you will be able to fully understand the psyche of the average customer’s buying approach. This will help you engage the ideal target audience effectively.

 

Just imagine how effective your marketing can be by already knowing your customer’s psychological profile?

 

The key takeaway here is to continually test, analyse your results and optimise them. This knowledge provides small tweaks when creating a huge difference.

 

Comment below with how your perceive creativity and psychology working hand-in-hand for your marketing activity – our agency team will love to hear from you.

6 Must-Dos when working with Marketing Vendors: The C-45 guide

Marketing Vendors and its stages

Don’t try to hide it now.

Whether a Mar-tech software, popular influencer to even a creative digital agency; we’ve all been approached by or considered a marketing vendor.

 

Smart Insights stated in 2019 that businesses who plan marketing campaigns and projects thoroughly create a 356% greater likelihood of ROI with an aligned strategy.

One of the greatest factors contributing to a well tailored strategy that every business executive must know is who your marketing partners are externally.

As some have held cynicism for outsourcing any marketing activity of theirs to a 3rd party, there are justifiable reasons from past experiences such as:

  • Low financial budget
  • Scam artists posing themselves as ‘professionals’ or ‘experts’
  • Distrust in results being achieved
  • Potential loss of marketing authenticity, branding or ownership

 

These are common reasons that prevent a business from outsourcing to any vendor as we all desire to reap our money’s worth from external support.

Yet over time, a 3rd party experience with a marketing vendor can prove highly beneficial as you power up your expansion and marketing strategy towards your business goals.

Before considering any ongoing transaction with a marketing vendor (not many blogs may give you this inside-scoop), get your corporate checklist out and consider these 6 must-dos before considering closing the mutual deal:

 

1) Learn values and Vendor Offerings

Every marketing vendor has business values for why and how they operate.

When considering marketing assistance for a current campaign or communications strategy externally, it is vital to conduct background research on a clean history of the potential marketing vendor.

Even if you were referred by a trusted business partner, friend or affiliate, your discernment of the vendor’s values differ from a friendly referral.  It is your budgetary investment, ESOV and reputation at stake before any business engagement takes place.

Although this sounds basic, yet reading the vendor’s About us page on their website, browsing their LinkedIn, Facebook and Instagram activity; to even video interviews or thoughts builds up how credible they are.  You are able to track digital footprints on:

  1.  What’s their inner drive towards helping businesses and brands through marketing?

 

    2.  Is there a respective level of practical consistency in their stated values?

 

Once values are considered, review their offerings and whether this can be sustainable for your growth.

An influencer, agency or business software can have x, y, z, aa, bb, cc ……….etc  services or packages within their arsenal, however being realistic on goal alignment is paramount.

If any of their offerings don’t align with your marketing or campaign goal outcomes, you risk wasting time and investment at a win-loss situation.

Do you really want that?

 

2) Keep in touch with a Senior Executive

Once considered, establishing a great working relationship with a senior executive or personnel is key to growing a strong marketing partnership.

From our experiences at Content 45, we encourage any client working with us to regularly communicate with our agency.  We wish to know as much relevant details about project work as you wish to know on our progress for your business.

If you can, always stay in touch with 2-3 executives; the founder/director or key influencer, accounts manager and creative.

These individuals are important when maintaining healthy communication directly relating to your ongoing marketing campaign and its management towards success.

  • Founder or key influencer –  they’re the main person controlling and overseeing the entirety of your outsourced work
  • Accounts manager – Leads and processes the relationship profitably between you and the executors of your marketing
  • Creative – Drafts and plans your campaign perspective and message from dust to reality in an appealing, market-worthy manner (e.g. branding, content, advert, etc.)

 

Never miss a beat on keeping these individuals within your good books and regular contacts as they appreciate your communication and cooperation too.  Marketing outsourcing and implementation is teamwork and not a one-sided transaction at all.

 

3) Be receptive and compliant to constructive advice

When working with a marketing vendor, always observe and watch out for the arrogant, telling-you-what-to-do type.

Creating a balanced relationship between your business, brand or organisation and the ideal marketing vendor must have reciprocal value.

For any outsourced vendor, choose and listen to the consultative and open-minded types building value to your business.  Despite you working in the industry with more experience, any marketing agency or vendor offering you consultative advice and genuine, practical value is a keeper.

You must be open-minded to listen and not easily criticise or disregard your marketing vendor’s concepts and strategies they offer.  They have experience within the marketing & advertising field, whether online or offline; you have operational experience within your chosen sector.

Why trivialise their efforts and over-develop an independent ego to do ‘your own thing’ ?Teamwork, unity and consistent communication should be approached with an ‘our own thing ‘ mindset for any vendor you work with.  If a marketing vendor takes things one step at a time as part of an incremental strategy, this proves they wish to make YOUR success THEIR success too without perceiving you as adding on to their revenue margins by cross-selling unnecessary project fees and services.

 

4) Prepare your budget without Frugality

Every man or business has their price – never approach or consider a marketing vendor on a zero to hardly any budget.

With economic inflation always in effect, you too give an impression on a potential vendor if you disregard their commercial needs.

Marketing vendors need business sustainability too when continuing their services and projects they deliver.  This must never be underestimated as any business considering outsourced help with online or offline marketing should account for specified marketing figures as a sufficient budget to execute any vendor’s work during preparation.

Realistically plan your marketer’s budget either monthly, quarterly or annually and be reasonable with any project quotes without seeing an opportunity to slash costs for your own advantage.

A frugal mindset produces jeopardised outcomes – every marketing vendor must be compensated fairly for their sacrifice.

 

5) Ensure Marketing goals and Project scope is addressed

One of the most critical stages when managing any marketing campaign is ensuring each action aligns with main goals outlined.

At Content 45, we’ve been trained and experienced to ensure any project our agency team works on with clients addresses marketing goals.  This way, transparency of expectations and rationale behind any tactic performed is displayed crystal-clear towards a client.

This sounds like a simple stage a business must follow, but believe us when we say SO many vendors go overly ecstatic with their ideas and skills that they forget it’s a business’ reputation on the line.

Nothing looks worse than using a Mar-tech platform, hiring an agency or influencer to do implement an action plan that does not address your marketing goals for profitable value in your business.

Time and money will be wasted and both parties will be dissatisfied – never reach to this extent.

Any marketing vendor you work with must ensure the project’s scope is addressed, thereby presenting a clear overview of marketing deliverables, objectives, timeframe, KPIs and future direction the project is seeking to head for.

 

6) Finalise mutual documentation without unnecessary delay

As the project is agreed on between yourself and the vendor, all details must be drafted into official written documents for your records.

Works contracts, NDAs or Partnership agreements are the 3 most common documents you will come across before commencing work with a professional marketing vendor.

Even you as a recipient of pending work for your business must not delay a marketing vendor’s time by sitting on an incomplete contract without signing.  Many start-ups, small brands and entrepreneurs are guilty as charged for holding incomplete agency documentation due to eventual lack of funds, the incapability to commit long-term on a project or clashes with personal life distractions.

By realising you cannot work with a marketing vendor after going through the aforementioned 5 stages becomes a waste of time and resources spent from a marketing vendor’s perspective to build your marketing value for ROI.

No one likes their time wasted, so do not waste a marketing vendor’s either.

For future references, ensure you’re prepared mentally and financially to commit to a marketing vendor relationship; whether an agency, influencer or tech platform.  Most deals or contracts, especially within the B2B sector run dry and non-existent from very basic fundamentals such as the signing of contracts; thereby making everyone lose out on opportunity long-term.

 

Did we miss out any stages you’ve experienced with a marketing vendor?

Comment below with your thoughts and ensure you’ve prepared thoroughly before making that next marketing partnership.

4 reasons why Businesses shouldn’t cut Marketing budgets during crisis

Budget cut in marketing

In times of crisis, it’s inevitable that businesses review their marketing budget and would be tempted to reduce or cut costs for promotional activities. Being a knee-jerk reaction, companies need both firmness and a growth approach in their marketing investment.

Marketing week recently observed the COVID-19 lockdown spark off profitable surges in online sales by 35%  amongst multichannel retailers over e-tailers.

Do you think these brands pulled the plug from its marketing despite economic tragedy? 

 

You may say “Oh, but they have a bigger marketer’s budget and greater network!” , yet isn’t this an opportunity for you online too regardless of your company size.

Cutting costs may look like a quick, simpler solution when alleviating for potential financial difficulty, but it can prove to be a very costly mistake long-term. Having a healthy inflow of customers is the core and priority of any business.

 

Once re-assessed, it is clear that marketing investment even during diminishing consumer spending and unstable economies is one of the wisest decision that will benefit you in the long run. Otherwise, how can new customers know that your business exists if your marketing efforts have subsided?

 

Here are 4 reasons for not cutting down your marketing budgets:

 

1) To create a Reputation for Your Brand

Reputation is the key factor that stays and is the ultimate differentiator. In this time of crisis, when many other businesses are dropping their marketing efforts; now is the time to act oppositely from your competitors.

If you are prepared and have evaluated your situational risks, invested time and network resources for such market lapses; chances are that you position yourself stronger in unitising these opportunities for your brand to shine for a greater reputation in the future during uncertain times.

For what does the market say about you? What do you want to be known for during economic difficulty? By doing so, your business will develop a brand that is living and building equity every day.

 

2) To keep your Brand alive in the Marketplace

Customer retention is less time-consuming and rigorous over acquiring new customers when managing your marketing budget – don’t you think?

By maintaining your marketing activity, you reflect stability and resilience towards consumers in an uncertain marketplace; whether online or offline. This can also help in building customer loyalty when delivering upon brand promise for long-term success. Engagement of customers and their loyalty is the main source of increased profitability, as abandoning any marketing efforts’ rate creates leeway for another competitor to take charge.

Remember, consistent and persistent marketing amongst the right set of people when addressing their needs is most effective; any crisis marketer must optimise this within rising digital behavior worldwide.

 

3) To build Customer trust whatever the marketing channel

Plan your retention initiatives. It can improve your customer lifetime value and acquisition during any crisis.

Investing during crisis and pandemic times makes your business grow when most others might be planning to suspend their marketing efforts. By doing this, you will add more value to your business and develop more loyal customers.

Be thoughtful by building trust and showing gratitude to your customers with discounts, extended services or experiential offers. This will lead to a healthy growth cycle helping your company to stand out in the market.

 

4) To take advantage from the Buyer’s market interests

Brands and marketers must spot and take advantage of digital marketing that benefits consumers and leads progressively along the online buyers’ journey. As with time and adapting lifestyles within our current climate, people spend more time online to stay connected with close ones living afar and to keep up with the current developments around the world. Be innovative and focus more towards meeting your audience online through united messaging tapping into the emotional messaging of digital.

As a result, allocate your marketing budget and prosper from these opportunities to increase your digital marketing’s effectiveness, optimising your website and updating them through social media as a content relationship-builder towards your business goals.

 

What do you think about your company’s marketing spend during crisis outbreak?

Comment below on how your market presence has sustained if you’ve reduced your regular budgets and strategic approach towards your most effective marketing channels?

How to Creatively strategise with Digital during Global crisis

It’s 2020 and the world’s taken a massive hit economically by the outbreak of COVID-19 – what does that mean for your business?

Global health crisis

 

Two methods how businesses and international organisations have responded up till now:

  1.  Drastic financial cuts within company’s overall budget by furloughing staff, making redundancies, and minimising operational costs with uncertainty of how to recover or going out of business.

 

2. Creatively strategised innovative tactics and strategy on being advantageous to exploit business, marketing and entrepreneurial opportunities in economic downturn.

 

Now both our agency team and you reading this know very well how to respond within these times depends on your industry, expertise, company size and scope of operations.

However, even if your business or brand was a less-than-5-year start-up or an established player in the game; we must leverage and optimise what’s NOT on quarantine or lockdown – OUR digital marketing.

 

Whether influencers are dormant these days, offline marketing vendors have hung up their Closed till further notice signs, or other promotional stakeholders are quarantined themselves; your power lies within the internet for your digital marketing strategy.

 

Take time to observe what’s going on in people’s livelihoods and concerns, the wider society, global affairs and the aftermath of how people are responding to COVID-19; to even open holes within your competitors’ activities before formulating a plan of action.

You may not be trading and generating consistent revenue and cash flow in abundance, yet we’ll share with you some creative tactics to take advantage and control of any global crisis dilemma through digital marketing.

Let’s get started:

 

Plan out 3-4 crisis objectives on digital

Crisis objective planning

As brands and organisations operate around a specified number of business goals (usually 3-4), so must you as a founder, CEO, director or buzzing entrepreneur anticipate economic crash and downturn periods by setting crisis objectives for digital.

Whatever your industry, B2C business and marketing goals of our digital age direct towards proliferated brand awareness, engagement and conversion campaigns on social media platforms, search engine marketing and YouTube adverts.  The traditional B2B’er however, dives more towards warm lead generation, CLTV (customer lifetime value) and client retention campaigns within their marketplace for sustained revenue.

How many businesses whether B2B or B2C are still glued to those strategies even in crisis?

 

When setting out crisis objectives for digital, visualise them as the guidepoints awakening a new direction within your product or service being beneficial and reassuring for distressed or panicky consumers within the economy.  Your ideal customer or client express more frugality within their buyer behaviour, however this doesn’t mean they’ve stopped purchasing anything.

For example, crisis objectives set for B2C businesses can be:

To promote 3-4 campaigns promoting togetherness and human well-being

To offer discount codes to 50 random email subscribers from customer feedback 

To inspire single parents through weekly lifestyle hacks when raising children through tough times  

 

By reviewing each of these objectives, you can position your product or service within contextual value on digital cleverly; thereby tapping into the human psyche and emotions of potential customers and clients by reassurance and upliftment through your nation’s economic hardship.

The first objective is a perfect opportunity to harness a video on YouTube or a motivational image meme on Instagram or Facebook, whereas objective #2 evidently sets up marketers for an interactive email campaign where you can gather feedback from how you can help your e-commerce customers directly during COVID-19 or any other international crisis.

With objective #3, this can leverage your blog portfolio where you’ll be addressing consumers with potential financial or relationship challenges about how uplifting themselves as a role model towards their offspring in an inevitable yet temporary spin of life.

It’s you that knows how your brand or business operates to survive and capitalise, yet drafted crisis objectives stashed to one side WILL come in handy for maximum effect and profitable remembrance.

 

Select 3 marketing channels with human touch

During hard times of crisis either building or breaking mankind, every online user wants reassurance, satisfaction and clarity of their next move in life.

As the traditional economy faces a temporary pause, your business’ digital economy must start playing its course to adapt to change.  The crisis eras are not like back in late 1930s in the US or early 2000s worldwide; we have more marketing channels and digital communication at our dispense as marketers and businesses.

Analyse your current audience and which online marketing channels they are most responsive to as a human being.  These are the touchpoints you optimise in alignment with a tweaked digital strategy to accustom any crisis conditions, before speaking back humanely to boost one’s morale.

Our team have analysed different marketing channels within our past and up-to-date work within diverse sectors, holding strong beliefs towards social media, email and content marketing as the 3 main digital channels presenting human touch during any economic state.

 

The main goal of social media is to interact and engage with its users by digital nature, allowing people to voice out their opinions liberally without hindrance.  Businesses during any crisis period must position themselves as ‘social initiators‘ of positivity and realism within affected nations and their industry, whilst monitoring their key consumers’ conversations and optimise content to engage and deliver reminiscent results that people, instituitions and other organisations will respect and value at post- crisis period.

However, email and content marketing share one major thing in common for people with uncertainty of a brighter tomorrow; direct communication targeting a direct audience of consumers.

When optimised correctly during any global crisis era, email campaigns embedded with relevant content that inspires or educates can drive great engagement, CTRs and awareness to even newer subscribers if cross-channelled across adaptive landing pages for your business offering.

Whatever the widespread crisis we’re facing in life, never overlook marketing channels with potential to adapt your tone of voice as we’re all humans with digital initiative.

 

Monitor mainstream media’s updates and plan content alleviating negatively

Crisis and negative news

Despite everyday news during any crisis inundating us with negativity, this is your opportunity within your business online to be the ‘positive news reporter‘.

Let’s be real; the news be it BBC, CNN, Al Jazeera and so on is almost 3 quarters negative as this is what’s considered interesting and newsworthy to monetise from within the media & broadcasting industry.   As any marketing leader or business pro of today, observe the flaws and resolve with a solution in your industry and other interconnected ones too.

If you hear news about unemployment rates rising = draft a blog about developing high income skills and building a pro’s profile.

News report about crime rates & incidents increasing = Record a video about keeping productive and focusing on personal development (even industry-related if possible) for IGTV, Facebook or YouTube.

News report about companies going into administration = Create a display campaign on Google offering educational courses for start-ups to established brands on crisis & financial management and survival know-how.

 

People may not be converting into customers or clientele from such content creation overnight, yet you’re delivering something different back to your community with the millions of eyes turning to the internet for pain alleviation, predictions and solutions during an economic crisis.

 

Evaluate performance and adjust accordingly for Future crisis

With crises happening every 10 years or so, it’s worthwhile as a business owner, founder or director to consider assessing your marketing performance and activity after performing the aforementioned and adjust for any future crisis.

As the world’s economic activity is unpredictable with uncontrollable affairs of life such as health pandemic outbreaks and environmental aftermath from industrious organisations using and exploiting natural resources; our industries are interlinked within how people make their livelihood.

If your crisis marketing campaigns may resort in laying off employees or downsizing, consider keeping your digital presence for profitability alive by hiring a few influencers with prominent impact; or even getting in touch with a creative marketing agency as secondary manpower.

By evaluating your digital activity and marketing operations in the marketplace, you fortify your business’ positioning to become recession-proof whilst also conserving your budgetary power and expenses.

 

Crisis may affect everybody at that particular time, yet don’t allow crisis to affect your bread-and-butter to the table as a marketer and active business.

 

 

 

 

 

 

 

 

 

 

UK Digital spend: Adapting or Optimising for 2020?

Throughout the UK within the last 10 years, British businesses of all sizes have increased their digital marketing budgets exponentially.

Have you been part of this business trend?

London shard and central

From B2B and B2C sectors witnessing successful marketing campaigns, viral stunts and initiatives deployed by bigger players online, it is inevitable that upcoming SMEs and promising brands wish to grab a piece of the digital-ad pie whilst it’s hot, succulent and appetising.

 

Since 2018, Marketing Week has acknowledged Britain’s online ad behaviour breaking expenditure limits of £1.34 billion nationwide; with businesses, institutions and consumers making digital advertising and marketing a top priority for their campaign goals and notoriety.

To investigate this business activity up closer, digital advertising and marketing has been exploited heavily by SMEs ran by ambitious or upcoming entrepreneurs and business owners competing marketing strategies and creative content against each other when fulfilling objectives.

Some industry sectors that come to mind are:

  • Fashion
  • Health & fitness (e.g. personal trainers)
  • Hair & Beauty
  • Food & Hospitality
  • Professional services (e.g. consultants)
  • Automotive, Technology & SaaS
  • Social enterprises and event-based platforms

 

Any of these industries relate to you when thinking of digital marketing ads?

 

 

With British digital spend increasing both personally and commercially, the online marketing environment becomes volatile for some businesses, content creators and brands with their campaigns and content. In order to ensure these digital-saavy businesses are exercising the process of this trend thoroughly for long-term success, two questions remain that hold the modern marketer, founder or director in logical conviction:

 

‘Am I another passenger on board the digital-ad train to virtual bewilderment?’

OR

‘With my 2019 efforts and outcomes, have I meticulously devised a proficient, wise and realistic marketing strategy for 2020?’

 

 

The UK may be growing in digital ads as a common marketer’s trend in business, attention and engagement, yet what results have been recorded for SMEs to established players to consider within their digital marketing strategies and tactics as financially viable?

Consumer trends of digital activity give us an overview of what businesses and brands do, yet do not prioritise which marketing activity deserves our focus within our industries.

What could have worked for within digital advertising for you in 2016 may have to be altered for 2020.

As digital marketing and advertising grows in usage, so does its algorithm and nature towards industries leveraging it. Without informed decisions and awareness from your campaign outcomes aligning with business goals, strategising can become more of a dreaded chore than a favourable blessing for the future.

 

 

With AI and marketing automation being spicy topics of interest within Britain, as well as integrating business principles and digital promo together; 2020 can be the ‘maker’ or ‘deteriorator’ of how businesses of all sizes optimise the most of digital marketing. After all, let’s not forget 2020 brings a brand new decade of ultimate revolution to the digital advertising and marketing space.

Strategy typing.jpg

Britain’s catching up with digital advertising trends fast like USA and Europe, yet being a trend-catcher can also be detrimental to your business campaigns online without sufficient knowledge and experience.

Every industry is different so every digital business user MUST optimise different.

 

 

Upon British founders, start-ups and established directors planning a marketing budget for 2020, we believe as a creative digital agency that optimising your expenditure on digital next year and beyond falls down to 4 factors.

 

  • Which marketing channels are you using?

 

Sounds pretty standard and repetitive as many have read, heard or been advised to select the right platforms for their industry, yet it’s also funny how many people lose total sight when a new social media or digital feature gets introduced.

The right marketing channels are a business’ trusted messengers within online to reach out, connect and engage your target audiences. With a competitive space out there, making online, costly mistakes such as inappropriate channel selection may not be so forgiving in the new decade for Britain.

 

  • Suitable content for your industry

 Content is king, yet as a British business or marketer; let’s put the royalty within how we apply content online and not forget that Context is queen for our 2020 digital marketing strategy.  Understand what content works best for your business’ sector, create content from images, videos, blog posts and graphics with discretion; yet don’t underestimate the power of well-crafted, articulate and beautifiul copywriting structure.

A king isn’t official without their queen; they both co-exist together. Apply both content and context together and discover this before vouching for profits from an expensive digital campaign.

 

  • The marketing-funnel-to-sales-cycle transition within digital  

Every marketing strategy invested in financially for digital exposure MUST vigorously translate towards your business’ sales cycle. Whether you’ve been advertising online for 2 or 7 years on Facebook, Google Ads or traditional email outreach, you develop experience of how to guide leads and retained customers from marketing reactions to warmer conversion.

With your developed industry knowledge for completing sales or subscriptions, your 2020 online advertising must be a build-up of tried, tested and worked tactics from initial awareness to conversion stages without serious expenditure regrets for your marketing budget.

 

  • Creating viable partnerships and establishing trustworthy, committed vendor options for 2020   

The majority of British business owners, entrepreneurs and directors may increase or frequently leverage their marketing budgets on digital channels, causing them to be financially constraint or apprehensive of external parties joining in.

Although no one knows how your business or brand operates better than you and your team, getting on board a reciprocal partnership with another business of complimentary attributes or hiring a committed, we-ride-or-die-together digital marketing agency isn’t an abominable crime for your budget.

Both UK start-ups and the established need to eradicate the fear of collaborations going wrong when investing in your digital ad spend, and be more optimistic with how your marketing or ad strategies can excel within the future. Frugality or scepticism can sometimes hinder your digital advertising return, making you spend more ultimately if you’re stuck within 2010-2019 marketing habits and not an expert.

 

Overall, you’re not a jack of all trades and neither is anyone as much as they claim to be.

Digital ad spend is going to tremendously increase with economic empowerment for Britain, yet ask yourself whether you’re optimising your strategy cost-effectively for business returns in the next decade or not?

 

 

 

Embrace Customer experience, Optimise Lead-gen skills

Is shifting away from Customer experience a wise business move?

How your customers, clients or target audience experience your brand or company is imperative for their affinity, loyalty and ultimately sustained conversion.

Do you think people repeat purchases or subscriptions with those who failed to deliver a pleasurable experience?

Customer experience and lead gen

 

Many of us founders, directors and entrepreneurs understand how rhetorical this question is, yet why is it our marketing chiefs are deprioritising customer experience for innovation and business transformation?

According to Dentsu Aegis’ 2019 studies within Marketing Week, the majority of global CMOs are deviating away from customer experience as a paramount duty to any organisation’s marketing operations. If so, what does that mean for your digital marketing campaign’s value within your industry?

Our agency team views overlooking customer experience is overlooking the human element of any marketing campaign; especially for our below-the-line, obsessed content lovers on Facebook, Instagram, YouTube or interactive ads.

If there’s any mistake a B2C or B2B brand or organisation can commit; it’s dehumanising your online marketing strategies to attract.

 

 

Disruptive innovations are born yearly as often as new cars registrations manufactured.

However, innovations also get replaced by more contemporary technologies, ways and processes of doing things in life.

Out with the old, in with the new is the saying.

Cars and tech.jpg

If customer experience within business wasn’t important for senior marketers, why do consumers still value reviews, testimonials, case studies or even the creative video ad on social platforms now?

Customer experience IS and ALWAYS remains a timeless task of marketing campaigns for every CMO to embrace. Disregarding its importance is disregarding the subsequent opportunity of lead generation from your prospects.

 

 

Amongst any business sector, your target audience has multiple perceptions of how your business interacts and engages their interests, emotions and long-term goals.

Ever heard of brand positioning before?

The way you position yourself within digital marketing campaigns reflects a customer experience as thought-provoking, entertaining, insightful, emotional or even action-taking.

Aiming for the action-taking positioning approach within your marketing and advertising campaigns is where lead-generation skills come in. Business founders and directors must ensure their marketing initiatives stimulate call-to-action within the sales cycle towards lucrative ROI to excel forward.

Take it as filtering out the clutter within the digital marketing funnel and extracting out pure, long-term profitability of potential customers, clients or subscribers most swayed away by experiential outreach online.

Email and social campaigns, video marketing, online advertising and blog posts = sign-ups, discounts or sales. These are the 3 main conversion actions each marketer, brand or business seeks from these channels long-term.

 

 

Yet, delivering a great customer experience remains always the cherry on the cupcake.

Like how a bakery’s finished treats always emanate enticing scents for passers-by each morning; your online marketing campaign must stimulate your prospects’ sensory experiences to convert and retain their profitable lifetime value.

Baked goods.jpg

Non-pestering phone calls, personal data retained, face-to-face meetings with prospects – every business operates in a different industry so you’re aware which lead-gen tactics work best following up from your digital marketing strategy.

Never bake for success without a memorable, sweet or fresh sensation involved!

 

 

Overall, we strongly urge founders, CEOs and entrepreneurs to pay closer attention to how customer experience is equally your responsibility towards business growth and success as much as your senior marketer’s too.

Business transformation truly begins when a customer or client’s needs is fulfilled from a phenomenal marketing experience.

Retain or repel – the decision’s yours within the campaign management of your business.

What are you planning now?

Comment below

If you’re having extra thoughts on delivering the best customer experience possible with your digital campaigns – contact us at contacf@content-45.com and we’ll work together to achieve your marketing goals expected.

 

 

 

7 Reasons why a Facebook strategy is king for Start-up Fashion brands

Black and white apparel

From casual and trendy to suave and sophisticated, the fashion brands seem to overcrowd the Instagram and Snapchat arena; boxing it out for digital fame and market space.

Many start-up entrepreneurs in the clothing sector swarm like bees around a colourful flowerbed of visual beauty on these channels.

 

Yet Facebook still exists as an explosive platform for fashion and biz success.

Before you jump AWOL off the world’s most populated social media network; let’s give you 7 solid reasons why a Facebook strategy holds royalty for your start-up clothing brand.

 

1) Customise and retarget look-a-like fashion fanatics

Black female twins

Fashionable set of trendy chickitas aren’t they?

That’s how any start-up fashion brand must visualise their targeted fans or potential customer on Facebook.

Within the realms of social media, there’s always a cheery, upbeat doppelganger of your retained facebook fanatic to acquire and win their heart over.

 

Creating a look-a-like audience allows any start-up fashion brand to ‘regenerate’ a newer yet similar market segment for your paid ads online.

This matches up your customised audiences to identify and explore greater reach of new customers who may be attracted to your brand’s facebook page, fashion culture, and in the long-run; perhaps a lifelong customer of your apparel products.

Either way, you gradually kill 2 birds with one FB stone – brand awareness and subsequent lifetime value from targeting your most valued audiences to increase your fashion influence locally, nationally and by their lifestyle habits for clothing.

Of course, your market research still counts before duplicating your fashion brand’s net worth on Facebook!

 

2) à la mode Brand pages

Money Clothing brand

 

Surely you’ve heard or seen the Money Clothing in lifestyle and urban culture?

Look how vibrant and cool their header image is when its facebook visitors clickthrough to the Money brand page.

Does your start-up fashion brand portray culture that’s eye-catching of your desired customer?

 

The à la mode is a French term stating ‘in fashion’ or ‘hot in the season.’ Indisputably one of the most crucial ways any fashion brand at ANY stage can optimise a facebook strategy from.

 

Although at early days as a start-up fashion entrepreneur, every fashion brand must capture the attention of their targeted fans and customers through stylish visuals. Even though, millennials and some Gen X’ers are your desired target market and flock to Instagram to view fashion ideas; leaving behind Facebook is a regrettable mistake if you don’t apply a chic ambiance to your brand page.

 

Your fashion business on Facebook must discover its ‘à la mode’ through picture and video content, its lighting, creative edits and most importantly; apply a dab of brand culture that relates to your final consumer for a premium, relevant aura.

In time with the correct visual planning and advertising, your brand page should drive more views and website traffic for the best targeted customers and fans.

Steps closer to conversion isn’t it?

 

No matter what stage of the fashion sector you’re at, your apparel on Facebook is worth something so make it WORTH something.

 

 

3) Geo-ads with great CTA for conversion

Geo-map

 

Who doesn’t like a cheeky discount from a new fashion brand?

Especially when caught obliviously across Facebook’s news feed, as the offer happens to be the RIGHT clothing item for the RIGHT occasion at the RIGHT time you’re seeking.

 

Although from the consumer’s perspective, rarely anyone purchases from a fashion brand first time exposed to it; however sometimes there’s always an exception at times.

With fashion being an all-rounder, recyclable B2C industry, any start-up fashion entrepreneurs must put on the mentality of their ideal customer to create a long-term relationship with their brand.

 

You know next to no one goes cyber window-shopping on Facebook intentionally.

So ask yourself when managing your paid ads ‘What tactic can I implement over time with Facebook to make a grand entrance for my target audience?’

Worldwide, customers love discounts with the endless expenses and bills they have to pay for their living!

 

Entice and reward your target market in different global cities by warmly introducing your apparel brand’s facebook ad with a hooking CTA they can’t ignore!

You’ll get many impressions from geo-targeting your potential customers, but the CTRs and eventual conversion will follow.

 

 

4) Builds brand CRM with your fans, enquirers and customers

Chat CRM FB

 

Most in-season, fashion brands with Facebook optimise a human approach to their online marketing strategy through chatbots.

Whether if you’ve heard of chatbots or not, they can be very useful in crowning a majestic value towards your incoming page visitors.

 

Starting out as a fashion brand whatever your apparel style needs a personal touch, as the potential and retained fans visit you to impress them with what you got.

Besides that digital apparel showcase across the page’s shop tab, start off by greeting and provide a list of anticipated answers to FAQs any fashion brand or line may be asked.

 

This includes:

We deliver within 1-2 weeks nationwide

International orders arrive within 2-3 weeks

Sizes range from ……..

Yes *name*, our special offer ends ……

 

Although some may criticise these as automated, commercial messages, the feedback received from enquiring fans ignites your brand’s flair to start providing fashion tips, advice or scenario-based answers that all customers will experience with fashion.

Build a handy relationship with your audience and your fashion CRM skills improve over time on Facebook.

 

5) Live-stream your seasonal promos on FB stories

facebook live in lens

From audience targeting and ads, FB page make-overs and social CRM, every start-up fashion entrepreneur wishes to engage more instantaneously for higher brand awareness and positive web traffic.

That’s the time to surprise and start going live!

 

One of the greatest mistakes when live-streaming your fashion brand is to solely promote a Winter sale or Summer special.

People will catch you out as using Facebook live as another sales channel.

Definitely not the approach to a favourable end!

 

The greatest live-streaming content for fashion is scenario, update or activity-based for any annual season or event you’re actively promoting your clothing range at.

 

Your loyal Facebook fans and customers are just as curious and excited to check out your latest activities here as much as an Instagram or Snapchat story.

 

If you’re still doubting, even global multimedia and tech publisher Engadget UK observed over 300 million people worldwide view FB stories daily.

Now imagine which person is your potential customer?

 

 

6) Global impression potential

Global dots and impressions

One thing to remember in case you keep forgetting – Facebook has approximately a 2.3 billion monthly, active user base worldwide.

How many budding eyes is that for your clothing campaigns then?

Let’s say a quarter of the world’s population.

 

Whether you feel you’re in a hyper-competitive apparel market and not getting attention, you mustn’t worry as the ambitious, start-up fashion brand.

By marketing and strategising your products on Facebook consistently, you create the potential for ANYONE to discover your clothing business online.

Whether it’s fitness wear, casual tops, luxury dresses to even bow ties or vintage clothing, someone on Facebook will express interest in scaling your fashion brand as a customer, potential supplier or even a committed employee.

 

Facebook may be saturated by baby boomers and gen X’ers now, yet with the right advertising exposure, messaging and lifestyle relevance, they may just be a lucrative prospect for your fashion start-up.

 

7) Fashion categorisation and Segmentation

Moreover, depending on your fashion brand’s product range; you may consider categorising your Facebook presence.

 

Your start-up brand may possibly have both an adults and kids range; especially if you’re selling footwear, summer tops or winter clothing.

If so, create customer and fan convenience on social by enhancing and segmenting your clothing brand to your ideal target customers.

 

Despite it being a bit more footwork with more Facebook page management, perhaps delegating its social media monitoring, content creation and CRM to a marketing agency may be worthwhile your time, expertise and budget.

Guess Caesar and Napolean’s saying ‘Divide and conquer’ really does hold value as a fashion, start-up.

 

Let Facebook reign and live again

 

In conclusion, Facebook still holds exponential social media power for any start-up, fashion entrepreneur.

However, sticking only to the familiar doesn’t unlock untapped potential in digital.

The world may seem gravitated towards the glitz and sparkle of Instagram and Snapchat, yet visuals and live-streaming on these social networks may not be ideal for your fashion brand’s digital strategy.

 

Desiring to keep up with a millennial or Gen Z’ers trends is normal when seeking to create awareness and potential conversion. Yet if your clothing targets a 55-year-old man with an aristocratic lifestyle, political background and experiential approach to personal and career development; Facebook’s a highly suited platform they may spend time on during their free time on a family get-away.

 

What’s your thoughts on devising a Facebook strategy for start-up, fashion brands over Instagram or Snapchat?

Is this something you need further guidance with?

 

Drop us a comment or alternatively, email us at contact@content-45.com

Our C-45 team looks forward to hearing from you.

 

 

 

Seasonal Marketing & Christmas ads: The Digital Sparkle

 

Author: Eti Akter

It’s that time of year again. Though it feels like people have only just taken their pumpkins down, naturally, the Christmas adverts are here.

Since the release of John Lewis’s famous Christmas advert ‘The Long Wait’ back in 2011, Christmas adverts have become the official start of the festive season. There is a frenzy of anticipation each year, and the adverts are now a crucial touchpoint for brands to connect with an audience of Christmas fans who are ready to shop.

The Impact of Social Media

Christmas stockings and social

 

Social media has become a vital part of an advert’s success with millions of views and thousands of mentions spanning across all platforms.

Newsfeeds become cluttered with Christmas related posts and brands know exactly how to tap into these conversations. Before adverts are released, brands have started to release teasers on social media.

 

This creates a huge buzz and generates instant engagement as people eagerly await the launch of the advert. Before this year’s John Lewis advert was released, a five-second trailer accompanied by the hashtag #UnderTheBed started to circulate on Twitter. Brands have also started to create specific hashtags for their adverts, such as Sainsbury’s #everybitofchristmas. By doing so, they can easily monitor the success of their adverts across social media and gain feedback on what people think. Leading Christmas advert brands are trying new social media tactics this year.

Facebook launched a filter a year ago where you can turn yourself into Moz. Last year John Lewis teamed up with Snapchat allowing users to turn themselves into ‘Buster the Boxer’. This allowed the brand to reach a whole new audience, contributing to the overall success of the advert.

 

Recognize Your Christmas Audience

Where did you first see the 2018 Christmas advert?

Was it on TV during the Gogglebox ad break on 10 November along with 3 million other UK viewers?

 

Was it on YouTube or facebook? Did you stumble across it by accident? Or did you Google it, having been sucked into the Christmas advert hype?

The way that people consume Christmas adverts is changing, and we wonder how this affects the creative process that goes into them. With brands spending millions of pounds and many months on their Christmas ad campaigns, are they missing a trick by still thinking of them as “TV” adverts?

Santa on laptop

 

Does the customer’s mindset change when they go from a passive armchair viewer to an active consumer of the advert, searching for a particular brand’s Christmas content? Can brands capitalise on this?

And if so, how?

 

To date, over 26 million people have viewed last year’s John Lewis advert on YouTube and according to Social Bakers; this represents only 40% of online views. Their 2016 social media analytics revealed that 90% of all interactions and 60% of all online views of Christmas TV adverts were via Facebook. These are huge viewing numbers from a more pre-engaged audience than passive TV viewers. Surely brands would be mad not to use this to their advantage.

 

Top 5 Christmas adverts for 2018

Argos

The star of Argos’ ad is an annoying little creature which the brand is calling a ‘fool’, which looks a bit like a smaller Dobby, the house elf from Harry Potter. However, unlike Dobby, the fool is rather unpleasant as it embarks upon a mission to ruin Christmas preparations for families however it can. But, never fear; the fool is rounded up with a load of other captured fools by an Argos Fast Track delivery driver who saves the day, would you believe it? It’s funny at times, but the ‘fool’ gives us the heebie-jeebies.

 

Lidl

Similarly to last year, Lidl has returned with three short festive ads, each with the same theme of ‘Upgrade your Christmas’. The message is clear: these holiday revellers should have just updated their Christmas a ‘Lidl bit’ – via the supermarket’s new gin and party food rather than a giant Christmas tree, 16-piece orchestra or imported snow from the Arctic. We like the theme and some of it’s a laugh, but would one longer ad have been better?

Ad collage

 

Boots

The feelings evoked in the brand’s 2018 advert will resonate with mothers and daughters all over as we see a teenage girl and her Mum struggle to just get each other: From Mum disapproving of her daughter’s make-up to the girl sneakily using Mum’s perfume ensuring it actually runs out, it’s all very relatable. Their changeable relationship continues until the daughter is shook to see her mum singing Christmas carols in a choir and that’s where she finally understands her Mum a little more as she realises performing is her passion. We were surprised to see the song take inspiration from Robbie Williams ‘She’s the One’, but it’s kind of cute!

 

Asda

Differing to last year’s tale of a girl and her granddad who stumble upon a Christmas factory, it’s a much noisier 2018 offering. Christmas well and truly kicks off with a bang in the ad, when Santa launches a flaming Christmas pudding into the air out of cannon. Next up, there are Santa Clauses on motorbikes, driving yetis, a giant polar bear and plenty of Asda George-wearing Christmas revellers. It’s a fun advert and gets bonus points for using one of the best, and most underrated, festive songs ‘Christmas (Baby Please Come Home)’ by Darlene Love.

 

Tesco

The supermarket’s first Christmas ad offering centres around family, similar to last year, and more specifically around the classic festive debates: Traditional turkey or goose? Go out for a Christmas Day walk or not moving from the sofa all day? Sprouts or nah? Set to an orchestral version of Fleetwood Mac’s ‘Go Your Own Way’, we enjoy the family references we’re all too familiar with – and the music and all that food is making us hungry.

 

Any ideas on planning an engaging 2019 digital ad for your brand or business?

 

Drop us an email at contact@content-45.com as we look forward to helping you achieve creative success and results in seasonal execution.

 

Festive greetings everyone!

How 2018 marketing setbacks power up your 2019

2019 comeback

What have you achieved from marketing in 2018?

Has your system of achieving objectives been met?

Or do you feel you’ve been hopping from one trend train to the next?

 

Jump on Instagram, your brand will be great on there!”

 “Why not start a YouTube channel? Everyone loves video!”

“Do people even still use Facebook or read blogs nowadays?”

 

 

Bet you’ve heard these comments related to your business or brand from a friend or acquaintance, right?

Live-streaming and video nowadays are marketed worldwide as the fun channels of how people engage, update an audience and keep tech-trendy in our digitally enterprising era.

This may grab the attention span of your fans or targeted prospects, but is it the best way to convert?

Do not EVER let another person’s opinion conflict with the way you market yourself online.

Even if you’re frustrated from no profitable results, that haphazard marketing slip may not be right for the conversion you’re seeking.

 

 

To get business development for sales and conversion stronger; what ever your industry in 2019, the top rule to master is stop being a volatile marketer.

No one cares as much as you do about your business and its progress.

That person who suggested this isn’t with you consistently or deep in thoughts at night on how to grow and capitalise your career.

Start strategising and apply your selection of channels with wisdom from awareness to filtering your most interested customers and clients with the sweet close-convert-and-hook method.

Here’s some common 2018 marketing setbacks that can strengthen you for a better 2019 approach:

 

Not every social media channel is appropriate

Social media to choose

How many social media channels do you have?

Whether you agree or disagree; a social media platform must be managed with purpose towards your brand’s digital marketing.

There must always be a final goal long-term to what you’re trying to achieve.

So what is it then??

 

You may have found yourself in 2018 adding on multiple platforms to your arsenal of marketing communications, ALL thanks to a misguided suggestion or observation of what’s trending and how your friends are engaging.

 

Even us as a digital agency made the same mistake earlier this year with Instagram.

From our experiences, we learnt, realised and summarised that without a thoroughly organised plan to why you’re on a social channel, your content and efforts published prove ephemeral without impact to your business goals.

Likes, views and black-hat comments don’t earn your living!

 

As the modern entrepreneur or marketer, enjoy social media features like Instagram, Snapchat and Facebook stories as a consumer; but apply a different mindset when it’s your business.

If it means cutting off some social channels completely from your online presence, so be it if it’s not adding towards your final conversion goals.

Social media in business is not only for digital showcase and glamour; it’s a means to a profitable end for your 2019.

 

 

Blogging wasn’t your forte at the time

Laptop and blog pad

Did you know avoiding blogging is avoiding your web visibility’s ranking and searchability?

Some of you where this is going – yup, white-hat SEO!

 

As a goal-driven, hungry founder or marketer, you may have dodged the blogging cycle in 2018; however, it won’t do you better justice in 2019.

 Being an enthusiastic writer of your industry and business not only gifts you with the skill of niche copywriting; it contributes to one or two marketing goals online which is brand awareness and engagement.

But where’s the value of blogging if I’m not converting?

 

The value lies within building and developing your website or blog channel’s content marketing for gradual ratings by Google.

Over time, a targeted prospect or potential customer’s search query may stumble across your relevant blog article and into your sales pipeline.

Not appreciating how search engine marketing works through blogging is a major disfavour for your business or brand.

Reconsider how powerful blogging is for your own industry marketing style in the new year and you’re revamping your 2019 marketing mindset.

 

Oh no, not big data and marketing stats!

Marketing data

 

 

 

 

 

 

 

 

 

Yes indeed – online marketing isn’t always creating, editing slick content and having fun.

We have to embrace the stats and make sense of our work.

 

Brands and businesses both B2B and B2C, established or start-ups; need to understand and consume the importance of digital analytics.

 

Our prediction is that 2019 is going to be a very analytical year of the type of digital marketing campaigns for multifarious sectors across the global economy.

Particularly for FMCG, fashion and consulting services.

 

What proves impact is how your results are performing in alignment with your business goals.

Platforms like Google analytics and any ‘insights’ tab you may have avoided across social throughout 2018 are the next plateau to reach for your 2019 strategy.

The trends may be what’s hot for your marketer’s creativity, but it doesn’t matter if you can’t analyse the metric trail left behind to power up your approach in 2019.

 

Data, whether real-time or progressive informs your future marketing and subsequent business decisions.

Make great use of big data and marketing analytics for your campaigns in 2019 goes a long way towards how ANY enterprise or brand views digital campaigns.

Anyone can make noise online, but make noise with meaning and returns!

 

A static mind towards paid online advertising & budgeting

Static mind

2018 may have been the year you started using paid advertising online like Google AdWords.

 

Reflect over the experience for a minute.

Did you set a high ad budget hoping to receive greater conversion?

Were you frustrated by poor results for yourself or on behalf of someone else’s advertising afterwards?

 

If so, maybe you weren’t entirely informed of the step-by-step process of trial and error, evaluate and improve your campaign performance within Google advertising.

The truth is that PPC advertising newbies perceive this channel as either a ‘genie’s wish’ for luxury search engine conversion, or are too much of reluctant ‘fraidy-cats’ to invest their money online.

Some marketers or online ad investors view this digital channel by saying either:

 

It takes money to make money so why not invest big?

OR

What’s the point of online advertising if I hear it doesn’t work?

 

Now that’s a static mindset you may have developed, thereby guiding your decisions with emotion over rational consistency.

The safest option to revamping your approach to online advertising in 2019 is to start a small budget within your means first, before pinpointing the positives of running your campaign.

Without a doubt, there will be negative performance for the first few campaigns ran; however pinpoint the positive factors such as higher impressions and clicks. This guides much more logical thinking towards the ad creative (e.g. title, keywords, copy, etc.) you’ve drafted the campaign with for future 2019 ads and favourable results over time.

 

So what’s next for your 2019 digital?

Overall, there was a fair amount of info ground covered regarding your 2019 marketing strategy as a business or upcoming brand.

Yet, we want you to not just read this and forget; but rather read this and ACT!

 

The most recommended advice is to analyse the key topics and its issues we discussed and implement within your digital marketing for the new year.

Every year, new mistakes and challenges within marketing practices arise; yet revising your previous mistakes and discomforts to your improvement reveals persistency and dedication to excelling your business and marketing goals through digital.

Drop us a comment in 2019 on how the application went from this article to fruition and results in your business.

 

The 3 Key objectives of a Content Marketing plan

3 means unity

Ever find yourself stuck on what’s your content’s purpose?

You may be creating the greatest, most engaging content or emulating the latest digital trends; yet content marketing is about targeting and giving back.

Picture, video, blog or even the hyper live-streamers – your content must be planned strategically for your long-term goals, not frivolously for the sake of it.

This sounds obvious for many experienced content marketers, however when drafting a content marketing plan; there are 3 key objectives both beginners and established must follow:

 

  1. To Educate

 

They say ‘education is the passport to the future’.

In class

If that’s the case, make your passion the next digital country everyone flies to and resides in.

Creating content that educates must be a prime goal to achieve amongst your audience as this represents your market positioning online.

Every consumer seeks valuable information for their needs online nowadays.

What stops you from positioning yourself as the expert then?

 

Beyond the SERPs of other track-record pros and famous publishers, you too can educate with your content marketing.

Always consider that within your industry and career aspirations; there’s always someone out there across the world that listens, engages with and values your opinion, writing and media style online.

Plan and educate your customers and fan base with an unforgettable digital footprint that serves informative value they’d be thankful for later on.

 

  1. To Inspire

How do you leave an impression on your fans, potential customers or clients?

What message are you seeking to impart upon someone?

 

Great content marketing leaves the receiver motivated to act upon consumption.

Whatever media you choose, aspire to adapt your message towards your recipient’s thinking on how to improve themselves.

Once your audience acknowledges that from a compelling life meme on Facebook, Twitter or Instagram, or even the popular 3-5 mins video on YouTube; you’ve met your goal to inspire and deliver.

Yet as the content marketer, true inspiration is mutual once your outreach receives positive feedback based on the productive results they’ve achieved from your content marketing’s impact.

Any dedicated content planner ‘sets up to lift up’ their audience through funny and thought-provoking stories, life experiences, wins and failures of their journey, and a genuine character online.

 

  1. To Acquire

Acquisition is juicy

 

One of the most crucial objectives every content marketing plan must achieve – to squeeze and taste the juice!

You don’t spend time, effort and even money at times to produce content for no returns

Subscribers, fans, customers and warm leads – everyone has a desired goal of HOW MANY or WHO to acquire when meeting their goals across digital.

 

Depending on your content choice, which approach works best from past experiences, and what’s required as profitable to you; your call-to-action is your final tool of ‘slurp-a-sition.’

You never drink a smoothie or milkshake without a straw right?

Your call-to-action is a trusted method to obtain, quench and refresh.

 

Provide a call-to-action to ease your prospects online and ensure it doesn’t ask too much of them.

As long as you state purpose within your content, address their needs and keep consistent; the meaningful prospects across your online marketing channels and within your targeted audience will be acquired.

Bottoms up content marketers!

 

Drop us a comment on how important these key objectives are for your content marketing plan.

Our C-45 team looks forward to your thoughts!