Advertising that Made Me Buy!!

Advertising that Made Me Buy!!

Look at the cover image for this blog post! Everyone is exposed to brand messages on daily basis. However, everyone has their own little actions to protect themselves and block those messages. Starting from making tea all the way to scrolling Facebook feed. That being said, there are some adverts that touch us and actually make us do something. Here is the list of best adverts (in my opinion) from different sectors (in no particular order), that influenced me, with justifications for my choices.

WWF – #iProtectTigers


I have been supporting WWF initiative to protect Bengal Tigers for a while now (so in a way you can say that I am biased). When I first saw this advert, I might have shed a tear (movie like manly tear though), when my friend saw it within 2 days he called to say that he is now donating too. So why did it work? One simple reason! It breaks the barrier between what we hope to do and what we can achieve.

Baileys – Christmas Nutcracker


Now, am I fan of ballet? No. Do I drink Baileys? No. Why did I buy it that Christmas? Simple, every time I was invited to a party hosted by a girl I would bring one. This advert portrays a certain romance and excitement. Tell me you haven’t attended a Christmas party where there was no drama!?

All I can say is that Baileys has done a fantastic job that year. Never left for a party without a bottle of it.

Toys: Special from Our Founders

Peter Turay, Content 45 Managing Director


These radical spinning tops were awesome as a 10-year-old kid!  Who would have thought I’d be obsessed with collecting them all?

From the TV advert to watching the VERY 1ST episode of this exciting anime on Cartoon Network, I’d be practising my launch and battling out my Dragoon Beyblade against both my late brother and primary school friends at break, lunchtime and even after school.

However, when they broke from trying out ridiculous stunts on the brick wall; I’d pester my parents to buy me another cool beyblade top.  Talk about nostalgic marketing huh?

Alex Pushkin, Content 45 Creative Director


It looks absolutely ridiculous to me now, but I want a real Pokeball on my desk! This is not the advert I saw when I was growing up. I remember the one I saw in breaks between Pokemon series and damn I wanted one. It would open, have a miniature figurine inside and I would battle my vicious opponents in school (my year 3 school friends). No matter who will tell you what, but pester power works!


Creating a Logo: A Step to Your Brand Identity

Creating a Logo: A Step to Your Brand Identity

Probably one of the most confusing beginnings of a blog article, but there is no full proof formula. Each designer has a different way of creating it. Sometimes the idea comes right away, sometimes it doesn’t come for days. Here I will share how Content 45 logo was created.

First step for me is research about the company, its history, morals, beliefs and goals. However, when it comes to start-ups you won’t have such depth of information. So, in such scenario we skip to step two, which is word associations.

Content 45 is a digital agency providing variety of services to SMEs, created by highly zealous entrepreneur (my boss is actually like this). Here are the word associations I came up with when thinking of digital agencies.

“Social media platforms, engagement, conversation, people, amplification, buzz, young, results, ROI, communities, photography, blogging, pixels, posts, waves, pictures, curious”

The ones that I find more interesting, I then highlight and research separately in more detail. That includes anything from pictures to blog articles. After that is done we move onto step three, pencil and paper.

picture1Now you can see the first “joking” idea I had, and for the lack of clarity I crossed it out.
Now here is where a great partner and friend is great help. Peter and I have known each other for more than 4 years now and despite agreeing on a lot of things there is still healthy bouncing of idea of each other. People like that are very important for generating ideas. I sent a few straightened mock-ups to my boss and great friend, Peter who said I can see the potential but make it more digital. This is when I cried out pixels and frames, then he added waves. Here is the first sketch on paper, that I have done. After a few play around the final sketch with annotations was created before developing it in Illustrator.


Now, here is when it get’s a bit more complicated if you haven’t previously used Adobe Illustrator software. Creating a vector graphic (graphic design term that describes an artwork that can be resized for any publishing parameters without losing any quality) I have arrived to this black and white mock-up.

picture3If we look back at step one we can recognise a few key words (just to stress how important that step is). Post and waves are here. That being said, there is still one element missing – background. Here is where pixels come in from our discussion with Peter, after all what is more digital than this. As you might imagine creating a pixel grid in black and white for the logo is challenging. This is where psychology of colours comes in. Despite some people reservations that it doesn’t matter, I assure you that it is crucial step. After all combination of red and yellow makes you hungry (guess what logo I am talking about). There are plenty of infographics out there, so make sure to have a look at them if you are creating a logo. However, as blue is a sign of stability, reliability and calmness, we decided that Content 45 should use it to project those qualities for the clients.

So after looking and Newton’s colour wheel (Yes, the guy who had an apple fall on his head also created probably one of the most important discovery for colour for designers), the colour palette of blues was created and used for pixel background. Here is the final logo.

Content 45 Logo

If you have any questions about the article please write them in the comments below. We would love to hear your thoughts and questions. Thanks for reading!