How LinkedIn & Google + Work Together

handshake

 

If you weren’t into B2B marketing, an industry professional or at least attended university from the year 2002 onwards; how many of you would have known about LinkedIn?

Perhaps you’ve been shying away from what Google’s social network Google + can do for you as a marketer. Not to worry, you’re not the only one reading this article that has.

 

With the professional platform LinkedIn being present amongst us for over a decade, this social media network still remains concealed away from many as a mystery to its marketing effectiveness amongst entrepreneurs and B2B marketers.

Acting as virtual home of buzzing industry news & content, business leaders, corporations and upcoming professionals, Mr Weiner’s platform has been strikingly useful for knowledge-sharing, partnerships with potential stakeholders, career opportunities and of course…….targeting the right audience online.

What professional would turn down that within their sector?

 

On the other hand, although billions of people turn to it as the world’s largest, optimised internet services & search provider; many B2B marketers STILL neglect or overlook Google + and its potency within the digital scope.

Let’s wake up B2B marketers and realise that LinkedIn and Google DO have similarities when nurturing online reputation and a reputable social media presence.

 

Continuous, trending news

news

 

 

 

 

 

 

How many marketers or business pros have Gmail? Does your industry sector require you being active on LinkedIn?

A LOT can relate to Google’s email services, have created a LinkedIn profile, followed their company’s page, and even create marketing campaigns when asserting brand awareness, market research and opportunities for viable networking.

LinkedIn Pulse has positioned itself within this professional network’s algorithm to provide it users with up-to-date, relevant and concise content, attracting potentially millions of biz eyes worldwide within their industry.

Why not take an extra 10 mins in your G-mail browsing time to shift your cursor to the top, right-hand corner, click on your G+ profile, and check out the Communities tab on the left-hand side of your news feed?

Based on your field, there’s always a community on Google + that hosts great, substantial content you can follow and still be updated on the latest industry trends as a marketer and business individual.

If LinkedIn can do it, Google + can too!

 

SEO Power

seo

 

The more you publish content on both LinkedIn Pulse and Google + as a marketing or industry pro, the higher you empower your web presence on search engines detecting and picking up your social activity.

As both social networks are optimised more by the B2B market, leveraging these two platforms regularly sets up a digital explosion of web visibility on anticipated google search queries; and across other potential search engines.

Whether you’re an accountancy firm, office provider or BI & market research firm, keep passionate, consistent and innovative with your content; be it an educative video, creative blog article or evocative infographic.

Not to forget standard, ethical SEO practice of ideal keywords, tags and meta-descriptions on your site’s content and web pages, before sharing out across these professional social media platforms.

This helps set yourself for greater impressions and authority towards your target audience online, informing Google that you deserve your higher web rankings on its algorithm.

 

Relationship-Building

biz-relationship-building

 

Marketing is about building relationships right?

Frequent social postings on LinkedIn & Google + markets not only to your potential customers and clients, but also emphasises WHY you are relevant to your industry and future stakeholders – upcoming employees, vendors, business partners, venture capitalists and so on.

In a way, your target audience doesn’t only consist of solely customers and clients for profits; but also to these commercial individuals too as they fortify how valuable your network is and the potential business avenues you can follow.

Networking is not about only attending business events, trade shows and exhibitions; it is about finding great, mutual and authentic things in common with others both of you can strategically benefit from.

These stakeholders are active on these professional social platforms as modern online communication has drastically simplified the concept of business networking, as opposed to 30-40 years ago where business cards and offline marketing tactics were more prevalent.

Overall, we shouldn’t miss out digital opportunities to grow when maintaining a healthy LinkedIn and Google + profile.  The more you position yourself as ubiquitous across the professional side of social media, the greater you accentuate your value to be an authority in your market.

Still think Google + and LinkedIn isn’t for you?  We love to hear your views of these social channels’ effects on your business.

 

(By Peter Turay Jr. – Founder & MD)

 

 

 

Advertising that Made Me Buy!!

Advertising that Made Me Buy!!

Look at the cover image for this blog post! Everyone is exposed to brand messages on daily basis. However, everyone has their own little actions to protect themselves and block those messages. Starting from making tea all the way to scrolling Facebook feed. That being said, there are some adverts that touch us and actually make us do something. Here is the list of best adverts (in my opinion) from different sectors (in no particular order), that influenced me, with justifications for my choices.

WWF – #iProtectTigers

LINK

I have been supporting WWF initiative to protect Bengal Tigers for a while now (so in a way you can say that I am biased). When I first saw this advert, I might have shed a tear (movie like manly tear though), when my friend saw it within 2 days he called to say that he is now donating too. So why did it work? One simple reason! It breaks the barrier between what we hope to do and what we can achieve.

Baileys – Christmas Nutcracker

LINK

Now, am I fan of ballet? No. Do I drink Baileys? No. Why did I buy it that Christmas? Simple, every time I was invited to a party hosted by a girl I would bring one. This advert portrays a certain romance and excitement. Tell me you haven’t attended a Christmas party where there was no drama!?

All I can say is that Baileys has done a fantastic job that year. Never left for a party without a bottle of it.

Toys: Special from Our Founders

Peter Turay, Content 45 Managing Director

Beyblade

These radical spinning tops were awesome as a 10-year-old kid!  Who would have thought I’d be obsessed with collecting them all?

From the TV advert to watching the VERY 1ST episode of this exciting anime on Cartoon Network, I’d be practising my launch and battling out my Dragoon Beyblade against both my late brother and primary school friends at break, lunchtime and even after school.

However, when they broke from trying out ridiculous stunts on the brick wall; I’d pester my parents to buy me another cool beyblade top.  Talk about nostalgic marketing huh?

Alex Pushkin, Content 45 Creative Director

Pokeball

It looks absolutely ridiculous to me now, but I want a real Pokeball on my desk! This is not the advert I saw when I was growing up. I remember the one I saw in breaks between Pokemon series and damn I wanted one. It would open, have a miniature figurine inside and I would battle my vicious opponents in school (my year 3 school friends). No matter who will tell you what, but pester power works!

Creating a Logo: A Step to Your Brand Identity

Creating a Logo: A Step to Your Brand Identity

Probably one of the most confusing beginnings of a blog article, but there is no full proof formula. Each designer has a different way of creating it. Sometimes the idea comes right away, sometimes it doesn’t come for days. Here I will share how Content 45 logo was created.

First step for me is research about the company, its history, morals, beliefs and goals. However, when it comes to start-ups you won’t have such depth of information. So, in such scenario we skip to step two, which is word associations.

Content 45 is a digital agency providing variety of services to SMEs, created by highly zealous entrepreneur (my boss is actually like this). Here are the word associations I came up with when thinking of digital agencies.

“Social media platforms, engagement, conversation, people, amplification, buzz, young, results, ROI, communities, photography, blogging, pixels, posts, waves, pictures, curious”

The ones that I find more interesting, I then highlight and research separately in more detail. That includes anything from pictures to blog articles. After that is done we move onto step three, pencil and paper.

picture1Now you can see the first “joking” idea I had, and for the lack of clarity I crossed it out.
Now here is where a great partner and friend is great help. Peter and I have known each other for more than 4 years now and despite agreeing on a lot of things there is still healthy bouncing of idea of each other. People like that are very important for generating ideas. I sent a few straightened mock-ups to my boss and great friend, Peter who said I can see the potential but make it more digital. This is when I cried out pixels and frames, then he added waves. Here is the first sketch on paper, that I have done. After a few play around the final sketch with annotations was created before developing it in Illustrator.

picture2

Now, here is when it get’s a bit more complicated if you haven’t previously used Adobe Illustrator software. Creating a vector graphic (graphic design term that describes an artwork that can be resized for any publishing parameters without losing any quality) I have arrived to this black and white mock-up.

picture3If we look back at step one we can recognise a few key words (just to stress how important that step is). Post and waves are here. That being said, there is still one element missing – background. Here is where pixels come in from our discussion with Peter, after all what is more digital than this. As you might imagine creating a pixel grid in black and white for the logo is challenging. This is where psychology of colours comes in. Despite some people reservations that it doesn’t matter, I assure you that it is crucial step. After all combination of red and yellow makes you hungry (guess what logo I am talking about). There are plenty of infographics out there, so make sure to have a look at them if you are creating a logo. However, as blue is a sign of stability, reliability and calmness, we decided that Content 45 should use it to project those qualities for the clients.

So after looking and Newton’s colour wheel (Yes, the guy who had an apple fall on his head also created probably one of the most important discovery for colour for designers), the colour palette of blues was created and used for pixel background. Here is the final logo.

Content 45 Logo

If you have any questions about the article please write them in the comments below. We would love to hear your thoughts and questions. Thanks for reading!