Marketing Impact: 3 Reasons why understanding Creativity & Buyer Psychology works

Creativity and psychology in consumer behaviour

Any entrepreneur or executive must be ready to understand psychological principles that help you understand your target audience or buyer’s approach.

As a perfect example, digital commerce platform Business 2 Community stated how people are motivated by loss of opportunity or latter regrets when making purchase decisions; whether B2C or B2B.

Subsequently, creativity often prompts a different approach in problem solving and when such approaches are used in the business atmosphere, the results can steer you pleasantly surprised or be a valuable marketing lesson.

Here are 3 simple reasons every business must understand creativity and consumer psychology for effective marketing:

 

1) Emotional appeal creates a desirable lifestyle

 

A middle-aged man may purchase gym membership not just because he wants to improve his health or immune system, despite knowing the fact that it may reduce risk of heart diseases; but also because he wants to look good and enjoy a rejuvenated life.

A guy may buy a car not just to travel with great tech features or fuel efficiency, but because it makes him feel cool and good in social status.

Generally, when making a purchase decision; people get influenced by many factors within online and offline MarComms. People do not always purchase products or services to fulfil just real needs, but also to satisfy their emotional desires. This also happenes in the B2B world too.

 

They want more time and control, self-confidence, increased comfort, or what they perceive as a better life. They want to stay updated, influential or to better express themselves. Of course, people are influenced by facts and figures, but this information is often outweighed by emotional aspects within one’s lifestyle.

By using this psychology principle in your marketing; whether online or offline, you are simply meeting your consumers’ ultimate needs from actual features to the psychological and emotional quality attracting them to your business.

If you understand at what point of psychological discomfort they’re struggling, your product or service can fit and speak directly to their struggles or needs.

 

2) The benefit of Reciprocity

 

As introduced in Dr. Robert Cialdini’s book, Influence:The Psychology of Persuasion”, the idea of reciprocity simply means “if you see someone doing something nice for you, in return you will naturally want to do something for them too”.

There are multiple ways to use the reciprocity principle in your marketing. The modern way with digital is by your content marketing by anything from offering a special eBook, a branded sweatshirt to even offering your expertise on a difficult subject matter.

Even sending a thoughtful, hand-written note will do in establishing reciprocity. You need to provide some value to your buyer before you ask something in return.

 

3) Credibility evokes psychological adaptation and consumer trust

 

Do you want to know the best ways to influence your customer’s behaviour to act?

Here are two possible reasons why people won’t purchase your product.

  • No interest in your offering
  • Unsure about the benefits and value your product or service delivers

 

In marketing, it’s important to recognise that people always buy products for their own reasons, not yours. A lot of consumers are concerned about possible risks of fraud or because the service offered online is not good enough or they will never receive it.

Credibility is important; especially online where the entry for sellers can be low if they’re unfamiliar with modern marketing practice or experience higher offline returns better for their business. By using this psychology principle, you will be able to fully understand the psyche of the average customer’s buying approach. This will help you engage the ideal target audience effectively.

 

Just imagine how effective your marketing can be by already knowing your customer’s psychological profile?

 

The key takeaway here is to continually test, analyse your results and optimise them. This knowledge provides small tweaks when creating a huge difference.

 

Comment below with how your perceive creativity and psychology working hand-in-hand for your marketing activity – our agency team will love to hear from you.

6 Must-Dos when working with Marketing Vendors: The C-45 guide

Marketing Vendors and its stages

Don’t try to hide it now.

Whether a Mar-tech software, popular influencer to even a creative digital agency; we’ve all been approached by or considered a marketing vendor.

 

Smart Insights stated in 2019 that businesses who plan marketing campaigns and projects thoroughly create a 356% greater likelihood of ROI with an aligned strategy.

One of the greatest factors contributing to a well tailored strategy that every business executive must know is who your marketing partners are externally.

As some have held cynicism for outsourcing any marketing activity of theirs to a 3rd party, there are justifiable reasons from past experiences such as:

  • Low financial budget
  • Scam artists posing themselves as ‘professionals’ or ‘experts’
  • Distrust in results being achieved
  • Potential loss of marketing authenticity, branding or ownership

 

These are common reasons that prevent a business from outsourcing to any vendor as we all desire to reap our money’s worth from external support.

Yet over time, a 3rd party experience with a marketing vendor can prove highly beneficial as you power up your expansion and marketing strategy towards your business goals.

Before considering any ongoing transaction with a marketing vendor (not many blogs may give you this inside-scoop), get your corporate checklist out and consider these 6 must-dos before considering closing the mutual deal:

 

1) Learn values and Vendor Offerings

Every marketing vendor has business values for why and how they operate.

When considering marketing assistance for a current campaign or communications strategy externally, it is vital to conduct background research on a clean history of the potential marketing vendor.

Even if you were referred by a trusted business partner, friend or affiliate, your discernment of the vendor’s values differ from a friendly referral.  It is your budgetary investment, ESOV and reputation at stake before any business engagement takes place.

Although this sounds basic, yet reading the vendor’s About us page on their website, browsing their LinkedIn, Facebook and Instagram activity; to even video interviews or thoughts builds up how credible they are.  You are able to track digital footprints on:

  1.  What’s their inner drive towards helping businesses and brands through marketing?

 

    2.  Is there a respective level of practical consistency in their stated values?

 

Once values are considered, review their offerings and whether this can be sustainable for your growth.

An influencer, agency or business software can have x, y, z, aa, bb, cc ……….etc  services or packages within their arsenal, however being realistic on goal alignment is paramount.

If any of their offerings don’t align with your marketing or campaign goal outcomes, you risk wasting time and investment at a win-loss situation.

Do you really want that?

 

2) Keep in touch with a Senior Executive

Once considered, establishing a great working relationship with a senior executive or personnel is key to growing a strong marketing partnership.

From our experiences at Content 45, we encourage any client working with us to regularly communicate with our agency.  We wish to know as much relevant details about project work as you wish to know on our progress for your business.

If you can, always stay in touch with 2-3 executives; the founder/director or key influencer, accounts manager and creative.

These individuals are important when maintaining healthy communication directly relating to your ongoing marketing campaign and its management towards success.

  • Founder or key influencer –  they’re the main person controlling and overseeing the entirety of your outsourced work
  • Accounts manager – Leads and processes the relationship profitably between you and the executors of your marketing
  • Creative – Drafts and plans your campaign perspective and message from dust to reality in an appealing, market-worthy manner (e.g. branding, content, advert, etc.)

 

Never miss a beat on keeping these individuals within your good books and regular contacts as they appreciate your communication and cooperation too.  Marketing outsourcing and implementation is teamwork and not a one-sided transaction at all.

 

3) Be receptive and compliant to constructive advice

When working with a marketing vendor, always observe and watch out for the arrogant, telling-you-what-to-do type.

Creating a balanced relationship between your business, brand or organisation and the ideal marketing vendor must have reciprocal value.

For any outsourced vendor, choose and listen to the consultative and open-minded types building value to your business.  Despite you working in the industry with more experience, any marketing agency or vendor offering you consultative advice and genuine, practical value is a keeper.

You must be open-minded to listen and not easily criticise or disregard your marketing vendor’s concepts and strategies they offer.  They have experience within the marketing & advertising field, whether online or offline; you have operational experience within your chosen sector.

Why trivialise their efforts and over-develop an independent ego to do ‘your own thing’ ?Teamwork, unity and consistent communication should be approached with an ‘our own thing ‘ mindset for any vendor you work with.  If a marketing vendor takes things one step at a time as part of an incremental strategy, this proves they wish to make YOUR success THEIR success too without perceiving you as adding on to their revenue margins by cross-selling unnecessary project fees and services.

 

4) Prepare your budget without Frugality

Every man or business has their price – never approach or consider a marketing vendor on a zero to hardly any budget.

With economic inflation always in effect, you too give an impression on a potential vendor if you disregard their commercial needs.

Marketing vendors need business sustainability too when continuing their services and projects they deliver.  This must never be underestimated as any business considering outsourced help with online or offline marketing should account for specified marketing figures as a sufficient budget to execute any vendor’s work during preparation.

Realistically plan your marketer’s budget either monthly, quarterly or annually and be reasonable with any project quotes without seeing an opportunity to slash costs for your own advantage.

A frugal mindset produces jeopardised outcomes – every marketing vendor must be compensated fairly for their sacrifice.

 

5) Ensure Marketing goals and Project scope is addressed

One of the most critical stages when managing any marketing campaign is ensuring each action aligns with main goals outlined.

At Content 45, we’ve been trained and experienced to ensure any project our agency team works on with clients addresses marketing goals.  This way, transparency of expectations and rationale behind any tactic performed is displayed crystal-clear towards a client.

This sounds like a simple stage a business must follow, but believe us when we say SO many vendors go overly ecstatic with their ideas and skills that they forget it’s a business’ reputation on the line.

Nothing looks worse than using a Mar-tech platform, hiring an agency or influencer to do implement an action plan that does not address your marketing goals for profitable value in your business.

Time and money will be wasted and both parties will be dissatisfied – never reach to this extent.

Any marketing vendor you work with must ensure the project’s scope is addressed, thereby presenting a clear overview of marketing deliverables, objectives, timeframe, KPIs and future direction the project is seeking to head for.

 

6) Finalise mutual documentation without unnecessary delay

As the project is agreed on between yourself and the vendor, all details must be drafted into official written documents for your records.

Works contracts, NDAs or Partnership agreements are the 3 most common documents you will come across before commencing work with a professional marketing vendor.

Even you as a recipient of pending work for your business must not delay a marketing vendor’s time by sitting on an incomplete contract without signing.  Many start-ups, small brands and entrepreneurs are guilty as charged for holding incomplete agency documentation due to eventual lack of funds, the incapability to commit long-term on a project or clashes with personal life distractions.

By realising you cannot work with a marketing vendor after going through the aforementioned 5 stages becomes a waste of time and resources spent from a marketing vendor’s perspective to build your marketing value for ROI.

No one likes their time wasted, so do not waste a marketing vendor’s either.

For future references, ensure you’re prepared mentally and financially to commit to a marketing vendor relationship; whether an agency, influencer or tech platform.  Most deals or contracts, especially within the B2B sector run dry and non-existent from very basic fundamentals such as the signing of contracts; thereby making everyone lose out on opportunity long-term.

 

Did we miss out any stages you’ve experienced with a marketing vendor?

Comment below with your thoughts and ensure you’ve prepared thoroughly before making that next marketing partnership.

4 reasons why Businesses shouldn’t cut Marketing budgets during crisis

Budget cut in marketing

In times of crisis, it’s inevitable that businesses review their marketing budget and would be tempted to reduce or cut costs for promotional activities. Being a knee-jerk reaction, companies need both firmness and a growth approach in their marketing investment.

Marketing week recently observed the COVID-19 lockdown spark off profitable surges in online sales by 35%  amongst multichannel retailers over e-tailers.

Do you think these brands pulled the plug from its marketing despite economic tragedy? 

 

You may say “Oh, but they have a bigger marketer’s budget and greater network!” , yet isn’t this an opportunity for you online too regardless of your company size.

Cutting costs may look like a quick, simpler solution when alleviating for potential financial difficulty, but it can prove to be a very costly mistake long-term. Having a healthy inflow of customers is the core and priority of any business.

 

Once re-assessed, it is clear that marketing investment even during diminishing consumer spending and unstable economies is one of the wisest decision that will benefit you in the long run. Otherwise, how can new customers know that your business exists if your marketing efforts have subsided?

 

Here are 4 reasons for not cutting down your marketing budgets:

 

1) To create a Reputation for Your Brand

Reputation is the key factor that stays and is the ultimate differentiator. In this time of crisis, when many other businesses are dropping their marketing efforts; now is the time to act oppositely from your competitors.

If you are prepared and have evaluated your situational risks, invested time and network resources for such market lapses; chances are that you position yourself stronger in unitising these opportunities for your brand to shine for a greater reputation in the future during uncertain times.

For what does the market say about you? What do you want to be known for during economic difficulty? By doing so, your business will develop a brand that is living and building equity every day.

 

2) To keep your Brand alive in the Marketplace

Customer retention is less time-consuming and rigorous over acquiring new customers when managing your marketing budget – don’t you think?

By maintaining your marketing activity, you reflect stability and resilience towards consumers in an uncertain marketplace; whether online or offline. This can also help in building customer loyalty when delivering upon brand promise for long-term success. Engagement of customers and their loyalty is the main source of increased profitability, as abandoning any marketing efforts’ rate creates leeway for another competitor to take charge.

Remember, consistent and persistent marketing amongst the right set of people when addressing their needs is most effective; any crisis marketer must optimise this within rising digital behavior worldwide.

 

3) To build Customer trust whatever the marketing channel

Plan your retention initiatives. It can improve your customer lifetime value and acquisition during any crisis.

Investing during crisis and pandemic times makes your business grow when most others might be planning to suspend their marketing efforts. By doing this, you will add more value to your business and develop more loyal customers.

Be thoughtful by building trust and showing gratitude to your customers with discounts, extended services or experiential offers. This will lead to a healthy growth cycle helping your company to stand out in the market.

 

4) To take advantage from the Buyer’s market interests

Brands and marketers must spot and take advantage of digital marketing that benefits consumers and leads progressively along the online buyers’ journey. As with time and adapting lifestyles within our current climate, people spend more time online to stay connected with close ones living afar and to keep up with the current developments around the world. Be innovative and focus more towards meeting your audience online through united messaging tapping into the emotional messaging of digital.

As a result, allocate your marketing budget and prosper from these opportunities to increase your digital marketing’s effectiveness, optimising your website and updating them through social media as a content relationship-builder towards your business goals.

 

What do you think about your company’s marketing spend during crisis outbreak?

Comment below on how your market presence has sustained if you’ve reduced your regular budgets and strategic approach towards your most effective marketing channels?

How to Creatively strategise with Digital during Global crisis

It’s 2020 and the world’s taken a massive hit economically by the outbreak of COVID-19 – what does that mean for your business?

Global health crisis

 

Two methods how businesses and international organisations have responded up till now:

  1.  Drastic financial cuts within company’s overall budget by furloughing staff, making redundancies, and minimising operational costs with uncertainty of how to recover or going out of business.

 

2. Creatively strategised innovative tactics and strategy on being advantageous to exploit business, marketing and entrepreneurial opportunities in economic downturn.

 

Now both our agency team and you reading this know very well how to respond within these times depends on your industry, expertise, company size and scope of operations.

However, even if your business or brand was a less-than-5-year start-up or an established player in the game; we must leverage and optimise what’s NOT on quarantine or lockdown – OUR digital marketing.

 

Whether influencers are dormant these days, offline marketing vendors have hung up their Closed till further notice signs, or other promotional stakeholders are quarantined themselves; your power lies within the internet for your digital marketing strategy.

 

Take time to observe what’s going on in people’s livelihoods and concerns, the wider society, global affairs and the aftermath of how people are responding to COVID-19; to even open holes within your competitors’ activities before formulating a plan of action.

You may not be trading and generating consistent revenue and cash flow in abundance, yet we’ll share with you some creative tactics to take advantage and control of any global crisis dilemma through digital marketing.

Let’s get started:

 

Plan out 3-4 crisis objectives on digital

Crisis objective planning

As brands and organisations operate around a specified number of business goals (usually 3-4), so must you as a founder, CEO, director or buzzing entrepreneur anticipate economic crash and downturn periods by setting crisis objectives for digital.

Whatever your industry, B2C business and marketing goals of our digital age direct towards proliferated brand awareness, engagement and conversion campaigns on social media platforms, search engine marketing and YouTube adverts.  The traditional B2B’er however, dives more towards warm lead generation, CLTV (customer lifetime value) and client retention campaigns within their marketplace for sustained revenue.

How many businesses whether B2B or B2C are still glued to those strategies even in crisis?

 

When setting out crisis objectives for digital, visualise them as the guidepoints awakening a new direction within your product or service being beneficial and reassuring for distressed or panicky consumers within the economy.  Your ideal customer or client express more frugality within their buyer behaviour, however this doesn’t mean they’ve stopped purchasing anything.

For example, crisis objectives set for B2C businesses can be:

To promote 3-4 campaigns promoting togetherness and human well-being

To offer discount codes to 50 random email subscribers from customer feedback 

To inspire single parents through weekly lifestyle hacks when raising children through tough times  

 

By reviewing each of these objectives, you can position your product or service within contextual value on digital cleverly; thereby tapping into the human psyche and emotions of potential customers and clients by reassurance and upliftment through your nation’s economic hardship.

The first objective is a perfect opportunity to harness a video on YouTube or a motivational image meme on Instagram or Facebook, whereas objective #2 evidently sets up marketers for an interactive email campaign where you can gather feedback from how you can help your e-commerce customers directly during COVID-19 or any other international crisis.

With objective #3, this can leverage your blog portfolio where you’ll be addressing consumers with potential financial or relationship challenges about how uplifting themselves as a role model towards their offspring in an inevitable yet temporary spin of life.

It’s you that knows how your brand or business operates to survive and capitalise, yet drafted crisis objectives stashed to one side WILL come in handy for maximum effect and profitable remembrance.

 

Select 3 marketing channels with human touch

During hard times of crisis either building or breaking mankind, every online user wants reassurance, satisfaction and clarity of their next move in life.

As the traditional economy faces a temporary pause, your business’ digital economy must start playing its course to adapt to change.  The crisis eras are not like back in late 1930s in the US or early 2000s worldwide; we have more marketing channels and digital communication at our dispense as marketers and businesses.

Analyse your current audience and which online marketing channels they are most responsive to as a human being.  These are the touchpoints you optimise in alignment with a tweaked digital strategy to accustom any crisis conditions, before speaking back humanely to boost one’s morale.

Our team have analysed different marketing channels within our past and up-to-date work within diverse sectors, holding strong beliefs towards social media, email and content marketing as the 3 main digital channels presenting human touch during any economic state.

 

The main goal of social media is to interact and engage with its users by digital nature, allowing people to voice out their opinions liberally without hindrance.  Businesses during any crisis period must position themselves as ‘social initiators‘ of positivity and realism within affected nations and their industry, whilst monitoring their key consumers’ conversations and optimise content to engage and deliver reminiscent results that people, instituitions and other organisations will respect and value at post- crisis period.

However, email and content marketing share one major thing in common for people with uncertainty of a brighter tomorrow; direct communication targeting a direct audience of consumers.

When optimised correctly during any global crisis era, email campaigns embedded with relevant content that inspires or educates can drive great engagement, CTRs and awareness to even newer subscribers if cross-channelled across adaptive landing pages for your business offering.

Whatever the widespread crisis we’re facing in life, never overlook marketing channels with potential to adapt your tone of voice as we’re all humans with digital initiative.

 

Monitor mainstream media’s updates and plan content alleviating negatively

Crisis and negative news

Despite everyday news during any crisis inundating us with negativity, this is your opportunity within your business online to be the ‘positive news reporter‘.

Let’s be real; the news be it BBC, CNN, Al Jazeera and so on is almost 3 quarters negative as this is what’s considered interesting and newsworthy to monetise from within the media & broadcasting industry.   As any marketing leader or business pro of today, observe the flaws and resolve with a solution in your industry and other interconnected ones too.

If you hear news about unemployment rates rising = draft a blog about developing high income skills and building a pro’s profile.

News report about crime rates & incidents increasing = Record a video about keeping productive and focusing on personal development (even industry-related if possible) for IGTV, Facebook or YouTube.

News report about companies going into administration = Create a display campaign on Google offering educational courses for start-ups to established brands on crisis & financial management and survival know-how.

 

People may not be converting into customers or clientele from such content creation overnight, yet you’re delivering something different back to your community with the millions of eyes turning to the internet for pain alleviation, predictions and solutions during an economic crisis.

 

Evaluate performance and adjust accordingly for Future crisis

With crises happening every 10 years or so, it’s worthwhile as a business owner, founder or director to consider assessing your marketing performance and activity after performing the aforementioned and adjust for any future crisis.

As the world’s economic activity is unpredictable with uncontrollable affairs of life such as health pandemic outbreaks and environmental aftermath from industrious organisations using and exploiting natural resources; our industries are interlinked within how people make their livelihood.

If your crisis marketing campaigns may resort in laying off employees or downsizing, consider keeping your digital presence for profitability alive by hiring a few influencers with prominent impact; or even getting in touch with a creative marketing agency as secondary manpower.

By evaluating your digital activity and marketing operations in the marketplace, you fortify your business’ positioning to become recession-proof whilst also conserving your budgetary power and expenses.

 

Crisis may affect everybody at that particular time, yet don’t allow crisis to affect your bread-and-butter to the table as a marketer and active business.

 

 

 

 

 

 

 

 

 

 

Seasonal Marketing & Christmas ads: The Digital Sparkle

 

Author: Eti Akter

It’s that time of year again. Though it feels like people have only just taken their pumpkins down, naturally, the Christmas adverts are here.

Since the release of John Lewis’s famous Christmas advert ‘The Long Wait’ back in 2011, Christmas adverts have become the official start of the festive season. There is a frenzy of anticipation each year, and the adverts are now a crucial touchpoint for brands to connect with an audience of Christmas fans who are ready to shop.

The Impact of Social Media

Christmas stockings and social

 

Social media has become a vital part of an advert’s success with millions of views and thousands of mentions spanning across all platforms.

Newsfeeds become cluttered with Christmas related posts and brands know exactly how to tap into these conversations. Before adverts are released, brands have started to release teasers on social media.

 

This creates a huge buzz and generates instant engagement as people eagerly await the launch of the advert. Before this year’s John Lewis advert was released, a five-second trailer accompanied by the hashtag #UnderTheBed started to circulate on Twitter. Brands have also started to create specific hashtags for their adverts, such as Sainsbury’s #everybitofchristmas. By doing so, they can easily monitor the success of their adverts across social media and gain feedback on what people think. Leading Christmas advert brands are trying new social media tactics this year.

Facebook launched a filter a year ago where you can turn yourself into Moz. Last year John Lewis teamed up with Snapchat allowing users to turn themselves into ‘Buster the Boxer’. This allowed the brand to reach a whole new audience, contributing to the overall success of the advert.

 

Recognize Your Christmas Audience

Where did you first see the 2018 Christmas advert?

Was it on TV during the Gogglebox ad break on 10 November along with 3 million other UK viewers?

 

Was it on YouTube or facebook? Did you stumble across it by accident? Or did you Google it, having been sucked into the Christmas advert hype?

The way that people consume Christmas adverts is changing, and we wonder how this affects the creative process that goes into them. With brands spending millions of pounds and many months on their Christmas ad campaigns, are they missing a trick by still thinking of them as “TV” adverts?

Santa on laptop

 

Does the customer’s mindset change when they go from a passive armchair viewer to an active consumer of the advert, searching for a particular brand’s Christmas content? Can brands capitalise on this?

And if so, how?

 

To date, over 26 million people have viewed last year’s John Lewis advert on YouTube and according to Social Bakers; this represents only 40% of online views. Their 2016 social media analytics revealed that 90% of all interactions and 60% of all online views of Christmas TV adverts were via Facebook. These are huge viewing numbers from a more pre-engaged audience than passive TV viewers. Surely brands would be mad not to use this to their advantage.

 

Top 5 Christmas adverts for 2018

Argos

The star of Argos’ ad is an annoying little creature which the brand is calling a ‘fool’, which looks a bit like a smaller Dobby, the house elf from Harry Potter. However, unlike Dobby, the fool is rather unpleasant as it embarks upon a mission to ruin Christmas preparations for families however it can. But, never fear; the fool is rounded up with a load of other captured fools by an Argos Fast Track delivery driver who saves the day, would you believe it? It’s funny at times, but the ‘fool’ gives us the heebie-jeebies.

 

Lidl

Similarly to last year, Lidl has returned with three short festive ads, each with the same theme of ‘Upgrade your Christmas’. The message is clear: these holiday revellers should have just updated their Christmas a ‘Lidl bit’ – via the supermarket’s new gin and party food rather than a giant Christmas tree, 16-piece orchestra or imported snow from the Arctic. We like the theme and some of it’s a laugh, but would one longer ad have been better?

Ad collage

 

Boots

The feelings evoked in the brand’s 2018 advert will resonate with mothers and daughters all over as we see a teenage girl and her Mum struggle to just get each other: From Mum disapproving of her daughter’s make-up to the girl sneakily using Mum’s perfume ensuring it actually runs out, it’s all very relatable. Their changeable relationship continues until the daughter is shook to see her mum singing Christmas carols in a choir and that’s where she finally understands her Mum a little more as she realises performing is her passion. We were surprised to see the song take inspiration from Robbie Williams ‘She’s the One’, but it’s kind of cute!

 

Asda

Differing to last year’s tale of a girl and her granddad who stumble upon a Christmas factory, it’s a much noisier 2018 offering. Christmas well and truly kicks off with a bang in the ad, when Santa launches a flaming Christmas pudding into the air out of cannon. Next up, there are Santa Clauses on motorbikes, driving yetis, a giant polar bear and plenty of Asda George-wearing Christmas revellers. It’s a fun advert and gets bonus points for using one of the best, and most underrated, festive songs ‘Christmas (Baby Please Come Home)’ by Darlene Love.

 

Tesco

The supermarket’s first Christmas ad offering centres around family, similar to last year, and more specifically around the classic festive debates: Traditional turkey or goose? Go out for a Christmas Day walk or not moving from the sofa all day? Sprouts or nah? Set to an orchestral version of Fleetwood Mac’s ‘Go Your Own Way’, we enjoy the family references we’re all too familiar with – and the music and all that food is making us hungry.

 

Any ideas on planning an engaging 2019 digital ad for your brand or business?

 

Drop us an email at contact@content-45.com as we look forward to helping you achieve creative success and results in seasonal execution.

 

Festive greetings everyone!