UK Digital spend: Adapting or Optimising for 2020?

Throughout the UK within the last 10 years, British businesses of all sizes have increased their digital marketing budgets exponentially.

Have you been part of this business trend?

London shard and central

From B2B and B2C sectors witnessing successful marketing campaigns, viral stunts and initiatives deployed by bigger players online, it is inevitable that upcoming SMEs and promising brands wish to grab a piece of the digital-ad pie whilst it’s hot, succulent and appetising.

 

Since 2018, Marketing Week has acknowledged Britain’s online ad behaviour breaking expenditure limits of £1.34 billion nationwide; with businesses, institutions and consumers making digital advertising and marketing a top priority for their campaign goals and notoriety.

To investigate this business activity up closer, digital advertising and marketing has been exploited heavily by SMEs ran by ambitious or upcoming entrepreneurs and business owners competing marketing strategies and creative content against each other when fulfilling objectives.

Some industry sectors that come to mind are:

  • Fashion
  • Health & fitness (e.g. personal trainers)
  • Hair & Beauty
  • Food & Hospitality
  • Professional services (e.g. consultants)
  • Automotive, Technology & SaaS
  • Social enterprises and event-based platforms

 

Any of these industries relate to you when thinking of digital marketing ads?

 

 

With British digital spend increasing both personally and commercially, the online marketing environment becomes volatile for some businesses, content creators and brands with their campaigns and content. In order to ensure these digital-saavy businesses are exercising the process of this trend thoroughly for long-term success, two questions remain that hold the modern marketer, founder or director in logical conviction:

 

‘Am I another passenger on board the digital-ad train to virtual bewilderment?’

OR

‘With my 2019 efforts and outcomes, have I meticulously devised a proficient, wise and realistic marketing strategy for 2020?’

 

 

The UK may be growing in digital ads as a common marketer’s trend in business, attention and engagement, yet what results have been recorded for SMEs to established players to consider within their digital marketing strategies and tactics as financially viable?

Consumer trends of digital activity give us an overview of what businesses and brands do, yet do not prioritise which marketing activity deserves our focus within our industries.

What could have worked for within digital advertising for you in 2016 may have to be altered for 2020.

As digital marketing and advertising grows in usage, so does its algorithm and nature towards industries leveraging it. Without informed decisions and awareness from your campaign outcomes aligning with business goals, strategising can become more of a dreaded chore than a favourable blessing for the future.

 

 

With AI and marketing automation being spicy topics of interest within Britain, as well as integrating business principles and digital promo together; 2020 can be the ‘maker’ or ‘deteriorator’ of how businesses of all sizes optimise the most of digital marketing. After all, let’s not forget 2020 brings a brand new decade of ultimate revolution to the digital advertising and marketing space.

Strategy typing.jpg

Britain’s catching up with digital advertising trends fast like USA and Europe, yet being a trend-catcher can also be detrimental to your business campaigns online without sufficient knowledge and experience.

Every industry is different so every digital business user MUST optimise different.

 

 

Upon British founders, start-ups and established directors planning a marketing budget for 2020, we believe as a creative digital agency that optimising your expenditure on digital next year and beyond falls down to 4 factors.

 

  • Which marketing channels are you using?

 

Sounds pretty standard and repetitive as many have read, heard or been advised to select the right platforms for their industry, yet it’s also funny how many people lose total sight when a new social media or digital feature gets introduced.

The right marketing channels are a business’ trusted messengers within online to reach out, connect and engage your target audiences. With a competitive space out there, making online, costly mistakes such as inappropriate channel selection may not be so forgiving in the new decade for Britain.

 

  • Suitable content for your industry

 Content is king, yet as a British business or marketer; let’s put the royalty within how we apply content online and not forget that Context is queen for our 2020 digital marketing strategy.  Understand what content works best for your business’ sector, create content from images, videos, blog posts and graphics with discretion; yet don’t underestimate the power of well-crafted, articulate and beautifiul copywriting structure.

A king isn’t official without their queen; they both co-exist together. Apply both content and context together and discover this before vouching for profits from an expensive digital campaign.

 

  • The marketing-funnel-to-sales-cycle transition within digital  

Every marketing strategy invested in financially for digital exposure MUST vigorously translate towards your business’ sales cycle. Whether you’ve been advertising online for 2 or 7 years on Facebook, Google Ads or traditional email outreach, you develop experience of how to guide leads and retained customers from marketing reactions to warmer conversion.

With your developed industry knowledge for completing sales or subscriptions, your 2020 online advertising must be a build-up of tried, tested and worked tactics from initial awareness to conversion stages without serious expenditure regrets for your marketing budget.

 

  • Creating viable partnerships and establishing trustworthy, committed vendor options for 2020   

The majority of British business owners, entrepreneurs and directors may increase or frequently leverage their marketing budgets on digital channels, causing them to be financially constraint or apprehensive of external parties joining in.

Although no one knows how your business or brand operates better than you and your team, getting on board a reciprocal partnership with another business of complimentary attributes or hiring a committed, we-ride-or-die-together digital marketing agency isn’t an abominable crime for your budget.

Both UK start-ups and the established need to eradicate the fear of collaborations going wrong when investing in your digital ad spend, and be more optimistic with how your marketing or ad strategies can excel within the future. Frugality or scepticism can sometimes hinder your digital advertising return, making you spend more ultimately if you’re stuck within 2010-2019 marketing habits and not an expert.

 

Overall, you’re not a jack of all trades and neither is anyone as much as they claim to be.

Digital ad spend is going to tremendously increase with economic empowerment for Britain, yet ask yourself whether you’re optimising your strategy cost-effectively for business returns in the next decade or not?

 

 

 

7 Reasons why a Facebook strategy is king for Start-up Fashion brands

Black and white apparel

From casual and trendy to suave and sophisticated, the fashion brands seem to overcrowd the Instagram and Snapchat arena; boxing it out for digital fame and market space.

Many start-up entrepreneurs in the clothing sector swarm like bees around a colourful flowerbed of visual beauty on these channels.

 

Yet Facebook still exists as an explosive platform for fashion and biz success.

Before you jump AWOL off the world’s most populated social media network; let’s give you 7 solid reasons why a Facebook strategy holds royalty for your start-up clothing brand.

 

1) Customise and retarget look-a-like fashion fanatics

Black female twins

Fashionable set of trendy chickitas aren’t they?

That’s how any start-up fashion brand must visualise their targeted fans or potential customer on Facebook.

Within the realms of social media, there’s always a cheery, upbeat doppelganger of your retained facebook fanatic to acquire and win their heart over.

 

Creating a look-a-like audience allows any start-up fashion brand to ‘regenerate’ a newer yet similar market segment for your paid ads online.

This matches up your customised audiences to identify and explore greater reach of new customers who may be attracted to your brand’s facebook page, fashion culture, and in the long-run; perhaps a lifelong customer of your apparel products.

Either way, you gradually kill 2 birds with one FB stone – brand awareness and subsequent lifetime value from targeting your most valued audiences to increase your fashion influence locally, nationally and by their lifestyle habits for clothing.

Of course, your market research still counts before duplicating your fashion brand’s net worth on Facebook!

 

2) à la mode Brand pages

Money Clothing brand

 

Surely you’ve heard or seen the Money Clothing in lifestyle and urban culture?

Look how vibrant and cool their header image is when its facebook visitors clickthrough to the Money brand page.

Does your start-up fashion brand portray culture that’s eye-catching of your desired customer?

 

The à la mode is a French term stating ‘in fashion’ or ‘hot in the season.’ Indisputably one of the most crucial ways any fashion brand at ANY stage can optimise a facebook strategy from.

 

Although at early days as a start-up fashion entrepreneur, every fashion brand must capture the attention of their targeted fans and customers through stylish visuals. Even though, millennials and some Gen X’ers are your desired target market and flock to Instagram to view fashion ideas; leaving behind Facebook is a regrettable mistake if you don’t apply a chic ambiance to your brand page.

 

Your fashion business on Facebook must discover its ‘à la mode’ through picture and video content, its lighting, creative edits and most importantly; apply a dab of brand culture that relates to your final consumer for a premium, relevant aura.

In time with the correct visual planning and advertising, your brand page should drive more views and website traffic for the best targeted customers and fans.

Steps closer to conversion isn’t it?

 

No matter what stage of the fashion sector you’re at, your apparel on Facebook is worth something so make it WORTH something.

 

 

3) Geo-ads with great CTA for conversion

Geo-map

 

Who doesn’t like a cheeky discount from a new fashion brand?

Especially when caught obliviously across Facebook’s news feed, as the offer happens to be the RIGHT clothing item for the RIGHT occasion at the RIGHT time you’re seeking.

 

Although from the consumer’s perspective, rarely anyone purchases from a fashion brand first time exposed to it; however sometimes there’s always an exception at times.

With fashion being an all-rounder, recyclable B2C industry, any start-up fashion entrepreneurs must put on the mentality of their ideal customer to create a long-term relationship with their brand.

 

You know next to no one goes cyber window-shopping on Facebook intentionally.

So ask yourself when managing your paid ads ‘What tactic can I implement over time with Facebook to make a grand entrance for my target audience?’

Worldwide, customers love discounts with the endless expenses and bills they have to pay for their living!

 

Entice and reward your target market in different global cities by warmly introducing your apparel brand’s facebook ad with a hooking CTA they can’t ignore!

You’ll get many impressions from geo-targeting your potential customers, but the CTRs and eventual conversion will follow.

 

 

4) Builds brand CRM with your fans, enquirers and customers

Chat CRM FB

 

Most in-season, fashion brands with Facebook optimise a human approach to their online marketing strategy through chatbots.

Whether if you’ve heard of chatbots or not, they can be very useful in crowning a majestic value towards your incoming page visitors.

 

Starting out as a fashion brand whatever your apparel style needs a personal touch, as the potential and retained fans visit you to impress them with what you got.

Besides that digital apparel showcase across the page’s shop tab, start off by greeting and provide a list of anticipated answers to FAQs any fashion brand or line may be asked.

 

This includes:

We deliver within 1-2 weeks nationwide

International orders arrive within 2-3 weeks

Sizes range from ……..

Yes *name*, our special offer ends ……

 

Although some may criticise these as automated, commercial messages, the feedback received from enquiring fans ignites your brand’s flair to start providing fashion tips, advice or scenario-based answers that all customers will experience with fashion.

Build a handy relationship with your audience and your fashion CRM skills improve over time on Facebook.

 

5) Live-stream your seasonal promos on FB stories

facebook live in lens

From audience targeting and ads, FB page make-overs and social CRM, every start-up fashion entrepreneur wishes to engage more instantaneously for higher brand awareness and positive web traffic.

That’s the time to surprise and start going live!

 

One of the greatest mistakes when live-streaming your fashion brand is to solely promote a Winter sale or Summer special.

People will catch you out as using Facebook live as another sales channel.

Definitely not the approach to a favourable end!

 

The greatest live-streaming content for fashion is scenario, update or activity-based for any annual season or event you’re actively promoting your clothing range at.

 

Your loyal Facebook fans and customers are just as curious and excited to check out your latest activities here as much as an Instagram or Snapchat story.

 

If you’re still doubting, even global multimedia and tech publisher Engadget UK observed over 300 million people worldwide view FB stories daily.

Now imagine which person is your potential customer?

 

 

6) Global impression potential

Global dots and impressions

One thing to remember in case you keep forgetting – Facebook has approximately a 2.3 billion monthly, active user base worldwide.

How many budding eyes is that for your clothing campaigns then?

Let’s say a quarter of the world’s population.

 

Whether you feel you’re in a hyper-competitive apparel market and not getting attention, you mustn’t worry as the ambitious, start-up fashion brand.

By marketing and strategising your products on Facebook consistently, you create the potential for ANYONE to discover your clothing business online.

Whether it’s fitness wear, casual tops, luxury dresses to even bow ties or vintage clothing, someone on Facebook will express interest in scaling your fashion brand as a customer, potential supplier or even a committed employee.

 

Facebook may be saturated by baby boomers and gen X’ers now, yet with the right advertising exposure, messaging and lifestyle relevance, they may just be a lucrative prospect for your fashion start-up.

 

7) Fashion categorisation and Segmentation

Moreover, depending on your fashion brand’s product range; you may consider categorising your Facebook presence.

 

Your start-up brand may possibly have both an adults and kids range; especially if you’re selling footwear, summer tops or winter clothing.

If so, create customer and fan convenience on social by enhancing and segmenting your clothing brand to your ideal target customers.

 

Despite it being a bit more footwork with more Facebook page management, perhaps delegating its social media monitoring, content creation and CRM to a marketing agency may be worthwhile your time, expertise and budget.

Guess Caesar and Napolean’s saying ‘Divide and conquer’ really does hold value as a fashion, start-up.

 

Let Facebook reign and live again

 

In conclusion, Facebook still holds exponential social media power for any start-up, fashion entrepreneur.

However, sticking only to the familiar doesn’t unlock untapped potential in digital.

The world may seem gravitated towards the glitz and sparkle of Instagram and Snapchat, yet visuals and live-streaming on these social networks may not be ideal for your fashion brand’s digital strategy.

 

Desiring to keep up with a millennial or Gen Z’ers trends is normal when seeking to create awareness and potential conversion. Yet if your clothing targets a 55-year-old man with an aristocratic lifestyle, political background and experiential approach to personal and career development; Facebook’s a highly suited platform they may spend time on during their free time on a family get-away.

 

What’s your thoughts on devising a Facebook strategy for start-up, fashion brands over Instagram or Snapchat?

Is this something you need further guidance with?

 

Drop us a comment or alternatively, email us at contact@content-45.com

Our C-45 team looks forward to hearing from you.

 

 

 

Good Video: Planning

Last week we have discussed the importance of understanding the video and how people use variety of things together to create an ambience that pulls a viewer in (alongside some examples). What I want to bring up today is even more important, yet rarely discussed and widely ignored by people who are starting out: planning.

Before we start, let me address one issue, there is nothing wrong with improvisation and the “spirit of the moment”, but those will come way easier when you have planned before. The idea is brutally simple if you have planned for most of the video already, the unexpected moments are much easier to deal with. Whether it is a spark of creative energy or equipment malfunction.

Let’s tackle them step by step:

  1. Message and feeling

Now I am going to sound like a broken record yet once more: “CHECK YOUR AUDIENCE & WHAT MESSAGE THEY RESPOND TO?”. This includes any stats, info, pen portraits, season, feeling, client’s wishes and so on. Not to sound ominous, but if you at least don’t keep this in mind, you will fail.

So, with Christmas advertising long done and launched we are focusing on other things coming up. Mostly, the spring and summer stuff, but let’s pause on Christmas. Jolly seasons can be one of the toughest shoots you will ever do (especially if you are shooting outside). At this time you need to convey a certain feeling and the cheer of the world. Despite how good it looks at the end trust me it can be a gruelling experience. The weather has to become your friend not your enemy. Let’s be honest don’t you think Christmas as soon as you see snow (just look at John Lewis Snowman advert OOH gets me every time).

https://www.youtube.com/watch?v=0N8axp9nHNU

  1. Script & Strips (reel, comic, line or whatever else people call it)

No here is a fun thing, to me this is “chicken and the egg” situation, which comes first. I prefer to have a script first, so I roughly understand what shots to use, how to position the characters better etc. Some people are the opposite, do the scenes first figure out the moves later. My advice is start using my way, because generally it is easier (and it is the right way).

Here is a rough mock-up I did for one of mine “free time” projects.

Scene 1: Car Upside down after a crush. Screaching sounds and a man in pain.

Car upside down

Scene 2: Flash back to how we got there. Two young lads walking to a car discussing the night after a couple of drinks.

Walk to the car

Scene 3: Following the car from the back (3rd person view). The driver (one of the friends) gets annoyed with a car in front for obbeying the speed limits.

Swerve

Scene 4: After the crush is repeated quickly we cut to a hospital corridor where one of the guys is summoning the courage to go inside the hospital room.

Scene Hospital Corridor

Scene 5: When he finally enters, viewer sees a guy in a wheel chair looking out of the window. Close up to the lips and chin of the guy who walked in.

“Hi, I am … sorry”

Inside patient room

Scene 6: Cut to black, logo and slogan appear (dead silence)

  1. Equipment

Now I am first in line of people who will say you can shoot a great video on your iPad. However, for some projects this may simply not be enough. So, before you venture out there, plan what will you take and when will you use it.

  1. Actors, products, places

Now here is where all the preparation comes in. If you have worked hard on stage 2, this will be easy, as you will have a very clear idea of what to do next. This will include all the locations and what people have to look like. Of course, you will rarely be able to find exactly what you were looking for, but at least you will come close because of the work done.

Now actors, as you grow you will be able to hire models, actors etc., but for now try to stick to your friends or aspiring “Instagrammers” (yes very easy to find there and cheap). When looking for actors make sure you know what you want them to look like and what role to play. Maybe give them examples or even exercises to do. If it is a lady, make sure to specify the make-up too. Will save loads of time.

Products, well, relatively simple. Make sure you ask your client for at least 3 samples of whatever you will be shooting. Additionally you might want to learn a few  “fake” product tricks (Please let me now in comments and I will either write a blog about it or message you directly).

  1. Shoot dates (organising people and weather)

Now we come to the painful bit, making sure everyone and everything is available. Now in the full professional shoot that wouldn’t be a problem you hire actors and models, you say they come. But unfortunately, you are not there yet. So my advice prepare a week in advance and make sure (during the week) everyone sticks to the plan.

The worst moment is when you have to shoot in a particular weather. Unless you know your way around AfterEffects & PremierePro (or powerful enough alternatives), you will need to wait. This especially puts more pressure on you and your crew, as everyone has to be available as soon as the rain, snow etc. hits.

To sum up this week’s video idea there are three words: “Plan for everything”. If do your planning in advance you will free up so much time to improvise and add a few different angles to your shoot that you might have not thought of doing before.

This is it for video advice this week, but look out for next week’s blog on actual shooting and editing to make your final video shine.

The 3 Key objectives of a Content Marketing plan

3 means unity

Ever find yourself stuck on what’s your content’s purpose?

You may be creating the greatest, most engaging content or emulating the latest digital trends; yet content marketing is about targeting and giving back.

Picture, video, blog or even the hyper live-streamers – your content must be planned strategically for your long-term goals, not frivolously for the sake of it.

This sounds obvious for many experienced content marketers, however when drafting a content marketing plan; there are 3 key objectives both beginners and established must follow:

 

  1. To Educate

 

They say ‘education is the passport to the future’.

In class

If that’s the case, make your passion the next digital country everyone flies to and resides in.

Creating content that educates must be a prime goal to achieve amongst your audience as this represents your market positioning online.

Every consumer seeks valuable information for their needs online nowadays.

What stops you from positioning yourself as the expert then?

 

Beyond the SERPs of other track-record pros and famous publishers, you too can educate with your content marketing.

Always consider that within your industry and career aspirations; there’s always someone out there across the world that listens, engages with and values your opinion, writing and media style online.

Plan and educate your customers and fan base with an unforgettable digital footprint that serves informative value they’d be thankful for later on.

 

  1. To Inspire

How do you leave an impression on your fans, potential customers or clients?

What message are you seeking to impart upon someone?

 

Great content marketing leaves the receiver motivated to act upon consumption.

Whatever media you choose, aspire to adapt your message towards your recipient’s thinking on how to improve themselves.

Once your audience acknowledges that from a compelling life meme on Facebook, Twitter or Instagram, or even the popular 3-5 mins video on YouTube; you’ve met your goal to inspire and deliver.

Yet as the content marketer, true inspiration is mutual once your outreach receives positive feedback based on the productive results they’ve achieved from your content marketing’s impact.

Any dedicated content planner ‘sets up to lift up’ their audience through funny and thought-provoking stories, life experiences, wins and failures of their journey, and a genuine character online.

 

  1. To Acquire

Acquisition is juicy

 

One of the most crucial objectives every content marketing plan must achieve – to squeeze and taste the juice!

You don’t spend time, effort and even money at times to produce content for no returns

Subscribers, fans, customers and warm leads – everyone has a desired goal of HOW MANY or WHO to acquire when meeting their goals across digital.

 

Depending on your content choice, which approach works best from past experiences, and what’s required as profitable to you; your call-to-action is your final tool of ‘slurp-a-sition.’

You never drink a smoothie or milkshake without a straw right?

Your call-to-action is a trusted method to obtain, quench and refresh.

 

Provide a call-to-action to ease your prospects online and ensure it doesn’t ask too much of them.

As long as you state purpose within your content, address their needs and keep consistent; the meaningful prospects across your online marketing channels and within your targeted audience will be acquired.

Bottoms up content marketers!

 

Drop us a comment on how important these key objectives are for your content marketing plan.

Our C-45 team looks forward to your thoughts!

How to copywrite for Winning Email

Intro picture (Keyboard)

 

Ever asked yourself ‘Why don’t I find myself writing and crafting enough email?

Some of you may give excuses such as:

  • Email’s dead – it doesn’t convert at all!”
  • I’m terrible at writing.”
  • My copywriter or digital marketer handles that.”
  • “Can’t be asked with all I’ve got on the plate.”

 

Regardless of the misconceptions of email marketing being traditional and downright overused, this marketing channel still matters for online campaigns and outreach.

Hope you’re still reading B2B and B2C marketers?

Yes, email is a popular method of keeping in touch with your fans, potentials and retained subscribers in business.

No one ever disputes that.

However, the art of creating great email with impact relies on your ability to understand your audience, tone of voice and embracing the passion of written language.

For all buzzing marketers, entrepreneurs or C-Level executives; here are some helpful tips on copywriting for winning email:

 

Too much text and you’ve lost them

Email copywriting isn’t easy for excited marketers.

One of the greatest mistakes is bombarding your final recipient with a gazillion rows of text and font sizes.

Text and handwriting

Whether it’s your latest blog release, seasonal offer or company update, too much text drains out the attention span to 0 in this aesthetically visual world of today.

Although you wish to keep the reader sufficiently informed, every great email marketer must master breaking down and summarising text for the best retention possible.

 

People are receiving and reading emails endlessly everyday.

Off smartphones when getting out of bed, on cramped public transport, and even off computer screens just 10-15 mins before lunch breaks.

What makes your email any different?

How can you make your final message shorter and succinct?

 

Ask yourself these 2 questions and ensure the text quantity is enjoyable for a happier, retained subscriber.

 

Understand your audience and tone of voice

Who’s your fan or customer?

Do you consider their wants, needs and aspirations?

How do you address them?

TOV

 

Once you’ve answered these questions according to your knowledge, you’ve cracked only 50% of planning successful email copywriting.

The other 50% is consistent execution of this amongst your targeted email database.

If you’re in B2B, you’ll be dealing with a specific number of professional individuals subscribed or contacting you for 3 reasons:

  • Industry news
  • Client liaison
  • Ongoing business development.

 

For this reason, keep the email copy straightforward, contextually goal-orientated and mutually beneficial for greater engagement.

 

For B2C companies and brands, your email copy and tone-of-voice should be friendly, product or service-focused within a scenario, and spark an emotional response upon leading towards your call-to-action.

This way, both clients, customers and fans acknowledge you’ve considered them first when crafting your email text, and with favourable results and patience; they’ll be engaged with positive expectations of your email outreach.

 

Always proof-read and contextualise

Like any other important piece of literary work you’ve written – proof-reading into context is vital for any winning email copy.

Treat every word and punctuation usage with vigilance as you would stepping across a rushing river on a vertically-led, dispersed rock path.

Every email campaign’s copy for your marketing outreach must be organised and follow a story-like rhythm.

Why is that?

Your final reader needs seduction from your email language so much that it becomes an enjoyable, attractive flow from start to proposed action.

Moreover, your language represents your business’ care into email – make the copy their pleasure to read and act!

 

Never forget your final goal

Whether you’re a non-for-profit to a profit-based business, your email has a task to achieve.

Some may be the best copywriters in town and spark unforgettable chemistry everyone marvels over with words, writing style and great context.

Yet, if you don’t make your end-goal clear and authoritative during the email’s latter stages; the efforts will have gone all to waste.

People always ask even before reading ‘What’s the catch or purpose of this?’

Even your loyal customers and clients too.

Subscriptions, downloads, social media follows, click for shop discounts – these are all key examples of common call-to-actions assisting your final goal.

Make your copy worth their eye-squinting, brain-processing and time for a favourable, higher chance of marketing conversion.

 

Try these simple yet crucial rules for 2 weeks and comment back below on any progress you’ve noticed for email success.

Happy email copywriting for 2019!

 

Can SnapChat rival with Instagram’s latest trends?

Snapchat logo quote

Can you think of live-streaming without SnapChat?

You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.

SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.

With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.

The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).

THEN….. all of a sudden, Instagram Stories showed up!

 

Yikes…..SnapChat’s in Trouble!

 From late Summer 2016 onwards, our cute magenta & peachy-looking camera decides to jump on the live-streaming wave and rival SnapChat with their doppelganger – ‘Instagram Stories’.

Instagram Story

As the name implies, Instagram Stories allows users to start broadcast live-streamed content amongst their followers; adding in enhanced features for creativity with your photos and videos like:

  • Multicolour pen tool & funky drawing for text-writing
  • Instagram Live’ for your fans
  • Auto-progression from one story to the next (SnapChat’s downfall ever since removing it)

Not ONLY JUST your personalised social album of posting pictures and video right?

So like any other trendy concept in-season, a lot of SnapChat users weren’t so brand-loyal after all as IG Stories increased in user base, depreciating the usage of our original live-streamer.

 

A Marketer’s perspective

SnapChat attracts young audiences, predominantly millennials and Generation X when leveraging its fun, trendy and in-the-moment lifestyle of buzzing media.

Instagram on the other hand, allows for a permanent footprint with your social activity through a user’s visual myriad of media on this platform.

If a marketer was promoting for a sports event or latest updates of your iconic figure, their marketing message must be:

  • Engaging and relevant
  • Fun to watch
  • Snappy and effective with its call-to-action

 

Otherwise it may end up like this:

snapchat in pocket

No digital or social media marketer wants this for their SnapChat presence as it’s lost opportunity for greater reach amongst your online community.

Care to agree marketers?

However, some other users may desire more permanence on their social media presence; even after the moment has ended.

Whether you’re a business, celebrity, role model in society or a normal social media user, we’re all marketers of what we believe in, do in everyday life and where we go in one way or another.

Posting up content for our Instagram pages expresses the value of visual storytelling about our lifestyles, favourite foods, holiday places to visit and interests onto others.

In case you may not know, Instagram marketing almost works like a two-way, visual conversation amongst your fans.

And no, I don’t mean simply messaging users privately one-to-one lool!

Messaging on social

Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.

Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.

SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?

That’s why persistence in your Instagram marketing makes you an ‘Insta-celeb’ ha ha!

So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.

 

Do you think SnapChat still has a chance for the future of social media marketing?

Has it finally met its match or scheming something revolutionary to shock us all with?

We look forward to hearing your feedback!

 

 

6 Reasons Why Social Media Metrics are Important

social-metrics-pie-chart

When you hear the word ‘Metrics’, how many of us start grumbling that data is ACTUALLY involved on Social Media?

It IS social media isn’t it?

Whatever aspect of social relationships in life, be it online or offline is guaranteed to grant you information about your message, communication style and how others respond.

The same applies to social media metrics as a digital marketer.

 

Data from our online communication & fans provides us with deeper insights when enhancing or remodifying our marketing voice, be it from Facebook likes & commentary or a Twitter tag or retweet.

Every post counts and presents an impression. Why overlook that as part of your online reputation management?

Here are 6 reasons WHY social media metrics are important:

 

1) Growth & Affinity

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Think of it this way – ‘Without a great number of fans expressing interest in you, your reach and impact is limited!’

 How you remain active with consistent relevancy on social media plays a vital part with your marketing efforts to grow.

Part of social media success as a business owner or marketer is the ability to nurture and grow a mutually-minded, online community of fans & followers who LOVE and APPRECIATE your content.

Whether you’re a start-up brand, public figure or institution; the truth is that you desire to build genuine relationships on social media by keeping your posts very targeted and niche; thereby maximising your chances of enjoying this metric’s value.

You connect with REAL human beings beyond the screen so put yourself in their position and interests, asking yourself ‘Why should I follow you?

 

2) Posts’ Performance

Every social media or digital marketer must be vigilant with the way their posts perform amongst their online community.

 Despite how metrics such as Likes and reactions do not significantly contribute to overall marketing and business goals, they DO show what content is attractive to your followers; helping plan your future content strategy by the topics and ideas chosen for social media scheduling.

You don’t want to be a paranoid marketing guy checking their smartphone every 20 minutes wondering ………….

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3) Online Notoriety

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Mentions or tagging on social media can go down in two ways – positive or negative.

From this social metric, it’s very crucial to master the skill of social monitoring and listening when tracking WHAT people say about you online; as well as HOW do you respond to it?

No one wants negative comments and mentions spread about them on social (especially viral platforms like Twitter & Instagram), as their message outreach goes WAY beyond the realms of your follower base.

My advice is to maintain a clean reputation both online and offline and you’ll be in the safe zone from any social media vultures.

 

 

4) Community Feedback

Social media marketing is a two-way relationship so take those commentary streams on posts very seriously as a business, marketer or public figure.

If a fan is willing enough to comment on one of your social posts, you have engaged and caught their attention enough for their own views to be shared too.

Ensure their comments are good or in approval of your business, causes and beliefs as ‘you are what you post’. This can be great for analysing data and a better understanding of your fans’ motivations to engage with you.

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Not only does it spark off conversations between you and your audience, but buzzing topics on social media spread like wild fire as your community may even share your posts amongst their friends, family and fans too.

Which brings us on to our next point.

5) Message Dissemination

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What social media or digital marketer doesn’t love it when their posts get shared?

That’s what you aim for across the social media scope.

To have your online fans share your message onto their communities presents how valuable your content is perceived amongst them as an individual mentally, emotionally and psychologically.

On platforms like Twitter, this is known as a ‘retweet’ (majority of you may already know this), as your message dissemination is increased for whatever topic or update your post is about.

As a business, one of your marketing goals on social media will be achieved from this – brand awareness.

Marketers and business owners aim for more shares when targeting their ideal audiences as a vital social metric within their online marketing strategy.

 

 

6) Fan Motivation

You don’t spend all this time sourcing, drafting, editing and scheduling your social media posts for nothing now.

We want signs of call-to-actions.

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Us digital marketers and business owners spend great effort, time and investment out of our marketing budgets to implement a full-proof social media strategy. We expect our hard work and mental labour of targeting the right fans paying off with higher clickthrough rates (CTRs).

By acquiring greater CTRs from our posts, your post’s impression overall has motivated your fans to act upon based on whether it’s to subscribe to a newsletter, purchase a product or service, find out more information or contact you for further details.

This leads to increased chances of conversion rising which is how we can grow our marketing communications’ impact from social media optimisation.

Did I miss out any more reasons?

What kind of content do you post in your industry and does it meet your expected social marketing metrics?

Comment below with your thoughts and experiences as we look forward to hearing from you.

 

 

 

 

 

 

 

Advertising that Made Me Buy!!

Advertising that Made Me Buy!!

Look at the cover image for this blog post! Everyone is exposed to brand messages on daily basis. However, everyone has their own little actions to protect themselves and block those messages. Starting from making tea all the way to scrolling Facebook feed. That being said, there are some adverts that touch us and actually make us do something. Here is the list of best adverts (in my opinion) from different sectors (in no particular order), that influenced me, with justifications for my choices.

WWF – #iProtectTigers

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I have been supporting WWF initiative to protect Bengal Tigers for a while now (so in a way you can say that I am biased). When I first saw this advert, I might have shed a tear (movie like manly tear though), when my friend saw it within 2 days he called to say that he is now donating too. So why did it work? One simple reason! It breaks the barrier between what we hope to do and what we can achieve.

Baileys – Christmas Nutcracker

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Now, am I fan of ballet? No. Do I drink Baileys? No. Why did I buy it that Christmas? Simple, every time I was invited to a party hosted by a girl I would bring one. This advert portrays a certain romance and excitement. Tell me you haven’t attended a Christmas party where there was no drama!?

All I can say is that Baileys has done a fantastic job that year. Never left for a party without a bottle of it.

Toys: Special from Our Founders

Peter Turay, Content 45 Managing Director

Beyblade

These radical spinning tops were awesome as a 10-year-old kid!  Who would have thought I’d be obsessed with collecting them all?

From the TV advert to watching the VERY 1ST episode of this exciting anime on Cartoon Network, I’d be practising my launch and battling out my Dragoon Beyblade against both my late brother and primary school friends at break, lunchtime and even after school.

However, when they broke from trying out ridiculous stunts on the brick wall; I’d pester my parents to buy me another cool beyblade top.  Talk about nostalgic marketing huh?

Alex Pushkin, Content 45 Creative Director

Pokeball

It looks absolutely ridiculous to me now, but I want a real Pokeball on my desk! This is not the advert I saw when I was growing up. I remember the one I saw in breaks between Pokemon series and damn I wanted one. It would open, have a miniature figurine inside and I would battle my vicious opponents in school (my year 3 school friends). No matter who will tell you what, but pester power works!