The 3 Key objectives of a Content Marketing plan

3 means unity

Ever find yourself stuck on what’s your content’s purpose?

You may be creating the greatest, most engaging content or emulating the latest digital trends; yet content marketing is about targeting and giving back.

Picture, video, blog or even the hyper live-streamers – your content must be planned strategically for your long-term goals, not frivolously for the sake of it.

This sounds obvious for many experienced content marketers, however when drafting a content marketing plan; there are 3 key objectives both beginners and established must follow:

 

  1. To Educate

 

They say ‘education is the passport to the future’.

In class

If that’s the case, make your passion the next digital country everyone flies to and resides in.

Creating content that educates must be a prime goal to achieve amongst your audience as this represents your market positioning online.

Every consumer seeks valuable information for their needs online nowadays.

What stops you from positioning yourself as the expert then?

 

Beyond the SERPs of other track-record pros and famous publishers, you too can educate with your content marketing.

Always consider that within your industry and career aspirations; there’s always someone out there across the world that listens, engages with and values your opinion, writing and media style online.

Plan and educate your customers and fan base with an unforgettable digital footprint that serves informative value they’d be thankful for later on.

 

  1. To Inspire

How do you leave an impression on your fans, potential customers or clients?

What message are you seeking to impart upon someone?

 

Great content marketing leaves the receiver motivated to act upon consumption.

Whatever media you choose, aspire to adapt your message towards your recipient’s thinking on how to improve themselves.

Once your audience acknowledges that from a compelling life meme on Facebook, Twitter or Instagram, or even the popular 3-5 mins video on YouTube; you’ve met your goal to inspire and deliver.

Yet as the content marketer, true inspiration is mutual once your outreach receives positive feedback based on the productive results they’ve achieved from your content marketing’s impact.

Any dedicated content planner ‘sets up to lift up’ their audience through funny and thought-provoking stories, life experiences, wins and failures of their journey, and a genuine character online.

 

  1. To Acquire

Acquisition is juicy

 

One of the most crucial objectives every content marketing plan must achieve – to squeeze and taste the juice!

You don’t spend time, effort and even money at times to produce content for no returns

Subscribers, fans, customers and warm leads – everyone has a desired goal of HOW MANY or WHO to acquire when meeting their goals across digital.

 

Depending on your content choice, which approach works best from past experiences, and what’s required as profitable to you; your call-to-action is your final tool of ‘slurp-a-sition.’

You never drink a smoothie or milkshake without a straw right?

Your call-to-action is a trusted method to obtain, quench and refresh.

 

Provide a call-to-action to ease your prospects online and ensure it doesn’t ask too much of them.

As long as you state purpose within your content, address their needs and keep consistent; the meaningful prospects across your online marketing channels and within your targeted audience will be acquired.

Bottoms up content marketers!

 

Drop us a comment on how important these key objectives are for your content marketing plan.

Our C-45 team looks forward to your thoughts!

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How to copywrite for Winning Email

Intro picture (Keyboard)

 

Ever asked yourself ‘Why don’t I find myself writing and crafting enough email?

Some of you may give excuses such as:

  • Email’s dead – it doesn’t convert at all!”
  • I’m terrible at writing.”
  • My copywriter or digital marketer handles that.”
  • “Can’t be asked with all I’ve got on the plate.”

 

Regardless of the misconceptions of email marketing being traditional and downright overused, this marketing channel still matters for online campaigns and outreach.

Hope you’re still reading B2B and B2C marketers?

Yes, email is a popular method of keeping in touch with your fans, potentials and retained subscribers in business.

No one ever disputes that.

However, the art of creating great email with impact relies on your ability to understand your audience, tone of voice and embracing the passion of written language.

For all buzzing marketers, entrepreneurs or C-Level executives; here are some helpful tips on copywriting for winning email:

 

Too much text and you’ve lost them

Email copywriting isn’t easy for excited marketers.

One of the greatest mistakes is bombarding your final recipient with a gazillion rows of text and font sizes.

Text and handwriting

Whether it’s your latest blog release, seasonal offer or company update, too much text drains out the attention span to 0 in this aesthetically visual world of today.

Although you wish to keep the reader sufficiently informed, every great email marketer must master breaking down and summarising text for the best retention possible.

 

People are receiving and reading emails endlessly everyday.

Off smartphones when getting out of bed, on cramped public transport, and even off computer screens just 10-15 mins before lunch breaks.

What makes your email any different?

How can you make your final message shorter and succinct?

 

Ask yourself these 2 questions and ensure the text quantity is enjoyable for a happier, retained subscriber.

 

Understand your audience and tone of voice

Who’s your fan or customer?

Do you consider their wants, needs and aspirations?

How do you address them?

TOV

 

Once you’ve answered these questions according to your knowledge, you’ve cracked only 50% of planning successful email copywriting.

The other 50% is consistent execution of this amongst your targeted email database.

If you’re in B2B, you’ll be dealing with a specific number of professional individuals subscribed or contacting you for 3 reasons:

  • Industry news
  • Client liaison
  • Ongoing business development.

 

For this reason, keep the email copy straightforward, contextually goal-orientated and mutually beneficial for greater engagement.

 

For B2C companies and brands, your email copy and tone-of-voice should be friendly, product or service-focused within a scenario, and spark an emotional response upon leading towards your call-to-action.

This way, both clients, customers and fans acknowledge you’ve considered them first when crafting your email text, and with favourable results and patience; they’ll be engaged with positive expectations of your email outreach.

 

Always proof-read and contextualise

Like any other important piece of literary work you’ve written – proof-reading into context is vital for any winning email copy.

Treat every word and punctuation usage with vigilance as you would stepping across a rushing river on a vertically-led, dispersed rock path.

Every email campaign’s copy for your marketing outreach must be organised and follow a story-like rhythm.

Why is that?

Your final reader needs seduction from your email language so much that it becomes an enjoyable, attractive flow from start to proposed action.

Moreover, your language represents your business’ care into email – make the copy their pleasure to read and act!

 

Never forget your final goal

Whether you’re a non-for-profit to a profit-based business, your email has a task to achieve.

Some may be the best copywriters in town and spark unforgettable chemistry everyone marvels over with words, writing style and great context.

Yet, if you don’t make your end-goal clear and authoritative during the email’s latter stages; the efforts will have gone all to waste.

People always ask even before reading ‘What’s the catch or purpose of this?’

Even your loyal customers and clients too.

Subscriptions, downloads, social media follows, click for shop discounts – these are all key examples of common call-to-actions assisting your final goal.

Make your copy worth their eye-squinting, brain-processing and time for a favourable, higher chance of marketing conversion.

 

Try these simple yet crucial rules for 2 weeks and comment back below on any progress you’ve noticed for email success.

Happy email copywriting for 2019!

 

Can SnapChat rival with Instagram’s latest trends?

Snapchat logo quote

Can you think of live-streaming without SnapChat?

You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.

SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.

With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.

The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).

THEN….. all of a sudden, Instagram Stories showed up!

 

Yikes…..SnapChat’s in Trouble!

 From late Summer 2016 onwards, our cute magenta & peachy-looking camera decides to jump on the live-streaming wave and rival SnapChat with their doppelganger – ‘Instagram Stories’.

Instagram Story

As the name implies, Instagram Stories allows users to start broadcast live-streamed content amongst their followers; adding in enhanced features for creativity with your photos and videos like:

  • Multicolour pen tool & funky drawing for text-writing
  • Instagram Live’ for your fans
  • Auto-progression from one story to the next (SnapChat’s downfall ever since removing it)

Not ONLY JUST your personalised social album of posting pictures and video right?

So like any other trendy concept in-season, a lot of SnapChat users weren’t so brand-loyal after all as IG Stories increased in user base, depreciating the usage of our original live-streamer.

 

A Marketer’s perspective

SnapChat attracts young audiences, predominantly millennials and Generation X when leveraging its fun, trendy and in-the-moment lifestyle of buzzing media.

Instagram on the other hand, allows for a permanent footprint with your social activity through a user’s visual myriad of media on this platform.

If a marketer was promoting for a sports event or latest updates of your iconic figure, their marketing message must be:

  • Engaging and relevant
  • Fun to watch
  • Snappy and effective with its call-to-action

 

Otherwise it may end up like this:

snapchat in pocket

No digital or social media marketer wants this for their SnapChat presence as it’s lost opportunity for greater reach amongst your online community.

Care to agree marketers?

However, some other users may desire more permanence on their social media presence; even after the moment has ended.

Whether you’re a business, celebrity, role model in society or a normal social media user, we’re all marketers of what we believe in, do in everyday life and where we go in one way or another.

Posting up content for our Instagram pages expresses the value of visual storytelling about our lifestyles, favourite foods, holiday places to visit and interests onto others.

In case you may not know, Instagram marketing almost works like a two-way, visual conversation amongst your fans.

And no, I don’t mean simply messaging users privately one-to-one lool!

Messaging on social

Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.

Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.

SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?

That’s why persistence in your Instagram marketing makes you an ‘Insta-celeb’ ha ha!

So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.

 

Do you think SnapChat still has a chance for the future of social media marketing?

Has it finally met its match or scheming something revolutionary to shock us all with?

We look forward to hearing your feedback!

 

 

6 Reasons Why Social Media Metrics are Important

social-metrics-pie-chart

When you hear the word ‘Metrics’, how many of us start grumbling that data is ACTUALLY involved on Social Media?

It IS social media isn’t it?

Whatever aspect of social relationships in life, be it online or offline is guaranteed to grant you information about your message, communication style and how others respond.

The same applies to social media metrics as a digital marketer.

 

Data from our online communication & fans provides us with deeper insights when enhancing or remodifying our marketing voice, be it from Facebook likes & commentary or a Twitter tag or retweet.

Every post counts and presents an impression. Why overlook that as part of your online reputation management?

Here are 6 reasons WHY social media metrics are important:

 

1) Growth & Affinity

lego-crowd

Think of it this way – ‘Without a great number of fans expressing interest in you, your reach and impact is limited!’

 How you remain active with consistent relevancy on social media plays a vital part with your marketing efforts to grow.

Part of social media success as a business owner or marketer is the ability to nurture and grow a mutually-minded, online community of fans & followers who LOVE and APPRECIATE your content.

Whether you’re a start-up brand, public figure or institution; the truth is that you desire to build genuine relationships on social media by keeping your posts very targeted and niche; thereby maximising your chances of enjoying this metric’s value.

You connect with REAL human beings beyond the screen so put yourself in their position and interests, asking yourself ‘Why should I follow you?

 

2) Posts’ Performance

Every social media or digital marketer must be vigilant with the way their posts perform amongst their online community.

 Despite how metrics such as Likes and reactions do not significantly contribute to overall marketing and business goals, they DO show what content is attractive to your followers; helping plan your future content strategy by the topics and ideas chosen for social media scheduling.

You don’t want to be a paranoid marketing guy checking their smartphone every 20 minutes wondering ………….

chart

3) Online Notoriety

social-mention-bullhorn

Mentions or tagging on social media can go down in two ways – positive or negative.

From this social metric, it’s very crucial to master the skill of social monitoring and listening when tracking WHAT people say about you online; as well as HOW do you respond to it?

No one wants negative comments and mentions spread about them on social (especially viral platforms like Twitter & Instagram), as their message outreach goes WAY beyond the realms of your follower base.

My advice is to maintain a clean reputation both online and offline and you’ll be in the safe zone from any social media vultures.

 

 

4) Community Feedback

Social media marketing is a two-way relationship so take those commentary streams on posts very seriously as a business, marketer or public figure.

If a fan is willing enough to comment on one of your social posts, you have engaged and caught their attention enough for their own views to be shared too.

Ensure their comments are good or in approval of your business, causes and beliefs as ‘you are what you post’. This can be great for analysing data and a better understanding of your fans’ motivations to engage with you.

fans-feedback

Not only does it spark off conversations between you and your audience, but buzzing topics on social media spread like wild fire as your community may even share your posts amongst their friends, family and fans too.

Which brings us on to our next point.

5) Message Dissemination

share

What social media or digital marketer doesn’t love it when their posts get shared?

That’s what you aim for across the social media scope.

To have your online fans share your message onto their communities presents how valuable your content is perceived amongst them as an individual mentally, emotionally and psychologically.

On platforms like Twitter, this is known as a ‘retweet’ (majority of you may already know this), as your message dissemination is increased for whatever topic or update your post is about.

As a business, one of your marketing goals on social media will be achieved from this – brand awareness.

Marketers and business owners aim for more shares when targeting their ideal audiences as a vital social metric within their online marketing strategy.

 

 

6) Fan Motivation

You don’t spend all this time sourcing, drafting, editing and scheduling your social media posts for nothing now.

We want signs of call-to-actions.

click

Us digital marketers and business owners spend great effort, time and investment out of our marketing budgets to implement a full-proof social media strategy. We expect our hard work and mental labour of targeting the right fans paying off with higher clickthrough rates (CTRs).

By acquiring greater CTRs from our posts, your post’s impression overall has motivated your fans to act upon based on whether it’s to subscribe to a newsletter, purchase a product or service, find out more information or contact you for further details.

This leads to increased chances of conversion rising which is how we can grow our marketing communications’ impact from social media optimisation.

Did I miss out any more reasons?

What kind of content do you post in your industry and does it meet your expected social marketing metrics?

Comment below with your thoughts and experiences as we look forward to hearing from you.

 

 

 

 

 

 

 

Advertising that Made Me Buy!!

Advertising that Made Me Buy!!

Look at the cover image for this blog post! Everyone is exposed to brand messages on daily basis. However, everyone has their own little actions to protect themselves and block those messages. Starting from making tea all the way to scrolling Facebook feed. That being said, there are some adverts that touch us and actually make us do something. Here is the list of best adverts (in my opinion) from different sectors (in no particular order), that influenced me, with justifications for my choices.

WWF – #iProtectTigers

LINK

I have been supporting WWF initiative to protect Bengal Tigers for a while now (so in a way you can say that I am biased). When I first saw this advert, I might have shed a tear (movie like manly tear though), when my friend saw it within 2 days he called to say that he is now donating too. So why did it work? One simple reason! It breaks the barrier between what we hope to do and what we can achieve.

Baileys – Christmas Nutcracker

LINK

Now, am I fan of ballet? No. Do I drink Baileys? No. Why did I buy it that Christmas? Simple, every time I was invited to a party hosted by a girl I would bring one. This advert portrays a certain romance and excitement. Tell me you haven’t attended a Christmas party where there was no drama!?

All I can say is that Baileys has done a fantastic job that year. Never left for a party without a bottle of it.

Toys: Special from Our Founders

Peter Turay, Content 45 Managing Director

Beyblade

These radical spinning tops were awesome as a 10-year-old kid!  Who would have thought I’d be obsessed with collecting them all?

From the TV advert to watching the VERY 1ST episode of this exciting anime on Cartoon Network, I’d be practising my launch and battling out my Dragoon Beyblade against both my late brother and primary school friends at break, lunchtime and even after school.

However, when they broke from trying out ridiculous stunts on the brick wall; I’d pester my parents to buy me another cool beyblade top.  Talk about nostalgic marketing huh?

Alex Pushkin, Content 45 Creative Director

Pokeball

It looks absolutely ridiculous to me now, but I want a real Pokeball on my desk! This is not the advert I saw when I was growing up. I remember the one I saw in breaks between Pokemon series and damn I wanted one. It would open, have a miniature figurine inside and I would battle my vicious opponents in school (my year 3 school friends). No matter who will tell you what, but pester power works!