Can SnapChat rival with Instagram’s latest trends?

Snapchat logo quote

Can you think of live-streaming without SnapChat?

You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.

SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.

With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.

The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).

THEN….. all of a sudden, Instagram Stories showed up!

 

Yikes…..SnapChat’s in Trouble!

 From late Summer 2016 onwards, our cute magenta & peachy-looking camera decides to jump on the live-streaming wave and rival SnapChat with their doppelganger – ‘Instagram Stories’.

Instagram Story

As the name implies, Instagram Stories allows users to start broadcast live-streamed content amongst their followers; adding in enhanced features for creativity with your photos and videos like:

  • Multicolour pen tool & funky drawing for text-writing
  • Instagram Live’ for your fans
  • Auto-progression from one story to the next (SnapChat’s downfall ever since removing it)

Not ONLY JUST your personalised social album of posting pictures and video right?

So like any other trendy concept in-season, a lot of SnapChat users weren’t so brand-loyal after all as IG Stories increased in user base, depreciating the usage of our original live-streamer.

 

A Marketer’s perspective

SnapChat attracts young audiences, predominantly millennials and Generation X when leveraging its fun, trendy and in-the-moment lifestyle of buzzing media.

Instagram on the other hand, allows for a permanent footprint with your social activity through a user’s visual myriad of media on this platform.

If a marketer was promoting for a sports event or latest updates of your iconic figure, their marketing message must be:

  • Engaging and relevant
  • Fun to watch
  • Snappy and effective with its call-to-action

 

Otherwise it may end up like this:

snapchat in pocket

No digital or social media marketer wants this for their SnapChat presence as it’s lost opportunity for greater reach amongst your online community.

Care to agree marketers?

However, some other users may desire more permanence on their social media presence; even after the moment has ended.

Whether you’re a business, celebrity, role model in society or a normal social media user, we’re all marketers of what we believe in, do in everyday life and where we go in one way or another.

Posting up content for our Instagram pages expresses the value of visual storytelling about our lifestyles, favourite foods, holiday places to visit and interests onto others.

In case you may not know, Instagram marketing almost works like a two-way, visual conversation amongst your fans.

And no, I don’t mean simply messaging users privately one-to-one lool!

Messaging on social

Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.

Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.

SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?

That’s why persistence in your Instagram marketing makes you an ‘Insta-celeb’ ha ha!

So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.

 

Do you think SnapChat still has a chance for the future of social media marketing?

Has it finally met its match or scheming something revolutionary to shock us all with?

We look forward to hearing your feedback!

 

 

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6 Reasons Why Social Media Metrics are Important

social-metrics-pie-chart

When you hear the word ‘Metrics’, how many of us start grumbling that data is ACTUALLY involved on Social Media?

It IS social media isn’t it?

Whatever aspect of social relationships in life, be it online or offline is guaranteed to grant you information about your message, communication style and how others respond.

The same applies to social media metrics as a digital marketer.

 

Data from our online communication & fans provides us with deeper insights when enhancing or remodifying our marketing voice, be it from Facebook likes & commentary or a Twitter tag or retweet.

Every post counts and presents an impression. Why overlook that as part of your online reputation management?

Here are 6 reasons WHY social media metrics are important:

 

1) Growth & Affinity

lego-crowd

Think of it this way – ‘Without a great number of fans expressing interest in you, your reach and impact is limited!’

 How you remain active with consistent relevancy on social media plays a vital part with your marketing efforts to grow.

Part of social media success as a business owner or marketer is the ability to nurture and grow a mutually-minded, online community of fans & followers who LOVE and APPRECIATE your content.

Whether you’re a start-up brand, public figure or institution; the truth is that you desire to build genuine relationships on social media by keeping your posts very targeted and niche; thereby maximising your chances of enjoying this metric’s value.

You connect with REAL human beings beyond the screen so put yourself in their position and interests, asking yourself ‘Why should I follow you?

 

2) Posts’ Performance

Every social media or digital marketer must be vigilant with the way their posts perform amongst their online community.

 Despite how metrics such as Likes and reactions do not significantly contribute to overall marketing and business goals, they DO show what content is attractive to your followers; helping plan your future content strategy by the topics and ideas chosen for social media scheduling.

You don’t want to be a paranoid marketing guy checking their smartphone every 20 minutes wondering ………….

chart

3) Online Notoriety

social-mention-bullhorn

Mentions or tagging on social media can go down in two ways – positive or negative.

From this social metric, it’s very crucial to master the skill of social monitoring and listening when tracking WHAT people say about you online; as well as HOW do you respond to it?

No one wants negative comments and mentions spread about them on social (especially viral platforms like Twitter & Instagram), as their message outreach goes WAY beyond the realms of your follower base.

My advice is to maintain a clean reputation both online and offline and you’ll be in the safe zone from any social media vultures.

 

 

4) Community Feedback

Social media marketing is a two-way relationship so take those commentary streams on posts very seriously as a business, marketer or public figure.

If a fan is willing enough to comment on one of your social posts, you have engaged and caught their attention enough for their own views to be shared too.

Ensure their comments are good or in approval of your business, causes and beliefs as ‘you are what you post’. This can be great for analysing data and a better understanding of your fans’ motivations to engage with you.

fans-feedback

Not only does it spark off conversations between you and your audience, but buzzing topics on social media spread like wild fire as your community may even share your posts amongst their friends, family and fans too.

Which brings us on to our next point.

5) Message Dissemination

share

What social media or digital marketer doesn’t love it when their posts get shared?

That’s what you aim for across the social media scope.

To have your online fans share your message onto their communities presents how valuable your content is perceived amongst them as an individual mentally, emotionally and psychologically.

On platforms like Twitter, this is known as a ‘retweet’ (majority of you may already know this), as your message dissemination is increased for whatever topic or update your post is about.

As a business, one of your marketing goals on social media will be achieved from this – brand awareness.

Marketers and business owners aim for more shares when targeting their ideal audiences as a vital social metric within their online marketing strategy.

 

 

6) Fan Motivation

You don’t spend all this time sourcing, drafting, editing and scheduling your social media posts for nothing now.

We want signs of call-to-actions.

click

Us digital marketers and business owners spend great effort, time and investment out of our marketing budgets to implement a full-proof social media strategy. We expect our hard work and mental labour of targeting the right fans paying off with higher clickthrough rates (CTRs).

By acquiring greater CTRs from our posts, your post’s impression overall has motivated your fans to act upon based on whether it’s to subscribe to a newsletter, purchase a product or service, find out more information or contact you for further details.

This leads to increased chances of conversion rising which is how we can grow our marketing communications’ impact from social media optimisation.

Did I miss out any more reasons?

What kind of content do you post in your industry and does it meet your expected social marketing metrics?

Comment below with your thoughts and experiences as we look forward to hearing from you.